Psychology Career

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli's The Life-Changing Science of Detecting Bullshit reveals the critical thinking habits you can develop to recognize and combat pervasive false information and delusional thinking that has become a common feature of everyday life.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

Humans are excellent liars. We don't like to think of ourselves as capable of lying; it hurts us too much to admit. So we lie to ourselves about that, too. As a clinical psychologist, I am regularly confronted with the brutal truth that we all lie. I am not talking about deliberate, bold-faced lying. No, this type of dishonesty is far harder to detect and admit. It is the kind of lying that comes from not being psychologically strong enough to be honest with ourselves about who we are.

From the first tickle of curiosity to an unexpected shift in how we perceive the world, there isn’t a person who hasn’t experienced wonder, and yet the why and how of this profoundly beneficial emotion is only just beginning to be scientifically examined. This inspiring book from thought leader Monica Parker explores the power of wonder to transform the way we learn, develop new ideas, drive social change, and ultimately become better humans.

Does team chemistry actually exist? Is team chemistry as real and relevant as on-base percentages and wins above replacement? In Joan Ryan's groundbreaking audiobook, we discover that the answer to all of the above is a resounding "Yes". As Ryan puts it, team chemistry, or the combination of biological and social forces that boosts selfless effort among more players over more days of a season, is what drives sports teams toward a common goal, encouraging the players to be the best versions of themselves. These are the elements of teams that make them "click".

Relying on extensive research and interviews, and carefully examined personal experience, The Likeability Trap delivers an essential examination of the pressure put on women to be amiable at work, home, and in the public sphere, and explores the price women pay for internalizing those demands. Rather than advising listeners to make themselves likeable, Menendez empowers them to examine how they perceive themselves and others and explores how the concept of likeability is riddled with cultural biases.

In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022. So, how can you set up your business to make you the most money possible, whilst also losing the least money possible on inventory and brick-and-mortar warehouse spaces?

Do you feel "stuck" in your life right now? Whether you struggle with depression, anxiety, trauma—or simply feel unhappy or unmotivated—you may be seeking ways to find meaning, or discover the inspiration you need to create a new path in life that better serves you. Mindfulness has gained popularity as a self-help solution for a variety of mental health issues, and mindfulness meditation has been touted as powerfully effective in helping people find focus and balance in order to complete important tasks. But you may wonder, "How does one actually do mindfulness?"

Why are some people compelled to take big risks on big ideas, attempting to change a market or, indeed, the world in ways that others find delusional? And why do they keep trying, again and again, often after repeated failures and at great personal expense? Neil Seeman is one of those people: an internet entrepreneur steeped in North American start-up culture. He is also the son of one of Canada's most important brain scientists.

This book will give you the tools to understand manipulation, persuasion, and mind control, teaching you how to communicate with people in the most effective way possible. Despite its simplicity, it can turn everything around. Remember that mind reading, mind control, and manipulation are not bad or immoral things per se, because they will always be used no matter what we intend to do. However, with this book you will be able to detect these techniques, you will never be in the dark and will be able to tell when someone is taking advantage of you.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.

In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.

This audiobook explains what it truly means to be an INFJ and, more importantly, it explains why you do the things that you do. INFJ is one of the rarest results of the Meyers Briggs test and, therefore, it can be difficult to find worthwhile information about it. One of the qualities many INFJs share is that they tend to be pessimistic and feel perpetually stressed and often don’t know why they feel that way. This audiobook will show you how not only to live as an INFJ but to excel being one.

No matter how old you are, there's a good chance that the word popular immediately transports you back to your teenage years. Most of us can easily recall the adolescent social cliques, the high school pecking order, and which of our peers stood out as the most or the least popular teens we knew. Even as adults we all still remember exactly where we stood in the high school social hierarchy, and the powerful emotions associated with our status persist decades later. This may be for good reason.

When successful people begin to feel uncertain or challenged at work, the one thing they want to know most is why things are going wrong after they have gone right for so long. In The Leadership Gap, Lolly Daskal reveals the consequences highly driven, overachieving leaders face when they continue to rely on a skill set that has always worked for them, even when it is no longer effective.

Did you ever have the feeling that you need to improve your sense of analysis? Or you found yourself in the situation of not knowing what decision to make? Have you ever thought that you probably need a guide to take your productivity to the next level? With a professional guide and good quality information, you can train your mind and become more confident. With this audiobook you will learn how to control yourself and your feelings.

Good communication, motivation, negotiation and leadership skills are essential for those looking to succeed in business. Business NLP For Dummies helps listeners use NLP techniques to foster these crucial skills and develop their strengths in the workplace. Listeners will discover how making small changes to day-to-day activities can set them on track to achieving business excellence. Neuro-Linguistic Programming is a hugely popular self-help technique around the globe.