Publishing Business

Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.

Are you trapped in a never-ending cycle of deadlines and demands, feeling disconnected from the job you once loved? Is your organization turning a blind eye to burnout despite your colleagues and team experiencing similar struggles? While workplace burnout is gaining recognition, executives remain slow to act, skeptical of the need for change. This innovative workbook offers more than just advice; it provides a practical path to recovery through over 30 straightforward exercises tailored to fit your personal pace and preferences.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

A man finds himself on the top step of a stepladder; a woman removes the guard to her machine; a worker is not wearing her safety glasses in the plant. Why do these folks do these things? One tendency is to blame workers for safety errors and label their personal failings as the cause. Labeling does not solve the problems. These tendencies build dysfunctional management practices that create fear associated with your safety programs. I want to teach you a better way to analyze behaviors to understand why your employees were put in a position to take the risk in the first place.

In Begin With WE, leadership expert Kyle McDowell examines the root causes of dysfunction in business, highlighting the plague of a “me-oriented” paradigm, and provides the remedy with his framework, The 10 WEs. These guiding principles are the cornerstone of Kyle’s leadership philosophy and establish the foundation required for a Culture of Excellence. Kyle’s inside-out approach cultivates courageous “WE-oriented” leaders who recognize the whole is greater than the sum of its parts.

This audiobook is about how we all have a state of perfect mental health and wisdom inside us that can only be covered up by our own thinking and how our use of our power of thought creates the "reality" we see, out of which we then think, feel, and act. Here are 10 simple but profound truths for living well, arising from three spiritual facts that once grasped or truly realized can transform one's life.

In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business: How to generate leads by providing creative services to people, rather than trying to manipulate them, How to turn your boring presentations relying on an outdated value proposition into engaging client consultations explaining the core services you actually provide. How to Be a Great Real Estate Agent will change the way you think about the industry, making you a better real estate agent - and a better person.

Kyle Chayka is one of our sharpest cultural observers. After spending years covering minimalist trends for leading publications, he now delves beneath this lifestyle’s glossy surface, seeking better ways to claim the time and space we crave. He shows that our longing for less goes back further than we realize. His search leads him to the philosophical and spiritual origins of minimalism and to the stories of artists such as Agnes Martin and Donald Judd; composers such as John Cage and Julius Eastman; architects and designers; visionaries and misfits.

Hopper shares 50 lessons to help you overcome your mental blocks, find your work-life balance, and achieve the career of your dreams. No matter where you are on your freelance journey, the five sections on getting started, pitching, doing the work, caring for clients, and finding work-life balance have something for everyone. With short chapters and practical advice, What Gives You the Right to Freelance? is sure to help creative folks make more money and love their work.

What really drives workplace equity and inclusion - beyond strategies and systems? The truth is, all historically excluded persons who have broken through to greater levels of professional belonging and achievement have succeeded not by policy and systems change alone, but because of leaders who chose to remove barriers, open doors, and guide them toward their goals. The bottom line? Someone made a way for them. Using case studies, data, and candid storytelling, Tara Jaye Frank outlines how leaders with power and position can clear the path to workplace equity.

Velocity 2.0 is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments.

On a cold and cozy December night in 2018, Jim Kaveney thinks he is dying. He is a husband, a father, a business owner, an athlete, and innovator. He is also an Afib patient facing massive cardiac trauma. In this breakout memoir, Jim Kaveney recounts his dance with death and the events of his life leading up to this fateful, health-defining moment and the shifts in business perspective and priorities that followed.

Tying our shoes, brushing our teeth, and driving the same route every day - all are habits. So why can't we create three automatic habits that effortlessly move us to network marketing success? Well, we can. Every new distributor needs habits. Every experienced leader needs habits. When our team has habits that build consistently, we can push our business into momentum.

Bruce Lee was a brand well before that became commonplace. Step into the Dragon’s mind and explore how he thought about business, life, and goals. The Bruce Lee Code focuses on the business strategies prevalent in Lee’s life and teachings that helped unlock his full potential. Bruce Lee’s attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company.

Learn everything you need to know about opening and running a bar or nightclub.

While Christian entrepreneurs start their days with prayer, the hustle and bustle of running their own businesses quickly takes focus away from their vital partnership with the almighty God. As a result, prayers for business are often broad, unfocused, and strictly tied to the entrepreneur’s vision of ideal results. The Prayer Powered Entrepreneur model walks entrepreneurs through 31 days of recognizing God as CEO.

Before you listen to the book, have an open mind - do not doubt yourself in advance. Remember, the very first thing you need in this field is confidence, then you need some expertise on the subject. But confidence is what can make or break you. Looking back at my own life, I never thought I could be a marketing consultant; I don't have the education nor do I have the skills for it. But he taught me it is not the education that makes you a great consultant.

In Being the Solution you'll learn about the Power Pause, a powerful transformational tool that changes your way of BEING relative to what you perceive to be a problem. The problem simply dissolves and disappears.

The ultimate cheat sheet to LLC success: Everything you need to know (minus the headaches). You've got the drive, the ambition, the killer business idea. But who has time to make sense of dense legal documents or navigate the ever-changing tax laws? But what if you had a shortcut? A clear, concise guide that gives you the exact steps to launch and grow your LLC, without the headaches and costly mistakes? That's where this book comes in— the blueprint that separates the dreamers from the doers, your personal roadmap to LLC mastery, written in plain English, not legalese.

When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen. This comprehensive guide to building a vending machine business primed for growth contains everything you need to build the foundations and watch your business soar to great heights.