Publishing Business

In The Multi-Hyphen Life award-winning British author-podcaster Emma Gannon explains that it doesn't matter if you're a part-time PA with a blog, or an accountant who runs an online store in the evenings—whatever your ratio, whatever your mixture, we can all channel our own entrepreneurial spirit to live more fulfilled and financially healthy lives.

Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.

Mental health is on everyone’s minds these days. People are looking for a something to help but don’t know what to do. Pioneering a program to meet this need head on, the author found a way to reach students and give them the tools they need through a medium they already experience daily: music. This is a practical guide for using songwriting for personal fulfillment that backs up its assertions with research-based evidence from multiple fields of study: physics, psychology, anthropology, music therapy, evolutionary biology, and the wisdom of centuries of music makers.

Learn how Jack Gray, a successful and ambitious entrepreneur with an MBA, hit rock bottom financially but turned it all around and gained more wealth than he ever dreamed,within just a few months! He now spends his time sharing the tools and strategies he created to live his financial dreams.

When you care enough to champion others, the workplace becomes happily infectious and the organization benefits in more ways than one.

This book teaches you how to determine the valuableness of any item so that you can decide whether or not to buy it in order to sell it for hundreds or thousands of dollars each on websites like EBay and Amazon. This book teaches you how to quickly find more valuable stuff in higher quantities, while paying less than a dollar per item for everything you sell for a hundred dollars each online.

ITIL Lifecycle Essentials covers all of the vital material required for the entry-level ITIL Foundation Certificate, which gives candidates a comprehensive overview of the key elements, concepts, and terminology used in the ITIL service lifecycle.

With the meteoric rise of remote and freelance work, more people than ever are becoming location independent. Even doctors, teachers, and other people in more traditional occupations have to make tough choices about where they settle, because living in the right place can still make all the difference for your success and happiness. So if work won’t dictate where you live, how will you ever decide? If You Could Live Anywhere answers that question.

In the Confidence and Assertive Skills for Women guide, you're going to discover: How to become a confident, strong, and calm woman in today's chaotic world. Real-life case studies of ordinary women like you who transformed their lives and became powerful, assertive women. How to get rid of the debilitating impostor syndrome and gain the confidence you need to take on the world. Foolproof strategies to help you become an assertive woman and impose your will on the world without coming across as pushy or domineering.

Editing is an invisible art where the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. In What Editors Do, Peter Ginna gathers essays from 27 leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children's publishing, the contributors make the case for why editing remains a vital function to writers - and readers - everywhere.

Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up - and they are skeptical. Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase.

Bodo Schafer is a successful time management trainer. Through his time spent as a financial guru, Schafer has come up with a set of 30 laws that, when followed, can drastically improve the quality of one's life. The laws give you the tools used by this world's elite in order to gain control of your life and attain the confidence you need to move forward with all the gusto and purpose of a true winner.

Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it. We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything we thought we wanted isn't making us happier. It's bad for the planet. It's cluttering up our homes. It's making us feel 'stuffocated' and stressed - and it might even be killing us.

Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a best-selling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.

“Mind-set” is a word that is used quite frequently, however, many of those who use it are unaware that mind-sets are foundational to and dictate one’s success in life, work, and leadership. They are also unable to identify specific mind-sets that are necessary for success. Within Success Mindsets, Ryan takes listeners on a self-awakening journey to identify and unlock the four success mind-sets necessary to enhance success across their life, work, and leadership.

Ranked as one of the richest men in the world, Jeff Bezos is undoubtedly an expert in business and an extraordinary entrepreneur. Now, this biography is here to unveil how Bezos’ life and philosophy helped him build one of the web’s largest stores. From the early days of Amazon to its journey to becoming a massive business empire, Jeff Bezos: Biography of a Billionaire Business Titan delves into Jeff Bezos’ life, achievements, and legacy.

You see the giant footprints the moment you walk through the door. The conference room is a swirling mess of tension, heaviness, anxiety, and peanut shells. Something is very wrong with your team. Everybody knows it, but nobody is talking about it. It’s obvious there’s an elephant in the room. Is it an Avoidephant, feeding off the fears of retaliation and exclusion? Perhaps it’s a Blamephant—whom we love to feed because it makes us feel better about ourselves. In Don’t Feed the Elephants!, Sarah explores how you can address the true elephant in the room: avoidance.

In Leading Exponential Change, world-renowned consultant Erich R. Bühler shares the secrets that differentiate truly remarkable companies from those that fail to adapt to today’s constantly changing market conditions. During his years on the front lines, the author recognized that no two companies were the same - and that what worked in one enterprise might not work in another. He studied a wide range of organizations to determine the specific behaviors and mind-sets needed to embrace change.

An ordinary leader is someone who leads a small organization or team that is doing great things. They manage the majority of the world's workforce, but they don't lead large corporations or big government agencies. Ordinary leaders are rarely written about in books or quoted in magazines. They are, however, important. Maybe not globally, but in their own realm of influence, their leadership makes a difference.

Written by world-renowned expert in transformation, best-selling author, and award-winning teacher, scholar, and global advisor Behnam Tabrizi, Going on Offense is a must-listen for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories.