Publishing Business

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

In this book, I share with you the research that looks at the emotional, psychological, and physical impact a social media addiction has as well as how to take a step back from being connected. Remember, we have one life to live, and if we continue to live through our smart devices, it does not matter how many photos, videos, or tags we get because we won’t have lived it.

Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up - and they are skeptical. Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase.

Evolve: The Path to Trauma-Informed Leadership is an invitation to examine our relationship with work and our experienced trauma as humans, both personal and collective, to create a new paradigm. The events of the past few years, including COVID-19, Black Lives Matter, environmental instability, and economic uncertainty have led to profound societal shifts. We are rethinking our priorities and beliefs, and importantly, how we exist in relation to others. Radical change has occurred both at home and at work, which requires us to lead in new, more authentic, and vulnerable ways. More human ways.

The perfect prospect. The perfect presentation. And our prospect says, "No". What happened? Our prospect did not connect with or understand our presentation. Our presentation is clear to us, but our prospect understands the world differently. Yes, our prospect understands a different language. There are four different color personalities, and each of those personalities interprets our world differently. They have their own viewpoint and their own language. They make their decisions based upon their viewpoint, and the language we use to present to them has to match their personality.

The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today’s law firms. In The Client-Centered Law Firm, legal technology expert Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren’t opposing ideas. With this approach, they drive each other.

You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.

Our views of the world are shaped by the stories told by our self-selected communities. Whether seeking out groups that share our tastes, our faith, our heritage, or other interests, since the dawn of time we have taken comfort in defining ourselves through our social groups. But what happens when we only socialize with our chosen group, to the point that we lose the ability to connect to people who don't share our passions? What happens when our tribes merely confirm our world view, rather than expand it?

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

To elevate, leaders need to approach their development differently. They need Vertical Development. Now more than ever, leaders are faced with constant and dramatic change. They need to elevate their capacity to operate effectively amidst stress, pressure, uncertainty, and complexity.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

A Deluxe Personal Success Collection including three timeless classics, each introduced by scholar of esotericism, Mitch Horowitz.

Der Bestseller vom Business Storyteller Thomas Pyczak! Wir lieben Geschichten. Sie unterhalten, berühren, begeistern – und bleiben im Gedächtnis haften. Wer gut erzählen kann, der wirkt souverän, überzeugend und versteht es, Menschen mitzunehmen. Auch im Business geht es nicht ohne Storytelling – oft spielt es sogar eine entscheidende Rolle. Gute Geschichten helfen, Kunden zu gewinnen, Investoren zu überzeugen oder eine Beförderung zu bekommen. Thomas Pyczak glaubt, dass Storytelling eine Schlüsselfähigkeit für jeden ist, der erfolgreich sein möchte.

The Business of Expertise, David’s previous book, set the stage by suggesting a narrow focus and then capitalizing on the patterns that emerge from repeated application of your expertise. This book builds on that work by suggesting how to craft a consulting practice with those insights.

Learn everything you need to know about opening and running a bar or nightclub.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Chris Dreyer didn’t begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high school (this wasn’t part of the plan, either). When his Google query, “how to make money online,” directed him to digital marketing courses, Chris found his calling. Soon his own sites ranked number one for “double chin,” “stained concrete,” and “acai fruit.” The rest, as they say, is history.

Your playbook for building a team that everyone wants to be on.We all want to lead a team with an inspiring culture - the team that every employee would love to join. When you lead this team, you attract the best talent, get top-producing results and grow individual contributors into future leaders.

Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.

Do you want your business processes to be more efficient and deliver greater quality products? Do you often look at how your organization functions and wish things could be better? Lean Six Sigma is much more than just a one-off event that an organization can use to make more money. If you want to satisfy your customers, improve your business processes, increase your revenue, and minimize costs, then you need to learn about Lean Six Sigma.