Publishing Business

In The Fearless Mind, sports psychologist Dr. Craig Manning teaches you how to beat mediocrity and embrace greatness. Overcome your fears, expel anxiety, build confidence, and become a high-performing individual no matter what your field.

The nine-time bestseller of the year that has transformed the lives of millions around the world. Over five million copies sold. In a small café at a location so remote it stands in the middle of the middle of nowhere, John—a man in a hurry—is at a crossroads. Intent only on refueling before moving along on his road trip, he finds sustenance of an entirely different kind. In addition to the specials of the day, the café menu lists three questions all diners are encouraged to consider: Why are you here? Do you fear death? Are you fulfilled?

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

In Good Day!: The Paul Harvey Story, author Paul J. Batura follows the remarkable life of one of the founding fathers of the news media. Paul Harvey started his career during the Great Depression and narrated America's story day by day, through wars and peace, the threat of communism and the crumbling of old colonial powers, consumer booms and eventual busts.

To succeed in today's transforming business world, organizations need business intelligence capabilities to make smarter decisions faster than ever before. This updated second edition of Learn Power BI takes you on a journey of data exploration and discovery.

Erin Arvedlund, the financial reporter who questioned the amazing returns of Bernie Madoff's hedge funds way back in 2001, traces the life of the infamous swindler and addresses the tough questions surrounding the collapse of his Ponzi scheme.

In the world of entrepreneurship, hustling and grinding will earn you a badge of honor. In the Kingdom of God, it is an inferior substitute for working by the infinite power of God's grace. For the past five years, Christ-centered entrepreneurs have turned to this celebrated guide to grow in the Biblical truth of God’s empowering grace in business.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

This book helps you plan and write reports, proposals, procedures, and other professional documents. You'll review a range of techniques to communicate complex information clearly. You'll also review ways to use your writing to extend your analytical, problem-solving, teamwork, and leadership skills.

Are you ready to take your outbound sales game to the next level? Look no further than the Justin Michael Method 2.0. This advanced outbound system is your ticket to driving unparalleled growth in your sales pipeline.

Throughout your life, you’ve acquired skills and knowledge that other people want. Million Dollar Micro Business is your step-by-step guide to turning that learning into a highly profitable online course. From ideation to launch, award-winning entrepreneur/educator Tina Tower presents a practical and proven approach that has been used by countless people just like you to realise their dreams.

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.

Science has figured out a lot of interesting aspects of self-discipline and willpower, but most of this knowledge is buried deep inside long, boring scientific papers. If you'd like to benefit from these studies without actually reading them, this audiobook is for you. I've done the job for you and researched the most useful and viable scientific findings that will help you improve your self-discipline.

Ann Armbrecht describes her journeys to herb collection sites, farms, and factories in North America, Europe, and India to tell the stories of the people and places behind the bottles of herbal products on grocery store shelves. The Business of Botanicals is the first resource of its kind for listeners who wish to take the extra step in curating ethically sourced products.

Andrew Carnegie amassed wealth that inspired generations of entrepreneurs and industrialists. Starting with nothing in Scotland, he gradually built so much wealth that those at the top of the current Forbes list would still not be able to match him. This audiobook presents the life of one of the gentlest and kindest men in history and the way he made his money. His fortune was ultimately almost three times more than the richest men on the planet today.

We live in an era when misinformation and artificially created content are on the rise. This is breeding consumer distrust, causing traditional marketing and sales strategies to plummet in effectiveness. There is one proven way forward to ensure your business survival and create sustainable long-term growth in your profit and impact. You must optimize your books and business platform by becoming authentically self-expressed in sharing your cause. Only then will your ideal buyers be attracted to you and convert more naturally, allowing infinite impact and personal freedom to inevitably follow.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

In Developing Coaching Leaders, RCAF Major General Scott Clancy simplifies leadership strategy to bridge the people gap between your team and successful management, business, and organizational practices. Using tools, techniques, and personal insights from some of the best leaders in the world, you will master the leadership and coaching skills to bring out the best in your team, your company, and yourself.