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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Practice management is often misunderstood. The Advisor Playbook will take the mystery away. Practice management is how you build an organized toolbox of all your processes - branding, marketing, service activities, core functions - and constantly tune and keep that toolbox efficient and effortless. It's a network of interrelated skills, processes and strategies that build value in a business while making it manageable, scalable, and ensuring the owner runs the business and not the other way around.

With insights from today's leaders and plenty of practical advice you can use right now, this practical book helps you develop a personal reading plan to accomplish your goals, maximize your potential, and build a successful career.

The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies—total quality management, reengineering, right sizing, restructuring, cultural change, and turnarounds—routinely fall short. In Leading Change, Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people—good people—often derail.

Mighty Greyboar, the world's greatest professional strangler, is dissatisfied with his lot in life. The work is steady and the pay is good, but what, he wonders, is the point of it all. But when he learns that there is a Supreme Philosophy of Life, Greyboar the Strangler is born again! Still, just how can a professional man in good standing pay the bills with all this philosophical exploration getting in the way.

Zeke has no intention of getting married - until he buys a ranch next door to Natalie Patterson, a sexy divorcee with two kids, a zany extended family, and a philandering ex-husband involved in shady business dealings. When Natalie's 12-year-old son vandalizes Zeke's property and Natalie is unable to pay for the damages, Zeke offers to let the boy work off the debt. As Zeke struggles to instill a sense of responsibility and self-worth in the troubled youngster, he finds his life being turned upside down by Natalie and her sultry singing voice.

In this one-of-a-kind memoir, Jack Clemons - a former lead engineer in support of NASA - takes listeners behind the scenes and into the inner workings of the Apollo and Space Shuttle programs during their most exciting years. Discover the people, the events, and the risks involved in one of the most important parts of space missions: bringing the astronauts back home to Earth. Clemons joined Project Apollo in 1968, a young engineer inspired by science fiction and electrified by John F. Kennedy's challenge to the nation to put a man on the moon.

Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace.

One of the most elusive and controversial figures in NASA's history, George W. S. Abbey was called "the Dark Lord", "the Godfather", and "UNO" (unidentified NASA official) by those within NASA. Yet Abbey had more influence on human spaceflight than almost anyone in history. From young pilot and wannabe astronaut to engineer, bureaucrat, and finally director of the Johnson Space Center, Abbey's story has never been fully told - until now. The Astronaut Maker takes listeners inside NASA to learn the real story of how Abbey rose to power and wielded it out of the spotlight.

The compelling, beautiful narrative of Code Name God is one man's rags-to-riches story and, more profoundly, the vision of a world-class physicist seeking to integrate the findings of science, religion, and spiritual quest.

This amazing tale is the story of one of America's oldest and most unusual urban hospitals. From it's inception as a "Poor House" dispensing free medical care to indigents, Chicago's Cook County Hospital has been both a renowned teaching hospital and the healthcare provider of last resort for the city's uninsured. County covers more than thirty years of its history, beginning in the late 1970s when the author began his internship, to the "Final Rounds" when the enormous iconic Victorian hospital building was replaced and hundreds of former trainees gathered to bid it an emotional farewell.

The true story of a young teacher attempting to change lives in a troubled educational system. According to Ilana Garon, popular books and movies are inundated with the myth of the "hero teacher" - the one who charges headfirst into dysfunctional inner-city schools like a firefighter into an inferno, bringing the student victims to safety through a combination of charisma and innate righteousness. The students are then "saved" by the teacher’s idealism, empathy, and faith. This is not that type of book....

When you want to learn about a subject, you go to the best. In the study of leadership, there's no one better than Brian Tracy, one of the world's top leadership experts. Over the last 30 years, he has spoken to more than 1,000 large corporations in 62 countries and 10,000 small and medium-sized companies in more than 5,000 talks and seminars on leadership, management, personal success and business development. In The 7 Secrets of Exceptional Leadership, Brian tells us that the wonderful thing about leadership is that your ability to grow as a leader never ends.

At nineteen years old, Nicole C. Kear's biggest concern is choosing a major - until she walks into a doctor's office in midtown Manhattan and gets a life-changing diagnosis. She is going blind, courtesy of an eye disease called retinitis pigmentosa, and has only a decade or so before lights-out. Instead of making preparations as the doctor suggests, Kear decides to carpe diem and make the most of the vision she has left. She joins a circus school, tears through boyfriends, travels the world, and through all these high jinks, she keeps her vision loss a secret.

Everywhere he goes, crowds gather to meet Buzz Aldrin. He's a world-class hero, a larger-than-life figurehead, and the best known of a generation of astronauts whose achievements surged in just a few years from first man in space to first men on the moon. Now he pauses to reflect on and share what he has learned, from the vantage point not only of outer space but also of time: Still a nonstop traveler and impassioned advocate for space exploration, Aldrin will be 86 in 2016.

As the biggest criminal trial since the Boston Strangler draws nearer, the public’s fascination with the life and crimes of mob boss Whitey Bulger continues to heat up. Many stories have been told about the murders Whitey and Stephen “The Rifleman” Flemmi committed, and the tacit permission they received from the FBI.

Dr. Sampson Davis looks at the health-care crisis in the inner city from a rare perspective: as a doctor who works on the front line of emergency medical care in the poor urban neighborhood where he grew up. He also offers practical advice for those living in such communities, where conditions like asthma, heart disease, strokes, obesity, and AIDS are disproportionately endemic. As someone who has struggled with many of the issues troubling his patients, Dr. Davis is able to write with empathy.

In the 1970s, New York City was plagued by crime, filth, and an ineffective government. The city was falling apart, and even the newly constructed World Trade Center threatened to be a fiasco. But in April 1976, a quarter-mile up on the 107th floor of the North Tower, a new restaurant called Windows on the World opened its doors - a glittering sign that New York wasn't done just yet. In The Most Spectacular Restaurant in the World, journalist Tom Roston tells the complete history of this incredible restaurant, from its stunning $14-million opening to 9/11 and its tragic end.

The incredible true story of the card-counting mathematics professor who taught the world how to beat the dealer and, as the first of the great quantitative investors, ushered in a revolution on Wall Street.

In Thunderstruck, Erik Larson tells the interwoven stories of two men: Hawley Crippen, a very unlikely murderer, and Guglielmo Marconi, the obsessive creator of a seemingly supernatural means of communication. Their lives intersect during one of the greatest criminal chases of all time.