Psychology Career

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same

Long before Paul Rabil had become the most acclaimed lacrosse player of all time, the sport’s first million-dollar man, and started his own professional league, he knew he wanted greatness. The problem was he lacked a manual. So, he went out and created one. He asked Bill Belichick how to prepare, Steph Curry how to practice, and Sue Bird how do be resilient in the face of adversity. The Way of The Champion is the synthesis of everything Rabil learned on his path to becoming the greatest lacrosse player of all time.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings.

Do you work for an emotionally intelligent organization? In his phenomenal best seller Emotional Intelligence, Daniel Goleman, Ph.D. mapped the territory where emotional intelligence meets I.Q. - where we apply what we know to how we live. In Working with Emotional Intelligence, Dr. Goleman shows why emotional intelligence has become the new yardstick of success for CEOs and junior hires alike. Also, in abridged.

When intuition is in full bloom, life takes on a magical, effortless quality; your world is suddenly full of synchronicities, creative insights, and abundant knowledge. Through an easy-to-understand 10-step course, The Intuitive Way shows you how to enter that state of perceptual aliveness and integrate it into daily life to achieve greater natural flow. Author Penney Peirce synthesizes teachings from psychology, Eastern and Western philosophy, religion, metaphysics, and business.

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential.

Now, based on years of academic research, The Formula finally unveils the ground-breaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of: Why performance is necessary but not adequate. Why "experts" are often wrong How to assemble a creative team primed for success. How to most effectively engage our networks.

Through a combination of inspiring stories about unlikely high performers and evidence from the bleeding edge of behavioral science, we present you with a toolkit for learning intention-not as a fluffy concept, but as five very trainable skills.

Have you always known you were meant for so much more, but don’t know why you aren’t living it yet? Meant for More is both an incredible story of one woman’s journey of discovery and awakening while being jam-packed full of bad--s fundamental truths that will blow your socks off...and transform how you operate in the world. Mia helps you to confidently create your own reality by accessing your innate power, shift your self-image, and clear the misconceptions and misunderstandings that have been getting in your way.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

In conversations with the Dalai Lama over the past several years, Howard Cutler has asked the questions we all want answered about how to find happiness in the place we spend most of our time - work. This guide is an invaluable source of strength and peace for anyone who earns a living.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company. With insights from leading experts including Michael E. Porter, A. G. Lafley, and Clayton M. Christensen, this book will inspire you to: choose a strategy that meets the demands of your competitive environment; identify the signals of disruption and take steps to avoid it; understand lean methodology and how it is changing business; and more.

An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues including sexism, racism, inequality, and injustice so that you can make the world (and yourself) better. Many of us believe in equality, diversity, and inclusion. But how do we stand up for those values in our world? The Person You Mean to Be is the smart, "semi-bold" person’s guide to fighting for what you believe in. Dolly reveals the surprising causes of inequality, grounded in the "psychology of good people".

The beloved actor shares fascinating and powerful lessons from the science of communication and teaches listeners to improve the way they relate to others using improv games, storytelling, and their own innate mind-reading abilities. With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective.

Achieve the champion mindset for peak performance. Reach new levels of success and mental toughness with this ultimate guide. Learn the "Science of Success" and prepare to excel. In this concise and highly acclaimed training guide, Peak Performance Coach DC Gonzalez teaches a blend of unique mental training technologies, sports psychology essentials, and peak performance methods that are effective and motivational. Get ready to increase your self-belief, self-confidence, and mental toughness using this powerful guide designed to help you reach new levels of success, sports performance and personal development.

One in five people is born with the trait of high sensitivity. Yet there is a general lack of awareness of the trait in our society, which leaves many people struggling physically, emotionally, mentally and spiritually with being highly sensitive in a nonsensitive world. More often than not, HSPs are yearning for acceptance of their trait. When they realise their sensitivity is ‘normal’ and it’s acknowledged in a positive way, a deep sense of relief arises, and they can start to flourish - feeling empowered to bring their unique abilities of empathy, compassion, creativity, healing and much more into the world.

Janine Driver was trained as a lie-detection expert for the ATF, FBI, and the CIA. Driver - who is known in professional circles as "the Lyin' Tamer" and has demonstrated her world-renowned expertise on such programs as The Today Show, The Dr. Oz Show, and Nancy Grace - now offers listeners essential tools that will enable them to detect deceptions, recognize a liar, and ultimately improve their lives.

Dr. M. Scott Peck has inspired millions by combining the deepest insights of psychiatry with those of religion. In this first of a three volume audio series based on his best-selling book People of the Lie, Dr. Peck once again integrates religious teaching with the science of psychology as he offers hope for healing one of society's most persistent failings -- human evil.