Psychology Career

We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

Humans have built hugely complex societies and technologies, but most of us don't even know how a pen or a toilet works. How have we achieved so much despite understanding so little? Cognitive scientists Steven Sloman and Philip Fernbach argue that we survive and thrive despite our mental shortcomings because we live in a rich community of knowledge. The key to our intelligence lies in the people and things around us.

This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

Relying on extensive research and interviews, and carefully examined personal experience, The Likeability Trap delivers an essential examination of the pressure put on women to be amiable at work, home, and in the public sphere, and explores the price women pay for internalizing those demands. Rather than advising listeners to make themselves likeable, Menendez empowers them to examine how they perceive themselves and others and explores how the concept of likeability is riddled with cultural biases.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

This book was born out of the wake-up call I received from God in 2016. He said to me, "Emmanuel, you are not disciplined enough for where I am taking you to." Before then, I didn't see myself as an undisciplined person. Even though I understood God was not saying I lacked discipline, this assessment set me on an exploratory journey to find out what discipline really means and how I can enhance my discipline.

MicroSkills is built on one core, easy-to-learn principle: every big goal, complicated task, healthy habit, and, yes, even what we think of as character traits, can be broken down into small, learnable, skills that can be practiced, and incorporated real-time. We call these: MicroSkills. As award winning physicians, educators, and mentors we hear the gamut of challenges with navigating the workplace. And when we learn a lesson we often wish we had learned it earlier. MicroSkills is packed with the privileged information that you want delivered to you as efficiently as possible.

Become tough as nails. Bounce back from hurt. Be Calm. Bend without ever breaking. We all get knocked down, but everyone has the choice to get back up or not. How will your life your life? The art of emotional self-defense. The Science of Emotional Resilience is the rare book that understands where you've been, the obstacles you've overcome, and what you need to make sure you are in full control of your life at all times. This is a stunningly detailed and insightful guide into our emotions, our triggers, and why we act against our own interests so frequently.

Over 30 different examples of situations and ideas to show you how you can change your approach and change your life. Looking to nail an interview? Want to make a better first impression on a date? Trying to make your money go further? Bet you never thought being a bit more psychopath could be the answer. Time to grab that bulls**t by the horns! Dr. Kevin Dutton studies psychopaths, and his latest subject is SAS hero Andy McNab. Andy’s a bit different; he’s a good psychopath.

Whether it's absent-minded mistakes at work, a weakness for junk food, a smartphone addiction, or a lack of exercise, everyone has some bad habit or behavior that they'd like to change. But wanting to change and actually doing it - and sticking with it - are two very different things. Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits - how we make them and how we can break them.

Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.

Weaving together cutting-edge social science with riveting stories that take us from the front lines of the Volkswagen scandal to backstage at the Oscars, and from deep beneath the Gulf of Mexico to the top of Mount Everest, Chris Clearfield and András Tilcsik explain how the increasing complexity of our systems creates conditions ripe for failure and why our brains and teams can't keep up. They highlight the paradox of progress: Though modern systems have given us new capabilities, they've become vulnerable to surprising meltdowns - and even to corruption and misconduct.

O que Mozart, Leonardo da Vinci e Charles Darwin fizeram em comum para alcançar a excelência? Ao estudar várias personalidades fascinantes e bem-sucedidas, Robert Greene notou que todas seguiram um padrão similar e concluiu que a maestria pode ser conquistada por qualquer pessoa.

Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and wellbeing at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential. The key to this clear and effective communication begins with understanding our own personal communication styles.

We know that our minds are capable of great things because, every now and then, they come out with a brilliant idea or two. However, our minds are also unpredictable, spending large stretches of time idling or distracting themselves. This is a book about how to optimize these beautiful yet fitful instruments so that they can more regularly and generously produce the sort of insights and ideas we need to fulfill our potential and achieve the contentment we deserve.

When Pat Cummins unexpectedly became Australia's 47th Test captain at age 28, he inherited a team with a long and storied history, but also one on the cusp of reinvention. It was the beginning of a personal leadership journey for him, a unique moment of challenge and pressure that would see him become a seasoned captain and, in his private life, become a father and husband but also lose his mother to cancer.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Imagine being less stressed, more focused, and happier every day of your life. Start Here outlines a program designed to help you do just that by cross-training the skill of lifelong well-being. If given the choice, we would all choose to be less stressed, to feel happier, and to experience a more optimal state of well-being. So why are these outcomes so hard to achieve? The answer is quite simple: No one has taught us how.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

How to read the room and understand the people and the situation instantly. Social awareness is not a given these days. But if you have it, it will seem like you have a superpower because of how perceptive you'll be. But the secret is that it's not hard. Get inside people's heads with a simple conversation or observation.