Publishing Business

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

You’ve strived to be your best in every step of your career. Now you’re starting a new leadership role, one with more responsibility in areas and organizations where your experience is limited. The template for success you’ve always relied on may no longer apply. In Changing Altitude, Dennis O’Neil and Greg Hiebert provide you with a framework for optimizing your impact and maximizing growth. Dennis and Greg show you how to identify values that underscore who you are as a leader, define what success means to your organization, and take your team into the future.

Make More Money by Making Your Employees Happy uncovers how successful companies make their employees happy beyond the paycheck - and reap the profits that automatically ensue from engaged employees - increased productivity, high employee morale, excellent retention, and decreased absenteeism. All this is revealed in the book with a wealth of real-world examples (Southwest Airlines, Alcoa, Costco, Starbucks) that will convince even the most skeptical listener that this approach can pay off big time.

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Hopper shares 50 lessons to help you overcome your mental blocks, find your work-life balance, and achieve the career of your dreams. No matter where you are on your freelance journey, the five sections on getting started, pitching, doing the work, caring for clients, and finding work-life balance have something for everyone. With short chapters and practical advice, What Gives You the Right to Freelance? is sure to help creative folks make more money and love their work.

What really drives workplace equity and inclusion - beyond strategies and systems? The truth is, all historically excluded persons who have broken through to greater levels of professional belonging and achievement have succeeded not by policy and systems change alone, but because of leaders who chose to remove barriers, open doors, and guide them toward their goals. The bottom line? Someone made a way for them. Using case studies, data, and candid storytelling, Tara Jaye Frank outlines how leaders with power and position can clear the path to workplace equity.

Simone Milasas tenía $187,000 de deuda cuando se dio cuenta que tenía que hacer un gran cambio. Con la ayuda de las herramientas que se presentan en este libro, ella estuvo totalmente fuera de la deuda en dos años. El punto de vista de Simone es que nadie tendría que tener un problema de dinero.

Learn a step-by-step process for how to become a professional speaker and earn paid speaking engagements. The author and narrator Dr. Kevin Snyder has keynoted speeches and training programs for over 1,000,000 people through 1,150+ audiences in all 50 states and numerous countries. In this audiobook, Kevin shares his blueprint for where to start in professional speaking and how to organize a successful business in speaking.

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

Do you want to know how to be happy, all the time, no matter what's going on around you? Sure you do. But before you can experience that, you must be able to answer 2 questions: What is happiness...really? How can you get from where you are now into that Experience? The Ultimate Key to Happiness will offer unusual answers to you.

If you are a business owner, or you are working with one, then this book is for you. The Succession Solution provides both an explanation of the importance of succession planning, as well as a practical, straight-forward, and proven system that can be used to continue your business to the next generation, whether your successor is a family member(s), an employee, or a third party.

Marc Guss’s advice is impeccable; he says the things no one else in show business will, things that those who want into the business need to know. He has a heck of a story to tell. It is powerful, outspoken talk from a widely recognized agent on how to master the industry using an entrepreneur’s specific skill set. Guss shares deeply personal experiences from the trenches, experiences he has shared with such eminent names as Lauren Bacall, Floyd Mayweather Jr., Christopher Reeve, Quentin Tarantino, Whoopi Goldberg, Dr. Phil, and others.

In Everywhere Present, popular blogger and podcaster Fr. Stephen Freeman makes a compelling case for becoming aware of God's living and active presence in every moment of our lives here and now. Learning to practice your Christian faith in a one-storey universe will change your life and make possible the living, intimate relationship with God you've always dreamed of.

Business Ground Rules offers entrepreneurs and intrapreneurs the opportunity to take their business to the highest levels! Two remarkable high achievers, Peter Thomas and Tony Jeary deliver the 100 secrets to creating your own wealth and success in order to live a richer life. This audiobook is an invaluable tool for anyone wanting to achieve radical success. It is not just about being rich - it's about living a richer life.

Making an impact is essential for leaders who want to create positive change and leave a legacy - a trendy thing to say, but a hard tenet to live by. LeaderImpact, a movement of professionals dedicated to inspiring one another in this quest, has worked with leaders, entrepreneurs, and CEOs for decades to facilitate life-changing results. Now, Braden Douglas discusses their philosophy for success in Becoming a Leader of Impact.

In Systems of Survival, Jane Jacobs identifies two distinct moral syndromes—one governing commerce, the other politics—and explores what happens when these two syndromes collide. She looks at business fraud and criminal enterprise, government’s overextended subsidies to agriculture, and transit police who abuse the system the are supposed to enforce, and asks us to consider instances in which snobbery is a virtue and industry a vice.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Whether you struggle with the Imposter Syndrome, negative head talk, stress and anxiety, or any other self-defeating emotions, beliefs, and/or behaviors that deprive you of a fuller, livelier, more fabulous life, this audiobook “Overcoming the Fear of Being Fabulous” can help you turn your life around! Providing 33 practical everyday Keys to leaving old habits behind, this book promises that you can indeed create a fuller, more successful life!

Do you want to make a living with your writing? Do you want to turn your words into multiple streams of income? I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated third edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself.

Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.