Publishing Business

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Many real estate agents hit their stride only to realize that they became a slave to the business they worked so hard to build, but it doesn't have to be this way. You can run an extremely profitable real estate business that is still highly enjoyable—you just need to understand the structure, system, and sequence of building a rock-solid team.

As you become a conscious salesperson, people who never would have done business with you in the past will suddenly start doing business with you. As you implement Matthew's techniques, you'll amplify your money magnetism, and you'll start to experience synchronicity in the sales process. Sales will seem to happen automatically.

Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers. No worries: My book, Ultimate Guide to Building a Soap Making Business Empire can give you the knowledge and inspiration to start making and selling your own unique line of handmade soaps.

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.

The Bookshop in Wigtown, Scotland is a book lover’s paradise, with thousands of books across nearly a mile of shelves, a real log fire, and Captain, the portly bookshop cat. You’d think that after twenty years, owner Shaun Bythell would be used to his quirky customers by now. Don’t get him wrong, there are some good ones among the antiquarian porn-hunters, die-hard train book lovers, people who confuse bookshops for libraries, and the toddlers just looking for a nice cozy corner in which to wee. He’s sure there are some good ones. There must be.

Learn how Jack Gray, a successful and ambitious entrepreneur with an MBA, hit rock bottom financially but turned it all around and gained more wealth than he ever dreamed,within just a few months! He now spends his time sharing the tools and strategies he created to live his financial dreams.

Where do I start? What do I say? I don't want to sound like a salesman. How can I relax my prospects? When we are untrained, giving presentations can be difficult. We don't know the real questions in the minds of our prospects. We don't know what triggers a "yes" or "no" decision. Many times, we don't even know where to start.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

Want to be a better boss? Make the most of your talent? Great doesn’t have to be awful. Start with this guide to the innovative management style that built the Admiral Group into one of the world’s most successful and admired companies. Written by founder and former CEO Henry Engelhardt, Be a Better Boss is part memoir, part management philosophy, and part practical manual, providing valuable leadership lessons for aspiring managers and existing managers alike.

This step-by-step guide: Explains the principles of PRINCE2 in straightforward, manageable chunks, emphasizes how to apply PRINCE2 in practice, using real-life examples, was written by an experienced PRINCE2 practitioner and trainer, so you can be sure that the information is based upon approaches that work, gives clear explanations and practical illustrations in each section, explains how to effectively apply PRINCE2’s principles, themes and processes to your projects and other real-world scenarios, and much more.

7 étapes pour se lancer en rédaction web et commencer à gagner de l'argent ! Vous aimez lire et écrire ? Vous voulez arrondir vos fins de mois et créer un complément de revenu en toute sécurité, en parallèle de votre job ou à la place ? Saviez-vous que la rédaction web pouvait vous permettre de monétiser votre passion pour l'écriture ?

Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters. It - and only it – enables you to sell almost anything to anyone (even if you’re selling a “commodity product” or in a competitive niche). It is all possible because of the the new theory “TOC”.

The average adult makes more than 35,000 decisions in a day. Most are mundane, but there are a handful that separate businesses that boom or bust, careers that succeed or fail, relationships that make it or don’t, and lives of happiness or hopelessness. These most valuable decisions (MVDs) represent the gap between a green-light life and a red-light life.

Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness—that is, a business with no more than four employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt shows listeners the steps toward their next entrepreneurial venture, including testing an idea’s market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling.

Unless you’re consciously including people, you’re almost certainly unconsciously excluding people. Discover 99 decisions and 5 simple habits for creating more inclusive organisations, inside and out. Rather than top-down change initiatives involving huge teams, Catherine Garrod advocates for combining skill and will to guide people in their everyday thinking. Then developing reporting to create social accountability and track departmental progress.

Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity.

Timothy Sykes turned $12,000 of Bar Mitzvah gift money into $1.65 million by trading thousands of stocks from 1999 to 2002. He managed the number-one Short Bias Hedge Fund from 2003 to 2006, starred in the television documentary Wall Street Warriors, and appeared regularly on CNBC - all before the age of 26. It's been a wild ride.

The Purposeful Decision Maker presents Pádraig Ó Céidigh’s groundbreaking and holistic approach to decision-making in life and business. He explores both his own rich experience and the most up-to-date thinking in this area to arrive at a methodology for making great decisions consistently. The process begins with the concept of safe harbor: the people, places, and principles that are most important to you. Making great decisions is all about protecting that safe harbor and ensuring your actions are consistent with who you are at your core.