Publishing Business

TOUTES les techniques requises pour vous définir comme rédacteur professionnel sont condensées dans ces pages et, bientôt, vous pourriez les serrer entre vos mains. Est-ce qu’il suffit de le lire une fois pour encaisser des chiffres fous? NON, mais il deviendra votre Bible pour surpasser la concurrence jour après jour, en appliquant chaque suggestion dans les travaux que vous allez développer. Apprenez l’art de l’écriture persuasive et devenez l’un des professionnels les plus recherchés sur le marché!

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

This field guide is a flexible framework designed for B2B salespeople like you. Each chapter contains a secret and a challenge. Once understood, these secrets will give you insider knowledge to win more deals and influence critical stakeholders. And if you complete every challenge, you’ll be ready to crush your next negotiation.

With its winning mix of gripping narrative and easy-to-implement performance-raising tips, this book has become a best-selling classic. It’s garnered five-star reviews and wide-ranging endorsements - from Sebastian Coe and Dame Kelly Holmes to Lord Digby Jones.

Do motivation and "how-to's" really work? Almost never! Why? There is something missing. In his newest results-getting book, If How To's Were Enough We Would All Be Skinny, Rich & Happy, Brian Klemmer explores what is missing and the real reason why most people do not succeed. The secret is found in seven paradigms that will change the course of your life. They are the basis of Klemmer & Associates' hugely popular series of experiential leadership seminars.

This user-friendly audiobook is filled with guidelines to help you write performance objectives, reviews, appraisals, and other performance documentation. The audiobook's tips and tools help you find language that's clear, descriptive, objective, and acceptable in today's workplace. Examples, questions, and activities will help you learn on your own, with your team, or with others in your organization.

Are you ready for the adventure of a lifetime? Buckle up: Serial entrepreneur Brian Scudamore is your guide on the journey of entrepreneurship, taking you through inspiring stories, hilarious anecdotes, and just a few industry secrets so you can start your own startup—today.

In this book, I will outline the different levels of care that your agency might provide according to the need you see in your community. This could range from simple companion care services with light housekeeping and friendly faces, to more skilled nursing and palliative care. The fact is that you need not be personally professionally skilled to be an agency director. You can have a heart for starting the business, do the back-end work, and hire trained professionals to work for you. I’ll show you how!

Throughout your life, you’ve acquired skills and knowledge that other people want. Million Dollar Micro Business is your step-by-step guide to turning that learning into a highly profitable online course. From ideation to launch, award-winning entrepreneur/educator Tina Tower presents a practical and proven approach that has been used by countless people just like you to realise their dreams.

In any difficult relationship, whether professional, romantic, family, friendship, or some other type of relationship, there are two sides to the story. What if there was a way to rid any relationship from its dysfunction, even if you think you aren’t the cause of it? Seeing not just your role in the problem, but your ability to change the role of the other side of the equation is powerful. That’s the 50 75 100 solution. Learn how to be the source of the solution if you aren’t the source of the problem.

Unraveling the mysteries of insurance markets, Liran Einav, Amy Finkelstein, and Ray Fisman explore such issues as why insurers want to know so much about us and whether we should let them obtain this information; why insurance entrepreneurs often fail (and some tricks that may help them succeed); and whether we’d be better off with government-mandated health insurance instead of letting businesses, customers, and markets decide who gets coverage and at what price.

If you are a business owner, or you are working with one, then this book is for you. The Succession Solution provides both an explanation of the importance of succession planning, as well as a practical, straight-forward, and proven system that can be used to continue your business to the next generation, whether your successor is a family member(s), an employee, or a third party.

What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

In More Time to Think, Nancy Kline demonstrates that the quality of everything we do depends on the quality of the thinking we do first. The leaders, entrepreneurs and business people who understand this are at the top of their fields and inspire some of the most successful and innovative practices and businesses in the world. In this audiobook, Nancy Kline shares 10 effective ways to help people think innovatively, and with rigour.

The Talent War explores how US Special Operations Forces assess, select, and develop their world-class talent. You'll learn how to adopt a talent mindset, the single greatest weapon you can possess in the war for talent. When your organization reflects this mindset, you will hire, train, and develop the right people and put them in the best positions to make decisions that allow you to retake the advantage and win the war.

In Ally Leadership, Stephanie Chung, a groundbreaking aviation executive and the first African-American president in private aviation, addresses a critical challenge facing today’s leaders: leading a divergent, multi-generational workforce effectively.

In this revised and expanded third edition of The Ripple Effect: Maximizing the Power of Relationships for Your Life and Business, author Steve Harper offers even more tips and strategies for unlocking the amazing potential of your personal and professional networks. Provocative and practical, The Ripple Effect is filled with valuable strategies for both veteran and rookie connectors.

Embark on a transformative journey into high-ticket remote sales with "High Ticket Remote Closing: The Playbook for Successful Sales." This dynamic guide breaks down the complexities of remote sales into actionable insights. Perfect for both newcomers and seasoned professionals, this sales book stands out by summarizing each chapter with concise bullet points, ensuring you grasp the core strategies quickly and effectively.