Publishing Business

Embark on a transformative journey into high-ticket remote sales with "High Ticket Remote Closing: The Playbook for Successful Sales." This dynamic guide breaks down the complexities of remote sales into actionable insights. Perfect for both newcomers and seasoned professionals, this sales book stands out by summarizing each chapter with concise bullet points, ensuring you grasp the core strategies quickly and effectively.

The Cofounder’s Handbook brings business partnerships into the spotlight where they belong. Most people don’t realize how much their partnership affects the strength of their business. The right cofounder multiplies your success. But the wrong partner divides your attention and effort, hinders your business’s progress, and potentially destroys it from within.

The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today’s law firms. In The Client-Centered Law Firm, legal technology expert Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren’t opposing ideas. With this approach, they drive each other.

Our views of the world are shaped by the stories told by our self-selected communities. Whether seeking out groups that share our tastes, our faith, our heritage, or other interests, since the dawn of time we have taken comfort in defining ourselves through our social groups. But what happens when we only socialize with our chosen group, to the point that we lose the ability to connect to people who don't share our passions? What happens when our tribes merely confirm our world view, rather than expand it?

The big question about this book is...is this a smart investment? It is, if you are an ambitious entrepreneur or intrapreneur looking for a real way to grow your business, develop teams, and scale your personal wealth! Maybe you have been struggling in your business or start-up. You have dedicated years or even decades to your insurance or financial advising practice, with the only growth being your impatience. Now, you are ready to elevate your life's work past the one-on-one client work and into the leadership of huge organizations that can add a few zeros to your net worth fast!

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

To elevate, leaders need to approach their development differently. They need Vertical Development. Now more than ever, leaders are faced with constant and dramatic change. They need to elevate their capacity to operate effectively amidst stress, pressure, uncertainty, and complexity.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

Qui n'a jamais rêvé d'écrire un livre aérien pour buter pesamment contre l'obstacle ? Écrire un livre est certes un rêve fréquent, c'est aussi et surtout une compétence. Bruno Jarrosson qui a déroulé du câble sur le sujet en écrivant trente livres vous explique tout ce qu'il faut savoir pour coucher son rêve sur le papier. Par quoi commencer, comment continuer et finalement boucler son œuvre ? Après avoir suivi ce cours, vous saurez faire, tout simplement.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.

Inspired by that British (BBC) television program called The Great British Bake Off and love, more pet owners are making homemade treats for their furry companions. Fueled by the rapid spread of information on the internet, there is, what seems like, an unending array of pet recipes. It’s never been easier to treat Fido and King homemade artisan dog treats. And for those dog owners who haven’t yet jumped into baking for their pets but are more than willing to buy gourmet treats, some of the best options can be found at places often called pet bakeries.

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

Every business needs a highly skilled bookkeeper to look after the accounts. Luckily, you are a highly skilled bookkeeper. But one of the traps bookkeepers fall into is failing to see themselves as business owners.

Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.

How to Start a Landscaping Business is a classic struggle to victory story on how to overcome fear and self-doubt. This book is for someone stuck in a dead-end job and looking to venture out into their first small business.

Driving around the city in any metropolitan areas we all see trendy coffee shops everywhere and not all of them are Starbucks. Do you ever wonder why there are so many new boutique coffee shops popping up everywhere? Well, according to National Coffee Association, it is not a hoax, but the new trend. The coffee industry and the coffee shop business have boomed in recent years, especially with regards to specialty coffees. If you are thinking about opening a coffee house, here are the 13 steps that you will need to take....

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

Only 10 days before Abraham Lincoln took the oath of office in 1861, the Confederate States of America seceded from the Union, taking all Federal agencies, forts, and arenas within their territory. To make matters worse, Lincoln, who was elected by a minority of the popular vote, was thought of by his own advisors as nothing more than a gawky second-rate country lawyer with no leadership experience. What Lincoln did to become our most honored and revered president is history; now his wisdom and leadership philosophy can help you run your business.