Psychology Career

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.

Truth: A User's Guide explores how we can guard against the noise of competing truths, in business, in our personal relationships, and within ourselves, but also how we can use them to our advantage. Written with authority and humour, this is an accessible and illuminating narrative that will find a wide audience among listeners in search of understanding why the meaning of "truth" seems to have gone completely haywire.

This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

Drawing on interviews with 75 leaders in more than 40 multinational organizations and NGOs, the author explores how ecological worldviews are expressed in the context of global sustainability practice. By empirically grounding key theories from developmental psychology in sustainability leadership practice, the author encourages us to think about leadership in a different way.

A charismatic, heart-warming business memoir that's filled with life lessons on overcoming obstacles, Copy This! is a book for every business owner looking to grow a company, every manager helping his team perform, every visionary trying to launch a new idea, and for every mother and father of a child suffering from dyslexia or Attention Deficit Hyperactivity Disorder.

In The Science of Likability, you'll get all that and more. I've taken 27 seminal scientific and psychological studies and broken them down, so you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research. You can get a new haircut and wardrobe, and you even learn funny jokes. But likability is something more. It's subconscious, and it's the small signs that signal our brains to let their guards down and embrace others.

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.

Have you ever felt you're not getting through to the person you're talking to, or not coming across the way you intend? You're not alone. Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true. Our everyday interactions are colored by subtle biases that distort how others see us--and also shape our perceptions of them.

We often don't realize how much control we have over our thoughts, feelings, and actions. On some days, the most minor irritation can upset us, but, on others, we are in our best form and can rise to challenges with grace. These fluctuations depend on the neural networks firing in our brains, but we have the power to consciously break hardwired thought patterns. Author Due Quach developed an intimate understanding of the brain during her personal journey of healing from PTSD.

Tribalism is our most misunderstood buzzword. We’ve all heard pundits bemoan its rise, and it’s been blamed for everything from political polarization to workplace discrimination. But as acclaimed cultural psychologist and Columbia professor Michael Morris argues, our tribal instincts are humanity’s secret weapon. Ours is the only species that lives in tribes: groups glued together by their distinctive cultures that can grow to a scale far beyond clans and bands. Morris argues that our psychology is wired by evolution in three distinctive ways.

Amidst the deluge of advice for businesspeople, there lies an overlooked tool, a key to thriving in today's fast-paced, unpredictable environment: improvisation. In Getting to "Yes And" veteran improv performer, university professor, CEO, and consultant Bob Kulhan unpacks a form of mental agility with powers far beyond the entertainment value of comedy troupes.

You're Not Lost is the manifesto for a generation of women who don't have the self-confidence to trust their instincts and go for it. This compelling guide gets to the root of the problem, showing you how to drop the panic-inducing, big-picture obsession over "Where am I going with my life?" and instead shines a spotlight on the small yet impactful decisions that will take you from lost to found. With step-by-step advice, thought-provoking exercises, and real-life stories, this book is an energizing action plan for getting to the amazing career and life you deserve.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slogging and "working hard" every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end. "Nobody can succeed by following rules in the first place. Rules were made by those the elites and those who have power to prevent the average masses below them and prevent them from succeed and gain power." Therefore, in order to do so and to make it among the top, you have to be ruthless and employ any tactic you know.

Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli's The Life-Changing Science of Detecting Bullshit reveals the critical thinking habits you can develop to recognize and combat pervasive false information and delusional thinking that has become a common feature of everyday life.

Tired of feeling exhausted at the end of the day? Do you wish you could feel happier in your everyday life? In Turn your Happiness On, you will find the most powerful, scientifically proven, simple strategies to increase your feelings of happiness right now. Norma Nikutowski wrote this book to share the insights she gained from counseling people who were struggling to find joy. She also tells stories of her own search for happiness and the sometimes humbling experiences which taught her so much. Her mission is to help as many people as possible enjoy their lives.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

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Tony Hsieh—CEO of Zappos, Las Vegas developer, and beloved entrepreneur—was famous for spreading happiness. He promoted a workplace where bosses treated employees like family members, where stress was replaced by playfulness, and where hierarchies were replaced with equality and collaboration. Happy at Any Cost sheds light on one of our most creative yet vulnerable business leaders. It’s about our intense need to find “happiness” at all costs, our misguided worship of entrepreneurs, the stigmas surrounding mental health, and how fame can mask deeper problems.