Publishing Business

In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way.

Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.

In The Kingmaker, Kyle Ellis, the CEO of powerhouse PR firm Ellis International, is known in an elite circle of people as The Kingmaker. Unlike others in his field, Kyle has the ability to unlock the true potential within his clients while guiding them to the world's highest levels of power. After years of masterfully engineering careers to the height of success, Kyle suddenly finds that an alarming number of his "Kings," as they are known within his close network, are falling from power.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

The Total Classroom Management Makeover is a condensed shortcut to effective classroom management. Presented as simple do's and don'ts, the 18 lessons you'll learn have been boiled down to the bare essentials and narrated in the most accessible way possible. Together, they form an innovative approach to teaching and managing behavior that is specifically and uniquely designed to create within each student strong intrinsic desire to listen, learn, and behave.

Introducing the Five Guiding Principles of the Agile Coach Facilitation Stance, this book is your guide to moving your team forward, even when things get tough. You will learn to lead your team toward effective collaboration by inviting different points of view (even when it creates conflict), remaining unbiased in high-stakes meetings, understanding what the group needs, and navigating difficult interpersonal dynamics.

Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.

On a cold December night in 1991, a young boy with 17 cents in his pocket first set foot in the United States. Twenty years later that young man found himself the founder and CEO of a billion-dollar corporation. Daniel Milstein's harrowing story about how his mother, father and brother escaped the oppressive government of the USSR and immigrated to the United States and carved out a life for themselves has been described as the quintessential immigrant story of the era.

Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness—that is, a business with no more than four employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt shows listeners the steps toward their next entrepreneurial venture, including testing an idea’s market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling.

Composed in the 5th century BC, Sun Tzu's Art of War is the earliest-known treatise on military strategy, and is still hugely popular around the world for its perceptive tactical advice to commanders on how to win at war with minimal bloodshed. Aimed at all those who want to study the text in depth, this is the first step-by-step guide to the famous treatise, breaking down the 13 chapters of the original into 200 easily digested lessons, from 'do not press a desperate enemy' to 'control your troops through bond of loyalty' to "when you are weak, beware attack".

In From Source to Sold, respected industry connectors Radu Palamariu and Knut Alicke uncover fascinating answers to these important questions and many more through interviews with more than two dozen veteran supply chain leaders.

A Deluxe Personal Success Collection including three timeless classics, each introduced by scholar of esotericism, Mitch Horowitz.

Breeze through your nursing school and NCLEX testing exam and pass with ease. This book is set up so that you can take the test in the first section without answers and rationales. The second section includes the questions, answers, and rationales. Practicing multiple tests in nursing school is one of the keys to passing. Getting a handle on the types of test questions will help you gain the confidence and knowledge to pass the test easily.

F--k Content Marketing isn’t a book for content marketers. Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

Is your business struggling? Equip yourself with proven financial strategies for growth and success. Fear not the daunting statistics: 20% of new businesses fold within two years, 45% within five, and a staggering 65% within a decade. However, 25% thrive beyond 15 years. What sets them apart? The answer often lies in mastering financial management, the hidden driver of long-term success. This book is your guide to joining that triumphant 25%, arming you with practical financial skills to propel your entrepreneurial journey from surviving to thriving.

Tim Draper called this book the new bible for startup founders for a reason. It’s the A-Z recipe for creating a powerful pitch deck with all the right ingredients. Filled with tips and stories of what worked and what failed, peppered with insightful quotes from Silicon Valley Leaders.

This printing of Men and Rubber: The Story of Business by Harvey S. Firestone is part of the Farnam Street Timeless Classics Series, where we continue with our goal of "mastering the best of what other people have figured out".

"Your Hope Story: A Step-by-Step Guide to Help You Write and Publish Your First Book" is a comprehensive manual aimed at aspiring authors. It addresses common obstacles writers encounter as they consider telling their stories, and offers practical advice on overcoming these challenges.

Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters. It - and only it – enables you to sell almost anything to anyone (even if you’re selling a “commodity product” or in a competitive niche). It is all possible because of the the new theory “TOC”.