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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Acclaimed professional organizer Judith Kolberg and Dr. Kathleen Nadeau, renowned ADHD clinical psychologist, are back with an updated edition of their classic text for adults with ADD. Their collaboration offers the best understanding and solutions for adults who want to get and stay organized. Listeners will enjoy all new content on organizing digital information, managing distractions, organizing finances, and coping with the "black hole" of the Internet.

This audiobook covers a 10-step process to plan, practice, and rehearse a presentation on any business topic. You'll review techniques to identify your audience, purpose, and main message. You'll strategize about ways to include all necessary information and eliminate unnecessary details. You'll practice how you'll carry yourself as you speak and also practice asking and answering questions. All the book's techniques can help you build confidence and deliver an engaging, effective presentation.

A 23-year veteran of emergency medical services, paramedic Matthew Sias took a detour in his career to pursue the death-care business and found a complementarity between two seemingly divergent careers. Silent Siren: Memoirs of a Life Saving Mortician is the record of some of the more memorable calls he has responded to through the years.

In Prince of Darkness, a groundbreaking and vivid account, eminent historian Shane White reveals the larger-than-life story of a man who defied every convention of his time. He wheeled and dealed in the lily-white business world, he married a White woman, he bought a mansion in rural New Jersey, he owned railroad stock on trains he was not legally allowed to ride, and generally he set his White contemporaries' teeth on edge when he wasn't just plain outsmarting them.

Adults with ADHD can be successful, achieve their goals, and live out big dreams—and you can help. You can set boundaries to manage your own emotional and financial stress, too. In When an Adult You Love Has ADHD you will learn practical steps for helping your loved one accept and manage their disorder, and pursue paths in life where ADHD might not pose such a big problem. Dr. Barkley shows how to guide your loved one toward the right treatment.

From the acclaimed author of The Nobel Prize comes this fascinating portrait of four of the greatest minds in the history of science and the impossible turning point they faced. As World War II wound down, and it became increasingly clear that the Allies would emerge victorious, Albert Einstein invited three close friends - all titans of contemporary science and philosophy - to his home at 112 Mercer Street in Princeton, New Jersey, to discuss what they loved best: science and philosophy.

Without John C. Houbolt, a mid-level engineer at NASA, Apollo 11 would never have made it to the moon. Top NASA engineers on the project, including Werner Von Braun, strongly advocated for a single, huge spacecraft to travel to the moon, land, and return to Earth. It's the scenario used in 1950s cartoons and horror movies about traveling to outer space. Houbolt had another idea: Lunar Orbit Rendezvous. LOR would link two spacecraft in orbit while the crafts were travelling at 3,600 miles an hour around the moon. His plan was ridiculed and considered unthinkable.

This book, which was written with the busy professional in mind, condenses the essential information into a clear and concise structure. This book simplifies the process of studying by providing only the most relevant material in an understandable and straightforward manner. It eliminates the need to sift through numerous pages of dense language, allowing you to get ready quickly and effectively.

The profession of life coaching is more necessary than ever in this time of pandemic-related uncertainty, the shift (in some cases, permanent) to remote learning and working, and the constant change that accompanies world events. With his bestselling Therapist as Life Coach, Patrick Williams introduced the therapeutic community to the career of life coach, and in the first and second editions of Becoming a Professional Life Coach, he and Diane S. Menendez covered basic principles and strategies for effective coaching.

Stanley Tucci grew up in an Italian American family that spent every night around the kitchen table. He shared the magic of those meals with us in The Tucci Cookbook and The Tucci Table, and now he takes us beyond the savory recipes and into the compelling stories behind them.​ Taste is a reflection on the intersection of food and life, filled with anecdotes about his growing up in Westchester, New York.

Dame Sue Black is an internationally renowned forensic anthropologist and human anatomist. She has lived her life eye to eye with the Grim Reaper, and she writes vividly about it in this book, which is part primer on the basics of identifying human remains, part frank memoir of a woman whose first paying job as a schoolgirl was to apprentice in a butcher shop, and part no-nonsense but deeply humane introduction to the reality of death in our lives. It is a treat for CSI junkies, murder mystery and thriller fans, and anyone seeking a clear-eyed guide to a subject that touches us all.

What does it mean to explore and confront the unknown? Beyond the Trees recounts Adam Shoalts's epic, never-before-attempted solo crossing of Canada's mainland Arctic in a single season. It's also a multilayered story that weaves the narrative of Shoalts's journey into accounts of other adventurers, explorers, First Nations, fur traders, dreamers, eccentrics, and bush pilots to create an unforgettable tale of adventure and exploration.

A successful former defense attorney exposes the raw truth about the courtroom “game” and a career spent defending the guilty. As an advocate for the accused in Newark, New Jersey, criminal lawyer Seymour Wishman defended a vast array of clients, from burglars and thieves to rapists and murderers. Many of them were poor and undereducated, and nearly all of them were guilty. But it was not Wishman’s duty to pass moral judgment on those he represented. His job was to convince a jury to set his clients free or, at the very least, to impose the most lenient punishment permissible by law.

In 1919, British scientists led extraordinary expeditions to Brazil and Africa to test Albert Einstein's revolutionary new theory of general relativity in what became the century's most celebrated scientific experiment. The result ushered in a new era and made Einstein a global celebrity by confirming his dramatic prediction that the path of light rays would be bent by gravity. Today, Einstein's theory is scientific fact. Yet the effort to "weigh light" by measuring the gravitational deflection of starlight during the May 29, 1919, solar eclipse has been clouded by myth and skepticism.

The bestselling author of Leonardo da Vinci and Steve Jobs returns with a “compelling” (The Washington Post) account of how Nobel Prize winner Jennifer Doudna and her colleagues launched a revolution that will allow us to cure diseases, fend off viruses, and have healthier babies.

Leonardo da Vinci created the two most famous paintings in history, The Last Supper and the Mona Lisa. But in his own mind, he was just as much a man of science and engineering. With a passion that sometimes became obsessive, he pursued innovative studies of anatomy, fossils, birds, the heart, flying machines, botany, geology, and weaponry.

Kenan Thompson is Saturday Night Live’s longest-ever-serving cast member and a star of such pioneering sketches as “Black Jeopardy” and is hugely beloved thanks to a tidal wave of nostalgic fans who grew up on early 2000s classics All That, Good Burger, and Kenan & Kel on Nickelodeon. He’s also a dad (to two girls) in his mid-40s living in suburbia, and whose universal, relatable, family-friendly humor has created unbelievable appeal and engagement from fans from middle America to coastal elites. Becoming a dad sucked the cool right out of him—and he's OK with that!

In The Deal Maker, he sheds light on a man whose tireless optimism led to the formation of the first super-corporation. A charismatic salesman in the late 19th century, William Durant started a cart-building business after accepting an especially comfortable ride one day. By the time he turned 40, he was a millionaire wondering what to do with the rest of his life.

Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last 10 years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.