Publishing Business

To achieve top rankings among thousands or even millions of pages for a given search query, your website must outperform the competition in nearly every aspect. But what does "better" mean from a search engine's perspective? In this audio book, you'll learn about all the essential areas of search engine optimization. To have a real chance of ranking high, your website must excel in each of these areas. Wherever useful, I will provide you with checklists and tools to help you audit your own website quickly and without technical expertise.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

In Lord of Publishing, his memoir of life and work (and tennis), Lord reveals that he is also a consummate storyteller. Witty and wise, he brings to life what was arguably the greatest era of book publishing, and gives a brilliant insider’s scoop on the key figures of the book business - as well as some of the most remarkable books and authors of our time.

As an heir to the Anheuser-Busch company and fortune, Billy Busch was raised on the real stories of how his family built one of America’s oldest and most iconic brands. Since the company was formed almost 150 years ago, the Busch family, their beer, the famous Clydesdales in their advertising, and even their style of business have become a symbol of the American dream—that not-so-outdated belief that hard work, grit, and a positive can-do attitude make anything possible. Family Reins tells the story of this legendary American family.

The Business of Expertise, David’s previous book, set the stage by suggesting a narrow focus and then capitalizing on the patterns that emerge from repeated application of your expertise. This book builds on that work by suggesting how to craft a consulting practice with those insights.

Life isn't always easy, unless of course you are an Instagram travel blogger who pretends it is. Once in a while, things happen, things you can't always control such as rain on your wedding day or needing to take a shit during a two-hour job interview, but what if there was a way to train your mind to not give a f--k? Why do we give a f--k? While there are numerous self-help books readily available, this book is written with the intent of empowering you so that you can start to take control of your life and stop worrying about so many f--ks. Is this book for you?

From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered.

Robert's Rules of Order was first established in 1863 as a way to better assist in bringing efficiency, legitimacy, fairness, uniformity, and competence to the way meetings ran among Army personnel. This book covers the topic of Robert's rules and how to understand and implement them yourself. Inside, you will learn of the different rules of order you must follow, as well as the definitions of many terms used within Robert's rules.

Der Bestseller vom Business Storyteller Thomas Pyczak! Wir lieben Geschichten. Sie unterhalten, berühren, begeistern – und bleiben im Gedächtnis haften. Wer gut erzählen kann, der wirkt souverän, überzeugend und versteht es, Menschen mitzunehmen. Auch im Business geht es nicht ohne Storytelling – oft spielt es sogar eine entscheidende Rolle. Gute Geschichten helfen, Kunden zu gewinnen, Investoren zu überzeugen oder eine Beförderung zu bekommen. Thomas Pyczak glaubt, dass Storytelling eine Schlüsselfähigkeit für jeden ist, der erfolgreich sein möchte.

Only 10 days before Abraham Lincoln took the oath of office in 1861, the Confederate States of America seceded from the Union, taking all Federal agencies, forts, and arenas within their territory. To make matters worse, Lincoln, who was elected by a minority of the popular vote, was thought of by his own advisors as nothing more than a gawky second-rate country lawyer with no leadership experience. What Lincoln did to become our most honored and revered president is history; now his wisdom and leadership philosophy can help you run your business.

“Os 7 Hábitos das Pessoas Altamente Eficazes” é um manual para todas as pessoas que desejam ser bem-sucedidas, seguir em frente e descobrir seu potencial. Covey revela um passo a passo para viver com justiça, integridade, trabalho e dignidade humana–princípios que nos proporcionam a segurança para nos adaptarmos à mudança, bem como sabedoria e força para tirar proveito das oportunidades criadas pela mudança.

In just a few minutes, our quick start instructions can help our new team members find the perfect prospects, close them, and avoid embarrassment and rejection. Our new team members have never done network marketing before. Let’s shorten their learning curve while helping them get results in the first 24 hours.

The Digital Sales Rep is a practical, step-by-step guide to prospecting and closing sales online. If you are in outside sales, inside sales, or managing a team of salespeople, you would want to listen to this audiobook. Selling in today’s world has changed. Salespeople need to be part-marketer, part-social media guru, part-digital expert, part-copywriter, part-graphic designer, and of course, part-salesperson. This audiobook will show how you can easily be amazing at all of those tactics.

You can't change the past, but you can change the future, and #NOW is where everything can be changed.... Do you ever feel stressed? Of course you do. One way we cope is to lower expectations, but we miss what may make us stronger. This audiobook offers valuable insights into an alternative. You can choose to nurture a Nowist mindset, and by seeking joy in the flow of life, you will discover your natural power to take action and keep moving forward.

This user-friendly audiobook is filled with guidelines to help you write performance objectives, reviews, appraisals, and other performance documentation. The audiobook's tips and tools help you find language that's clear, descriptive, objective, and acceptable in today's workplace. Examples, questions, and activities will help you learn on your own, with your team, or with others in your organization.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us - an approach in which authors are authentically engaging their audiences. But where do you start? Today's mega-success authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.