Publishing Business

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

"The Art of Money Getting" by P.T. Barnum is a classic guide that offers timeless wisdom on achieving financial success and personal wealth. Drawing from his extensive experience as a showman and businessman, Barnum shares practical advice and valuable principles that emphasize honesty, integrity, and hard work. Published in 1880, the book covers various aspects of business and personal conduct, providing insights into the importance of frugality, wise investment, and resource management.

You’re about to unearth a goldmine of helpful strategies and advice to help you become financially independent, gain more personal time, and live your life the way you want. How, you ask? The answer is simple: start your own freelancing business by leveraging the power of the internet.

This isn't your ordinary "book about writing books." It's real, no-BS advice from someone who's done it—and has learned from the dozens of successes and failures of himself and his clients—from self-help to memoir to business, and everything in between. It demystifies every single step of the book writing process, from ideation to validation to outlining to writing habits, publishing and marketing.

Do you want to feel and do better? The biggest problem you face is that most self-help, training, and coaching is outdated and ineffective in our challenging world. Why? It’s NOT rooted in cutting-edge science about how your brain ACTUALLY works and what ACTUALLY stops you from fulfilling your potential. The solution? Become a “Habit Mechanic.” Dr. Jon Finn will teach you how. This NEW, uniquely powerful approach draws on proven insights from cutting-edge neuroscience, behavioral science, psychology, and world champions.

We spend most of our waking lives at work - in occupations often chosen by our unthinking 16-year-old selves. And yet we rarely ask ourselves how we got there or what it might mean for us. Equally intrigued by work's pleasures and its pains, Alain de Botton heads into the office, the factory, the fishing fleet, and the logistics centre, ears and eyes open to the beauty, interest, and sheer strangeness of the modern workplace. Why do we do it? What makes it pleasurable? And why do we daily exhaust not only ourselves but also the planet?

At the turn of the last century, the Guggenheim family ran the most powerful mining conglomerate on earth. Decades later came the Guggenheim museum, which became the hub of the world’s most powerful art brand. In between, the Guggenheim name was uttered in every field from aviation to politics, from journalism to rocketry.

This is your go-to audiobook for everything sales recruiting. Dive in, learn, implement, and improve over time. This audiobook was written to empower you to accomplish every single one of your sales recruiting needs and goals.

Most of us are quite relaxed and confident when we're with our friends and family. We can tell a story or even tell a joke. But put us on a platform and we can feel very different. When we speak to an audience, we often put on a public mask; and use a different voice. Why can't we seem to be ourselves when we give a talk? In this audiobook, we will look at all aspects of spoken communication, from structure right through to delivery. We will learn how to have a conversation with our audience - to be ourselves - so that we connect with them every time we speak.

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.

This user-friendly audiobook is filled with guidelines to help you write performance objectives, reviews, appraisals, and other performance documentation. The audiobook's tips and tools help you find language that's clear, descriptive, objective, and acceptable in today's workplace. Examples, questions, and activities will help you learn on your own, with your team, or with others in your organization.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us - an approach in which authors are authentically engaging their audiences. But where do you start? Today's mega-success authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

In today's fast-paced, competitive business environment, everyone needs to communicate clearly and use time productively. E-Mail: A Write It Well Guide is a user-friendly audiobook that is filled with guidelines, tips, and tools. Discover how to write professional email that gets results, makes better use of email time, and avoids problems that can be costly. The updated version includes a section on using instant messaging and handheld devices. Used by individuals, corporations, and trainers, this is a must-have for anyone who writes emails at work.

What type of leadership is needed in a moment that demands adaptive change? Tod Bolsinger, author of Canoeing the Mountains, is uniquely positioned to explore the qualities of adaptive leadership in contexts ranging from churches to nonprofit organizations. He deftly examines both the external challenges we face and the internal resistance that holds us back. When reflection and relationships are combined into a life of deliberate practice, leaders become both stronger and more flexible.

No matter how good a candidate looks, how much research he/she has done, or how perfectly his/her qualifications match the job description, if you’re not prepared with great answers to the toughest interview questions, you won’t get the job. The good news for you is that it is possible to be prepared and ready for your next job interview. You can be the next to feel you nailed them after concluding your interview. What a rush!

In her powerful debut work Lean Out, acclaimed journalist Dawn Foster unpicks how the purportedly feminist message of Sandberg’s book neatly exempts patriarchy, capitalism, and business from any responsibility for changing the position of women in contemporary culture. It looks at the rise of a corporate “one percent feminism” and at how feminism has been defanged and depoliticized at a time when women have borne the brunt of the financial crash, and the gap between rich and poor is widening faster than ever.

This slim primer distills Sharma's decades of experience into 10 rules for identifying nations that are poised to take off or crash. A wake-up call to economists who failed to foresee every recent crisis, including the cataclysm of 2008, 10 Rules is full of pioneering insights on signs of political, economic, and social change. Sharma explains, for example, why autocrats are bad for the economy; robots are a blessing, not a curse; and consumer prices don’t tell you all you need to know about inflation.