Psychology Career

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

Since the first edition, NLP at Work has pioneered the use of neurolinguistic programming (NLP) in the business world to improve communication, negotiation, teamwork, and influence. With more 100,000 copies sold and now in its third edition, NLP at Work is a clear and comprehensive introduction to using NLP in the workplace, with a unique personal style and approach.

Drawing on their vast experience both in and out of sport, double Olympic medallists Helen and Kate tell the incredible behind-the-scenes story of how a team from the lower rankings forced its way to the top. They bring you into their team huddle to reflect and work through exercises to help improve your performance. Using their individual and collective stories, they demonstrate that successful teams are made up of people who are valued as human beings and supported to individually flourish.

Whether it's rising out of bankruptcy, handling a divorce, being a parent, leading a work team, or building a business from scratch, the science of applied behavior analysis has five scientific laws of life and leadership that are proven by the authors will lead you to success.

The entire process of selling goods, personally, or by means of advertising or display, is essentially a mental process depending upon the state of mind induced in the purchaser, and that these states of mind are induced solely by reason of certain established principles of psychology.

In The Leap, bestselling author Ulrich Boser shows how the emerging research on trust can improve our lives, rebuild our economy, and strengthen society. As part of this engaging and deeply reported narrative, Boser visits a radio soap opera in Rwanda that aims to restore the country’s broken trust, profiles the man who brought honesty to one of the most corrupt cities in Latin America, and explains how a college dropout managed to con his way into American high society.

Learn how INFPs view the world and what makes them tick! In INFP: Understanding & Relating with the Healer, you'll learn about the INFP Myers Brigg personality type. This book covers a variety of topics regarding INFPs (introverted intuitive feeling perceptive) and why they make such great leaders of society.

In Kidding Ourselves, Joseph Hallinan offers a nuts-and-bolts look at how this penchant shapes our everyday lives, from the medicines we take to the decisions we make. It shows, for instance, just how much the power of many modern medicines, particularly anti-depressants and painkillers, is largely in our heads. Placebos in modern-day life extend beyond hospitals, to fake thermostats and "elevator close" buttons that don't really work… but give the perception that they do.

It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022. So, how can you set up your business to make you the most money possible, whilst also losing the least money possible on inventory and brick-and-mortar warehouse spaces?

From a course they created for professionals, Mark Waldman and Chris Manning adapted their lectures and present simple brain exercises, based on the latest neuroscience research, to guide listeners on what makes us happy, wealthy, and wise. The promise of their original class - and now of this book - is to help people create more "wealth" in their lives, defined as the combination of money, happiness, and success. The book presents both the scientific background and sets of NeuroWisdom exercises that will help everyone transform their environment.

We already know from scientific research that mindfulness practices enhance mental health and improve clarity and focus. Finding the Space to Lead shows how this training has specific value for leaders. This is not a new leadership system to add to the burden of already overworked people. It brings the concepts of mindfulness into the everyday life of anyone in a leadership role, through specific exercises that address practical issues.

Combining six decades of clinical experience with cutting-edge research, two acclaimed leaders in the field of psychology have developed a revolutionary approach to happiness - one that's accessible and practical enough to apply at home, yet powerful enough to create a profoundly positive transformation in our lives.

For decades, statisticians, social scientists, psychologists, and economists (among them Nobel Prize winners) have spent massive amounts of precious time thinking about whether streaks actually exist. After all, a substantial number of decisions that we make in our everyday lives are quietly rooted in this one question: If something happened before, will it happen again? Is there such a thing as being in the zone? Can someone have a "hot hand"? Or is it simply a case of seeing patterns in randomness? Or, if streaks are possible, where can they be found?

In The Science of Likability, you'll get all that and more. I've taken 27 seminal scientific and psychological studies and broken them down, so you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research. You can get a new haircut and wardrobe, and you even learn funny jokes. But likability is something more. It's subconscious, and it's the small signs that signal our brains to let their guards down and embrace others.

ThJohn Muir’s lifelong passion to save America’s wild places, Wilson Bentley’s legendary obsession to record for posterity the beauty of individual snowflakes, the boundless scientific curiosity behind Watson and Crick’s discovery of DNA, sea lions that surf and porcupines that dance–Kay Redfield Jamison shows how these and many more examples both human and animal define the nature of exuberance, and how this exuberance relates to intellectual searching, risk-taking, creativity, and survival itself

Drawn from the wisdom and insights of the world's top doctors, therapists, and experts, Trauma will show you that no matter what you have endured, how long you have carried it, or how deeply embedded it is, you can be free from pain and suffering. Your road to recovery and whole-body healing is before you, and with it the richer and more profound connections that you seek with yourself and your loved ones.

Psychologist Chris Mackey writes from personal experience, not only as a practitioner but also as a patient who has suffered serious mental illness. Formerly a rationalist with little time for non-scientific approaches, his own experiences and those of his patients have convinced him that synchronicity has a key role to play in helping us to tap into our intuitive and spiritual selves and guiding us through life.

The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.