Publishing Business

Starting a Successful Airbnb Business for Beginners is a comprehensive guide, offering valuable insights and actionable steps based on my personal trials and errors. If you’re looking for guidance, my book will show you on how to make a profitable property, by showing you how to provide your guests with great experiences that will give you five-star reviews and a fully booked calendar.

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

When someone asks what you do, is your first response: “I’m a salesperson”? If you’re in the wedding and event industry, that’s not likely the case. Actually, if you’re in almost any service business that’s not going to be your answer. While I teach, train, and write about sales, it’s not my answer, either. If you’re like many wedding and event pros, you love providing your products and services to couples, companies, and customers more than you like the sales part.

Comment transformer votre état d'esprit et atteindre vos objectifs professionnels sans vous sentir dépassé, même si vous débutez.

Generative Artificial Intelligence Revealed is a comprehensive guide that educates business leaders on balancing short-term risks with long-term positioning to harness the power of generative AI, stay ahead of the competition, and effectively lead their organizations through change.

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.

Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation. Car Business 101 highlights irrational and counterproductive behavior that car dealers engage in on a daily basis. If you own or work in a car dealership it will be easy to recognize insanity that goes on in Sales, F&I, BDC, HR, and the Parts & Service departments.

A man finds himself on the top step of a stepladder; a woman removes the guard to her machine; a worker is not wearing her safety glasses in the plant. Why do these folks do these things? One tendency is to blame workers for safety errors and label their personal failings as the cause. Labeling does not solve the problems. These tendencies build dysfunctional management practices that create fear associated with your safety programs. I want to teach you a better way to analyze behaviors to understand why your employees were put in a position to take the risk in the first place.

F--k Content Marketing isn’t a book for content marketers. Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.

Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want. Your marketing only works when it is a true reflection of you and your values. Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.

In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate.

In The Crash of Flight 3804, Investigative Journalist Charlotte Dennett digs into her father’s counterintelligence work, which pitted him against America’s wartime allies - the British, the French, and the Russians - in a covert battle for geopolitical and economic influence in the Middle East. Through vivid storytelling, extensive research, and deep analysis of region-defining maps, she reveals how feverish competition among intelligence networks, military, and Big Oil interests have fueled indiscriminate attacks and targeted killings that continue to this day.

In From Source to Sold, respected industry connectors Radu Palamariu and Knut Alicke uncover fascinating answers to these important questions and many more through interviews with more than two dozen veteran supply chain leaders.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

Learn a step-by-step process for how to become a professional speaker and earn paid speaking engagements. The author and narrator Dr. Kevin Snyder has keynoted speeches and training programs for over 1,000,000 people through 1,150+ audiences in all 50 states and numerous countries. In this audiobook, Kevin shares his blueprint for where to start in professional speaking and how to organize a successful business in speaking.

You don't have to surrender your personality and drive to the robot overlords, but it's critical to leverage all of the tools available. David J.P. Fisher, best-selling author of Networking in the 21st Century, shows how the sales professionals that will survive and thrive in the new world, will learn to integrate technology into their existing relationships. Information has become a commodity, and there are new resources that separate the mediocre from the masters: influence and attention.

Bodo Schafer is a successful time management trainer. Through his time spent as a financial guru, Schafer has come up with a set of 30 laws that, when followed, can drastically improve the quality of one's life. The laws give you the tools used by this world's elite in order to gain control of your life and attain the confidence you need to move forward with all the gusto and purpose of a true winner.

This is not a story about failure, but it might as well be. When we don't define success in our own terms, finding our purpose, and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In this audiobook, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life.

This isn't your ordinary "book about writing books." It's real, no-BS advice from someone who's done it—and has learned from the dozens of successes and failures of himself and his clients—from self-help to memoir to business, and everything in between. It demystifies every single step of the book writing process, from ideation to validation to outlining to writing habits, publishing and marketing.