Publishing Business

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

The fictional Admiral Janitorial Services has a problem: employees are leaving in droves, and they don't know what to do about it. Interpreting a series of employee surveys, the general manager comes up with a solution that walks the "thin line between genius and madness": hire a "dream manager", part life coach and part financial adviser, to help employees achieve their dreams.

Unlock entrepreneurial success with The Hustler’s MBA: The Business Blueprint of Success by Sean T. Long, MBA. This dynamic guide offers practical strategies and actionable insights from real-world experiences and academic knowledge, designed for both emerging and seasoned entrepreneurs. Whether you’re building a new venture or scaling an existing one, this book equips you with the tools to thrive.

Unfinished Business: Notes of a Chronic Re-Reader is Vivian Gornick’s celebration of passionate reading, of returning again and again to the books that have shaped her at crucial points in her life. In nine essays that traverse literary criticism, memoir, and biography, one of our most celebrated critics writes about the importance of reading - and re-reading - as life progresses. Guided by Gornick’s trademark verve and insight, Unfinished Business is a masterful appreciation of literature’s power to illuminate our lives from a peerless writer and thinker.

In Be the One, author and speaker Justin Prince shares a roadmap, an instruction manual, that lays out simple but powerful steps you can take—today—to redesign your future and live an unforgettable life. Regardless of your roots, your background, your education, your experience, your resources, or your lack thereof.

In Systems of Survival, Jane Jacobs identifies two distinct moral syndromes—one governing commerce, the other politics—and explores what happens when these two syndromes collide. She looks at business fraud and criminal enterprise, government’s overextended subsidies to agriculture, and transit police who abuse the system the are supposed to enforce, and asks us to consider instances in which snobbery is a virtue and industry a vice.

Best-selling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the establishment.

In this biography, Dave Werklund tells how he grew up on a farm, left school in Grade 9, and then built a multi-billion-dollar business in Alberta to clean up oil waste and pollution. As an environmentalist working in the oil business, he argues that Alberta has among the most stringent environmental standards anywhere in the oil world. Yet like everyone in the Alberta oil business, Werklund has faced disaster and had to find a way out.

Do you love gaming? Do you have ideas for games of your own and want to learn how to produce them professionally? Longtime game designer Justin Gary has the answers you seek. After 20 years in the gaming industry, creating such games as Solforge, Ascension, and the World of Warcraft Miniatures Game, Justin is now sharing all his secrets in Think Like a Game Designer. Best of all, Justin’s secrets are really simple, practical, and common sense steps you can take yourself.

7 étapes pour se lancer en rédaction web et commencer à gagner de l'argent ! Vous aimez lire et écrire ? Vous voulez arrondir vos fins de mois et créer un complément de revenu en toute sécurité, en parallèle de votre job ou à la place ? Saviez-vous que la rédaction web pouvait vous permettre de monétiser votre passion pour l'écriture ?

Levi and Travis have sold everything from gym memberships to retirement plans and enjoyed every aspect—except prospecting. In real estate, they saw that outdated tactics such as cold calling and paid advertising were ineffective and time consuming. YouTube gave them everything they needed: exposure, opportunity, and clients who would benefit most from their services. In Passive Prospecting, Levi and Travis lay out the principles of implementing a successful marketing strategy built around YouTube.

From mom-and-pop stores to Fortune 500 corporations, the family business as an institution is widespread and enduring, yet only 30 percent of family enterprises successfully transition to the next generation. In this accessible and deeply informed new book, family enterprise expert Emily Griffiths-Hamilton (author of Build Your Family Bank: A Winning Vision for Multigenerational Wealth) shares the secrets of successful multigenerational family enterprises.

Are you too nice? Do your communications have an impact with those around the office? Are you truly advocating for yourself? Being a woman in the workplace can be a tough thing to navigate and have you second-guessing yourself and the decisions you make. Dr. Lois Frankel guides you through how to be an effective communicator and how this can help you in your workplace. Whether you want to learn just the basics, how to advocate for yourself, or how to navigate sticky situations, this book will give you the tips and tricks needed to be a more impactful communicator at your job.

The risk in leading a business is the same as in piloting an airplane: namely, crashing and burning. But what if you had an operating system to keep your business airborne until you wanted to land it? How much time would that OS save you? How much money? Written and narrated by the creator of the Profitable Growth Operating System®, The 80/20 CEO: Take Command of Your Business in 100 Days is a detailed playbook for aspiring or accomplished senior-level executives who want to lead their organizations in profitable strategic growth and do so on demand, on track, on pace, and without surprises.

You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business. How? By learning how to effectively introduce your business into a social conversation with an easy, rejection-free sequence of just a few words. Prospects want what you have to offer, but they are afraid of someone selling them. However, prospects love to buy and join. So why not use socially acceptable word sequences that compel any prospect to literally beg you for a presentation?

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

If that’s the case, you are not alone, but it doesn’t have to be that way anymore. In Well-Oiled Operations™, Stacy walks you through what you need to know and implement in terms of strategy, leadership, and systems to enable you to turn your business into a well-oiled operation.

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.

Esto no es un libro de autoayuda. ¡Es una llamada de atención! No me puedes lastimar, el gran éxito autobiográfico de David Goggins, demostró cuánta capacidad sin explotar todos tenemos, pero fue apenas una introducción al poder de la mente.

The nine-time bestseller of the year that has transformed the lives of millions around the world. Over five million copies sold. In a small café at a location so remote it stands in the middle of the middle of nowhere, John—a man in a hurry—is at a crossroads. Intent only on refueling before moving along on his road trip, he finds sustenance of an entirely different kind. In addition to the specials of the day, the café menu lists three questions all diners are encouraged to consider: Why are you here? Do you fear death? Are you fulfilled?