Publishing Business

Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

Timothy Sykes turned $12,000 of Bar Mitzvah gift money into $1.65 million by trading thousands of stocks from 1999 to 2002. He managed the number-one Short Bias Hedge Fund from 2003 to 2006, starred in the television documentary Wall Street Warriors, and appeared regularly on CNBC - all before the age of 26. It's been a wild ride.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

In today's fast-paced, competitive business environment, everyone needs to communicate clearly and use time productively. E-Mail: A Write It Well Guide is a user-friendly audiobook that is filled with guidelines, tips, and tools. Discover how to write professional email that gets results, makes better use of email time, and avoids problems that can be costly. The updated version includes a section on using instant messaging and handheld devices. Used by individuals, corporations, and trainers, this is a must-have for anyone who writes emails at work.

Mental health is on everyone’s minds these days. People are looking for a something to help but don’t know what to do. Pioneering a program to meet this need head on, the author found a way to reach students and give them the tools they need through a medium they already experience daily: music. This is a practical guide for using songwriting for personal fulfillment that backs up its assertions with research-based evidence from multiple fields of study: physics, psychology, anthropology, music therapy, evolutionary biology, and the wisdom of centuries of music makers.

To elevate, leaders need to approach their development differently. They need Vertical Development. Now more than ever, leaders are faced with constant and dramatic change. They need to elevate their capacity to operate effectively amidst stress, pressure, uncertainty, and complexity.

Written by world-renowned expert in transformation, best-selling author, and award-winning teacher, scholar, and global advisor Behnam Tabrizi, Going on Offense is a must-listen for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories.

Welcome to the 9th Stratum: Your guide to high performance. The 9th Stratum concept was developed over two decades through the study, testing, and application of techniques and practices observed in low to high performers and validated with real world results. This revealed the specific performance-based skills, behaviors, routines, and habits that are practiced daily by high-performers from all industries. Understanding and applying these skills is critical for those who have yet to establish consistent goal achievement—and the success that follows.

Learn how Jack Gray, a successful and ambitious entrepreneur with an MBA, hit rock bottom financially but turned it all around and gained more wealth than he ever dreamed,within just a few months! He now spends his time sharing the tools and strategies he created to live his financial dreams.

Talk to anyone about Diversity, Equity and Inclusion (DEI) and it sparks a whole range of emotions. Why? Because DEI, at its very core, is about values and beliefs, and it’s about change. So it is no surprise then, that despite putting in place a DEI strategy and multiple initiatives, so many organizations get stuck. Beyond Discomfort reveals a new model of inclusive leadership, which describes four belief systems and associated emotional responses to DEI.

People don't always communicate well. It's a fact of life. But you don't have to be a helpless witness or participant in a conversation that steadily unravels into misunderstandings, confusion, and even hostility. You can take charge - and you can make a difference! Breakthrough Communication provides easy-to-implement strategies for virtually any business situation, whether it's one-on-one or within a group.

The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?

The Cofounder’s Handbook brings business partnerships into the spotlight where they belong. Most people don’t realize how much their partnership affects the strength of their business. The right cofounder multiplies your success. But the wrong partner divides your attention and effort, hinders your business’s progress, and potentially destroys it from within.

This beginner's guide is the perfect way to kickstart your recruitment career. Whether you're a new starter, a director looking for the perfect training manual, or just somebody that wants to learn more about the recruitment process from start to finish - this book is right for you!

For years Edgar Cayce, the most documented psychic of all time, provided a small group of individuals with lessons in soul growth and personal transformation. This volume presents a new look at those major principles. From the first lesson on cooperation through others on ideals, patience, oneness and love, this book provides specific tools for personal and spiritual development.

Like all relationships, the ones we have at work are subject to stresses—maybe even fractures that can really take a toll on the workplace. Productivity is lost. Time is wasted. Tension mounts. Cooperation is reduced. And the workplace becomes toxic. What’s the solution? In Making Things Right at Work, Dr. Gary Chapman is joined by business consultants Dr. Jennifer Thomas and Dr. Paul White to offer the strategies you need to restore harmony at work. Don’t let broken relationships taint your work environment. Take the needed steps to make things right today.

Do you need to do a wedding speech but have no idea how to start or what to say? Are you nervous about standing up and speaking in public? The Wedding Speech Manual is your complete, practical, step-by-step guide to how to write and perform a personalized wedding speech: something which will be enjoyed and cherished by your loved ones, friends, and family.

Embark on a transformative journey into high-ticket remote sales with "High Ticket Remote Closing: The Playbook for Successful Sales." This dynamic guide breaks down the complexities of remote sales into actionable insights. Perfect for both newcomers and seasoned professionals, this sales book stands out by summarizing each chapter with concise bullet points, ensuring you grasp the core strategies quickly and effectively.