Publishing Business

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

J. P. Morgan is more than just the name on one of the largest banks in America. He was a man who altered the course of American finance and the chief financier for the strategic interests of the titans of the day, such as Carnegie and Rockefeller. He also financed new and ingenious technologies developed by Thomas Edison and was a visionary who saw the potential in Nikola Tesla. Hear all about him and find areas that you may have in common with this towering titan.

Dive into the fascinating world of Sahabah companions in business who broke barriers and set unprecedented examples of leadership and entrepreneurship. This book sheds light on the inspiring lives of these trailblazers, offering valuable lessons and insights for modern listeners.

An instant New York Times best seller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes listeners inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For 25 years Dan Lyons was a magazine writer at the top of his profession - until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him.

Since the 2014 release of the global sensation 6 Months to 6 Figures, Peter Voogd’s strategies have been featured in Forbes, Entrepreneur, Huffington Post, Business Insider, and more. Now, in 7 Rules to 7 Figures, Peter lays out the keys to a truly world-class life, one in which you can have your cake and eat it, too—wealth, family, and the freedom to enjoy it all without sacrificing your personal values.

Unraveling the mysteries of insurance markets, Liran Einav, Amy Finkelstein, and Ray Fisman explore such issues as why insurers want to know so much about us and whether we should let them obtain this information; why insurance entrepreneurs often fail (and some tricks that may help them succeed); and whether we’d be better off with government-mandated health insurance instead of letting businesses, customers, and markets decide who gets coverage and at what price.

One of the biggest myths in our society is that you can simply choose to be happy whenever you want, even in spite of challenging circumstances. Or, that happiness is a byproduct of making more money, falling in love, or being successful. But modern research says this is an illusion. Happiness is not sustained through achievements. Rather, it is the result of having strong "inner" muscles.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how!

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.

This updated and expanded edition considers the continuing dismal employment statistics for individuals with ASD. The authors take an in-depth look at entrepreneurship. Using real-life examples, they point out that many of the unique characteristics of individuals on the autism spectrum lend themselves well to entrepreneurial ventures. Employment figures and prospects have been updated, and new jobs have been added that are well suited for those on the spectrum.

You’ve strived to be your best in every step of your career. Now you’re starting a new leadership role, one with more responsibility in areas and organizations where your experience is limited. The template for success you’ve always relied on may no longer apply. In Changing Altitude, Dennis O’Neil and Greg Hiebert provide you with a framework for optimizing your impact and maximizing growth. Dennis and Greg show you how to identify values that underscore who you are as a leader, define what success means to your organization, and take your team into the future.

In this raw and poignant memoir filled with gorgeous insights, Leslie Reyes bares her highest highs and lowest lows on the long highway of humanity. And by applying the wisdom she gained in learning to ride a motorbike to her lifelong quest to conquer fear, she offers a guiding hand along the hills and valleys of an unpredictable life.

Nowadays, the concepts of corporate leadership and management are too vague. According to Simon Sinek, a British speaker and author, a true leader is one who always puts the interests of the group he or she leads first, rather than being obsessed with performance. Care for the human being is key for any group to thrive.

Like so many, Stephanie Woodward learned young that success in business required major sacrifice. She skipped vacations, worked weekends, and put dating on the back burner all to climb the corporate ladder. But after years of promotions, responsibilities, and garnering a respected industry-wide reputation, her body rebelled from exhaustion and unhappiness.

Your future as a well-paid professional within a service-based industry is in serious jeopardy. Whether it be real estate, mortgage, insurance, wealth management, or similar, it is time to pay attention to what is happening. Little by little, your customers are warming up to the easy, safe, convenient and non-committal benefits of your complete or partial replacement by ever-advancing technology offerings. I introduce to you a new, or alternative method, The Upstream Model, which allows you to leverage the pros of cold-market (scalability) with the pros of warm-market (relationships).

In this ground-breaking book, Clare Josa guides you through her proven, research-backed five-step strategy to set yourself free from Imposter Syndrome.

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

In Publish Your Purpose, Grace presents a step-by-step guide to writing and publishing your book. Encouraging and supportive, she takes you through the writing and publishing process, from big idea to book launch. Learn how to clarify your purpose and vision, set achievable goals, gain confidence, and create a productive writing routine. Based on her experience as an author and publisher, you'll uncover wisdom about the publishing industry, marketing strategies, and the pros and cons of different publishing options.