Publishing Business

An uplifting audiobook for living in each moment as positively and presently as possible - written by Instagram sensation Dani DiPirro, who, after years of struggling, figured out how to make the most of each day and now shares her tips with others to help them enjoy life more, too. In this practical guide to remaining optimistic in tough times, social media hit Dani DiPirro expands on content from her popular online platforms, exploring how to be more "positively present" in all aspects of life.

Corporate culture is ground zero for your organization. If left to chance, corporate culture will fall to the lowest common denominator or the loudest voice, resulting in inconsistency at best and volatility at worst. Scaling your company means scaling your culture first. You need a clear playbook with actionable steps to foster alignment and a results-driven team of passionate stakeholders. In Scaling Culture, Ron Lovett provides you with the key components you need to create a successful organization that lasts.

Is your business struggling? Equip yourself with proven financial strategies for growth and success. Fear not the daunting statistics: 20% of new businesses fold within two years, 45% within five, and a staggering 65% within a decade. However, 25% thrive beyond 15 years. What sets them apart? The answer often lies in mastering financial management, the hidden driver of long-term success. This book is your guide to joining that triumphant 25%, arming you with practical financial skills to propel your entrepreneurial journey from surviving to thriving.

How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.

Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a best-selling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered.

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

The 10 commandments of negotiation are time-tested fundamentals based on three traits most desired in negotiators by CEOs: personality, knowledge of human nature, and ability to organize information. If you can obey the 10 commandments, you will be successful more times than not in any negotiation.

According to Mark Mincolla, PhD, developing our superconscious mind and recognizing the divine source that exists within each of us is what generates miracles. A wholistic physician for more than three decades, Mark used his own techniques and learnings to cure himself of a life-threatening illness. In The Way of Miracles, he shares experiences, documented research, and exercises that he provides his patients and uses himself to raise consciousness in order to cultivate the ability to heal and create miracles that have a lasting effect.

Drawing on her extensive experience, Jamie proposes a new role for Agile projects: the Agile business analyst. She details 30 achievable ways that such a role will increase relevance, quality and overall business value, and provide business users with crucial support. This second edition has expanded to include new Agile methods that have emerged or gained prominence since the first edition.

Tanner Chidester built his multimillion-dollar online company from scratch with no budget, marketing plan, or business experience. Now, in Infinite Income, Tanner is showing you how you can build your own online empire by letting your ambition drive you and newfound knowledge guide you. From realtors and writers to personal trainers and consultants, all types of entrepreneurs will benefit from Tanner’s customizable approach to starting a business.

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

In Systems of Survival, Jane Jacobs identifies two distinct moral syndromes—one governing commerce, the other politics—and explores what happens when these two syndromes collide. She looks at business fraud and criminal enterprise, government’s overextended subsidies to agriculture, and transit police who abuse the system the are supposed to enforce, and asks us to consider instances in which snobbery is a virtue and industry a vice.

Why are gender equality initiatives not helping all women equally? Why does there continue to be a lack of Black women in senior management and leadership? How can the mindsets and strategies of companies whose approach is to focus on gender first, and only then to look at race, be changed to become more intersectional and inclusive? Closing the Gap serves to contextualize how companies unintentionally position Black women in situations where they cannot thrive or reach their full potential.

Belfast, 1980, is the apocalypse. Bombings, riots, army on the streets, low flying helicopters, and ever-present rain. The grinding Northern Irish civil war between Protestants and Catholics has been going for a decade now. Hated by both sides are the police.

This printing of Men and Rubber: The Story of Business by Harvey S. Firestone is part of the Farnam Street Timeless Classics Series, where we continue with our goal of "mastering the best of what other people have figured out".