Publishing Business

Benefits of listening to this book: Discover how to use AI ChatGPT to create engaging content, market products, and increase productivity.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

This book is for you if you want to do meaningful work that pays well. If you want to make a big career change without going back to school or taking a step down. If you’ve often wondered if there could be more out there for you. Spoiler alert: There is!

Here's the hard truth about leadership: It either forces you to get stronger or it slowly destroys your life. There is no in-between. Kevin Lawrence has discovered 17 habits that allow any leader to transcend the perils of success and keep achieving - habits that have already helped hundreds of CEOs and executives become stronger and more resilient.

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

Brian Smith's story as the founder of the world-renowned UGG Australia brand is a hero's journey and roadmap to success with stories of achievements, failures, lucky breaks, and near disasters. Brian's guiding principle: You can't give birth to adults. Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity. For those who have yet to set their dreams into action or those who are already on the rocky road to success, this book is a candid, colorful, outrageous, enlightening adventure in product development, world-wide brand recognition, and star-struck fame and fortune.

Pam Sowder needed to bring in extra money for her family but struggled to find a solution that would give her the flexibility that she needed to continue to be an active and present mother. Once she discovered the industry of direct sales, her life changed! No one thought she would succeed, including herself. But, she worked through her doubt and discomfort to create a multimillion-dollar business!

"The Magic of Getting What You Want" by David J. Schwartz is a seminal work in the genre of self-help and personal development, serving as a guide for listeners aspiring to transform their lives through the power of goal setting, positive thinking, and proactive behavior. In this book, Schwartz extends the foundational concepts introduced in his earlier work by offering practical advice, actionable strategies, and inspirational anecdotes to illustrate how individuals can overcome obstacles, harness the power of their ambitions, and achieve success in both their personal and professional lives.

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

Packed with interviews from best-selling authors, leading book editors from Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and more, Get Signed is the indispensable roadmap you need right now to get noticed and become a published author.

According to financial expert Dave Ramsey, “Few categories of our lives define us and grow us spiritually, emotionally, relationally, and as people. Our work is one of those defining areas. Sadly, a "j-o-b" is what most people settle for. But as Dan Miller so powerfully points out in 48 Days to the Work You Love, “a calling lights up your life”. As a leading vocational thinker, New York Times best-selling author Dan Miller helps listeners better understand and organize their God-given skills, personality traits, values, dreams, and passions.

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

If you have Lyme disease, you know firsthand the desperation that comes from being misdiagnosed, misunderstood, and misdirected. You need straight answers and real solutions, but all you get is the runaround. Riding high as a hard-driving entrepreneur in the solar industry, Taylor Nelson contracted Lyme disease in his mid-twenties. Spiraling down swiftly, he tried everything to feel like himself again, turning himself into a human guinea pig. Taylor shares his deeply personal story, what he tried, how it worked, and how to live a full life in the face of a devastating disease.

Your playbook for building a team that everyone wants to be on.We all want to lead a team with an inspiring culture - the team that every employee would love to join. When you lead this team, you attract the best talent, get top-producing results and grow individual contributors into future leaders.

Where do I start? What do I say? I don't want to sound like a salesman. How can I relax my prospects? When we are untrained, giving presentations can be difficult. We don't know the real questions in the minds of our prospects. We don't know what triggers a "yes" or "no" decision. Many times, we don't even know where to start.

In Be the One, author and speaker Justin Prince shares a roadmap, an instruction manual, that lays out simple but powerful steps you can take—today—to redesign your future and live an unforgettable life. Regardless of your roots, your background, your education, your experience, your resources, or your lack thereof.

WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

Working late at night, Lucas, a middle manager in a large organization, meets a custodian named Ted. The two strike up a friendship as Ted teaches Lucas three vital questions with the power to transform the disillusionment he is experiencing at work. Listeners follow Lucas as he learns how to shift from feeling like a victim to acting as a creator in his career. With the wise guidance of Ted and Kasey, a senior manager, Lucas applies the three vital questions and begins transforming his workplace relationships, with exciting results.

Metronomics unites top business thought leadership with over 20 years of proven practical experience. The outcome is a prescriptive, progressive growth system for every business. In this book, you’ll learn how to build a high-performing business team that achieves superior results with ease, speed, and confidence. You’ll learn the practical progression that ensures your team is fiercely connected to your strategic execution system.