Public Leadership

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

Frustrated by endless indecisive meetings, lack of alignment, mistrust, blame games, turf wars, toxic colleagues and/or weak performance? All of these are a result of bad communication. And effective communication can solve them. Dr. Zweifel, former CEO, Columbia leadership professor, and award-winning author, has trained and coached over 5,000 executives to communicate effectively. Now he unpacks the toolbox he developed over three decades of working with CEOs, C-level executives, and even heads of state like Nelson Mandela to reveal the communication secrets of winners.

360 Degrees of Success gives you the tools and the formulas to create your 360 degrees of personal, professional and business success. You will learn how to link the 4 essential ingredients, Money, Relationships, Energy, Time...successfully in 90-180 days. If you are a professional--- 360 Degrees of Success is for you! A student graduating---seeking employment--- 360 Degrees of Success is for you!

Learn the 25 keys to securing the funds to start a business and keep it growing, including planning how much capital you'll need and how you'll use it and achieving the appropriate mix between equity and debt in the capital structure of your firm. Business Financing is part of the New York Times Pocket MBA Series, a 12-volume reference tool for all businesspersons.

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Der zunehmende Fachkräftemangel bedroht die Zukunft vieler Unternehmen aller Größen und Branchenzugehörigkeiten. Klassische Ansätze der Personalgewinnung können...

Learn the 25 keys to understanding how financial reporting and cash flow are essential tools to determining success or failure by evaluating strategic cost management, inventory control, pricing and product mix analysis, and cash management. Tracking & Controlling Costs is part of the New York Times Pocket MBA Series, a 12-volume reference tool for all businesspersons.

The gems in this piece are as relevant today as they were 200, 1000 or 2000 years ago. Sit back and absorb as award winning narrator Mike Vendetti shares Ben's wisdom.

How virtually anyone can be an effective public speaker and give powerful presentations. From nationally respected communications guru Dianna Booher, here is a complete program for business professionals who want to take their presentation skills and public speaking skills to a bold new level. Writing for sweaty-palmed beginners and seasoned execs alike, Booher delivers powerful, battle-tested strategies and tips guaranteed to transform fainthearted presenters into master communicators.

Hay negocios inmunes a las crisis: los que se adaptan y cambian las reglas de juego. Si bien las recesiones son inevitables, es la forma como cada negocio reacciona lo que de termina su inmunidad o vulnerabilidad. No somos víctimas de lo que nos pasa, sino artífices de nuestro destino. Es la claridad y coherencia de nuestra estrategia comercial la que define si salimos a flote o nos hundimos. En medio de guerras de precios y locura generalizada, aquellos que se diferencian y venden sin empeñar la empresa siguen adelante sin comprometer el futuro.

In the long run, economies grow. Over the shorter-term business cycle, economic activity contracts and expands. From Main Street to Wall Street examines both the long-run relation between economic growth and stock returns and the shorter-term business-cycle relation. It examines the complex relationship between the economy and the stock market, and guides listeners through the fascinating interaction between economic activity and financial markets.

The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of public relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers.

In 1954, the Supreme Court's Brown decision ended segregated schooling in the United States, but regrettably, as documented in congressional testimony and transcripts, it also ended the careers of a generation of highly qualified and credentialed Black teachers and principals. In the Deep South and northern border states over the decades following Brown, Black schools were illegally closed and Black educators were displaced en masse. By engaging with the complicated legacy of the Brown decision, Leslie T. Fenwick illuminates a crucial chapter in education history.

This unique book enables communicators of all kinds to think on their feet, even when taken by surprise. It is the ideal book for corporate trainers, speakers, and teachers who do not want to be caught in a pinch. Lowe provides presenters with the basic skills necessary to incorporate improvisational thinking and speaking into their own presentational style. The pathways opened by this ancient theater form can transform a presenter's most fundamental approaches to teaching, training, and communicating.

We all know the bad news. The heady promise of the Arab Spring has given way to repression, civil war, and an epic refugee crisis. Economic growth is sputtering. Income inequality is rising around the world. And the threat of ISIS and other extremist groups keeps spreading. We are living in an age of unprecedented, irreversible decline - or so we're constantly being told. Jonathan Tepperman's The Fix presents a very different picture.

Silicon Valley is imperializing the planet. With nearly bottomless supplies of cash and ambition, a small group of companies have been gradually seizing symbolic and practical civic leadership in America and worldwide. But Silicon Valley does not answer to the electorate; nor have they been voted into office. And the perils of their influence are only now making themselves known.

In America’s early days, most immigrants entered America through New York. For many, New York was synonymous with America and the American dream itself - a beacon of hope for the rest of the world. Now, for the first time ever, people are fleeing New York by the millions. Thanks to the policies of Andrew Cuomo and Bill de Blasio, the glory days of the Empire State and the Big Apple are long behind them, and this book examines why.

In Don't Wait forthe Next War, Wesley K. Clark, a retired four-star general of the US Armyand former Democratic candidate for president, presents a compelling argumentfor continued American global leadership and the basis on which it cansucceed: a new American strategy. America needs both new power and deeperperspective.

Stories of government management failures often make the headlines, but quietly much gets done as well. What makes the difference? Ira Goldstein offers wisdom about how to lead and succeed in the federal realm, even during periods when the political climate is intensely negative, based on his decades of experience as a senior executive at two major government consulting firms and as a member of the US federal government's Senior Executive Service.