Publishing Business

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems—from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?”

In a tradition that runs from R. M. Williamson’s Bits from an Old Bookshop in 1904 to Jen Campbell’s Weird Things Customers Say in Bookshops in 2012 (with George Orwell’s 1936 Bookshop Memories in between), here is the latest and perhaps most complete attempt to classify people who shop in bookstores. It does take all kinds. Employing something like Linnaean taxonomic groups, there’s the Expert (divided into subspecies from the Bore to the Helpful Person), the Young Family (ranging from the Exhausted to the Aspirational), and more.

Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

The faster the world moves, the more important it becomes to slow down and look within for what makes us truly happy. If you measure success by the quality of your life rather than just by material achievements, then the timeless wisdom of this book will speak directly to your heart and soul. For more than 50 years, this classic inspirational guide has helped hundreds of thousands of people to move through obstacles and invite all-round success fully into their lives.

Ronit Enos has been there and in Profit First for Salons, she walks you through exactly what she did to take control of her business — and her life — in this must-listen book for salon, spa, and barbershop owners. Enos teaches you the proven Profit First formula so you can master it to build profits, destroy debt, eliminate the work-overwork cycle, and become financially sound – no matter where you’re starting from.

Unleash Your Digital Empire: Become Your Own Boss & Achieve Financial Independence! Tired of complex online business guides and fleeting success? It's time for a change. One-Week Business Framework: Your step-by-step plan to launch in just 7 days.

Starting a business involves so much more than writing a business plan—but don’t let that put you off! The secret to making it work is to follow a clear blueprint that covers not just the basics, but allows you a comprehensive understanding of what building a successful business looks like… and you’ve just found it. Inside this detailed yet easy-to-follow manual, you’ll find everything you need to know to build a business primed for success.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Keller Williams' The Millionaire Real Estate Investor is your handbook to the tried and true financial wealth-building vehicle that rewards patience and perseverance and is available to all: real estate.

You'll learn about the myths about money and investing that hold people back and how to develop the mindset of a millionaire investor; how to develop sound criteria for identifying great real-estate investment opportunities; and more.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

This is a very different book: It is written for the dreamers of this world - the people who KNOW that something different is possible - but who have never had the tools before.... This is a Handbook for Generating Infinite Possibilities and Dynamic Change. For you. And the world. Ten years ago, Dr. Dain Heer started as a chiropractor in California, USA. Seemingly successful and happy, Dain Heer was on the verge of suicide when he came across Access Consciousness. With this modality, based on question and choice, Dr. Heer's life began to expand and grow with more ease and speed than even he could have imagined possible.

From an era when 'self-help' books had genuine depth, Dale Carnegie's How to Win Friends and Influence People has influenced the world. No book in the self-help category matters more than this one. Learning to relate to people in the ways Carnegie instructs will help you personally as well as professionally. This book is a classic because Carnegie teaches timeless truths in timeless ways. This is a condensation of the original book.

Unleashed and Anointed for Kingdom Business is a call to action for CEOs, entrepreneurs, and thought leaders who hunger to be used by God in the marketplace. Now is the time to say "YES" to the calling upon your life. In an era marred by turmoil and moral decay, this book invites leaders to rise above the status quo and ignite a divine revolution of Kingdom boldness and authority that creates transformational change in their homes, workplaces, and communities.

As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own. As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

At its heart, accountability is understanding that your actions do not always have the impact that you intend; it is ownership of your actions, working to repair problematic issues, and learning how to prevent patterns from forming or continuing in the future. How to Be Accountable will walk you through your own head to understand your own patterns and behaviors, untangle them, and live the kind of life you want.

From a third-generation farmer and successful entrepreneur, Redefining Rich is an entrepreneur’s guide to balancing work and family with the pleasures of the good life, with simple exercises and important lessons to serve everyone from the new sole proprietor to a seasoned CEO.