Psychology Research

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

Persuasion is a technique that you use on a daily basis, but how persuasive are you? Are you getting what you are seeking when attempting to persuade others? If not, it is time to start working on your ability to persuade. It is often thought that persuasion, and the techniques that fall under it, is only used for selfish reasons, but this is not true. In fact, being good at persuasion is needed to get ahead at work, form friendships, and even when interacting with strangers.

At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love—how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage, to sharing an office at the University of Chicago. After seven years of being inseparable at work and home, she lost her beloved husband following a devastating battle with cancer.

In his eye-opening new book, Perv, the award-winning columnist and psychologist Jesse Bering argues that we are all sexual deviants on one level or another. As Bering takes us into the lives of a woman who falls madly in love with the Eiffel Tower, a young man addicted to seductive sneezes, and a pair of deeply affectionate identical twins, among others, he challenges us to move beyond our judgments and attitudes toward "deviant" sex and consider the alternative: What would happen if we rise above our fears and revulsions and accepted our true natures?

A compassionate and captivating examination of evolving attitudes toward mental illness throughout history and the fight to end the stigma. For centuries, scientists and society cast moral judgments on anyone deemed mentally ill, confining many to asylums. In Nobody’s Normal, anthropologist Roy Richard Grinker chronicles the progress and setbacks in the struggle against mental-illness stigma - from the 18th century, through America’s major wars, and into today’s high-tech economy.

The concepts in Neurology of Suggestion series are key to human transformation. These concepts start with traditional direct hypnosis methods and indirect suggestion hypnotherapy then incorporates recent findings in mind/body health, modern neuroscience, artificial intelligence, and a touch of Tibetan Buddhism. Our goal was to find a comprehensive transformation technology that is logical, science-based, but easy to master quickly.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Behind most major political stories in the modern era, there is an agenda - an effort by opposition researchers, spin doctors, and outside interests to destroy an idea or a person. The tactic they use is the Smear. Every day, Americans are influenced by the Smear without knowing it. Paid forces cleverly shape virtually every image you cross. Maybe you read that Donald Trump is a racist misogynist or saw someone on the news mocking the Bernie Sanders campaign. The trick of the Smear is that it is often based on some shred of truth.

From Derek Hunter - one of the most entertaining political writers today - comes an insightful, alarming look at how progressives have took over academia, pop culture, and journalism in order to declare everything liberal great, and everything great, liberal. Progressives love to attack conservatives as anti-science, wallowing in fake news, and culturally backwards. But who are the real denialists here? There are three institutions in American life run by gatekeepers that have stopped letting in anyone who questions their liberal script: academia, journalism, and pop culture.

While on a research trip in Peru, science journalist Alice Robb became hooked on lucid dreaming - the uncanny phenomenon in which a sleeping person can realize that they're dreaming and even control the dreamed experience. Finding these forays both puzzling and exhilarating, Robb dug deeper into the science of dreams at an extremely opportune moment: just as researchers began to understand why dreams exist. They aren't just random events; they have clear purposes. They help us learn and even overcome psychic trauma.

A lot of Erickson's methods involved the production of a trance state in his patients. This concise book presents a convenience summary that you can use so that you can immediately begin to apply his approach with your clients or patients. Milton H. Erickson, MD was an American psychiatrist who pioneered several indirect or permissive hypnosis techniques. He also developed several naturalistic techniques using metaphors and stories. He is one of the two most important figures in the development of hypnosis and hypnotherapy in the 20th century.

Congratulations! This audio research report you have wisely chosen will prove to be one of the best investments of your other-person OCPD challenged life! Many concerned individuals have praised this work for being recorded with the layperson in mind. Yet, this audio also has much to offer any mental health professional who recognizes the tremendous value of clear, direct, easily understandable language, unencumbered by extensive cross-references, annotations, and distracting technical notes.

Whether a clinician employing hypnosis or hypnotherapy uses a formal written script or not, all practitioners have adopted a structure that is based upon traditions and theories that are most likely a half century to several centuries old. Most of these methods have long been overdue for an update. That is, if you wish to remain effective and relevant in this ever-changing field.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

This book reveals a recipe of seduction applicable to ALL of approximately 10 million women born on July 6 of common years (or July 5 of leap years) and provides details about their sexual factors: behavior, preferences, desires, fantasies, dislikes; frequency of sexual activity, potency, preferred positions, attitude towards monogamy and polygamy, sexual orientation, etc. Note that the recipe is will work only on people of sex and date of birth specified above.

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.

Our digestive system plays an unusual role in mind/body health in that unlike most of the body other than the brain and spinal cord, it contains the largest concentration of brain-like cells and neurotransmitters. The “trust your gut” concept is just as important as trusting your brain. This convenient, short-listen audiobook explores how the brain in your head and the brain in your gut can work together to improve your health.

Although Erickson's approach to hypnosis and psychotherapy has a wealth of individual techniques that can be used within a framework of the principles set forth in the first book of this series, he did have an overall strategic approach toward working with his patients. That approach is presented in this concise book with the intention of you quickly mastering the concepts so that you can apply them immediately.

Healing the Body is a hypnotist and hypnotherapist's guide to how and why through suggestion and imagination the mind is a power tool for assisted and self-healing for physical health issues. For medical practitioners, it provides an explanation why all somatic and psychosomatic healing must consider the impact of the mind. Although this book is not intended for the general public, such listeners can also benefit by understanding the nature of healing even though it should not be used as a substitute for professional medical care.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.