Publishing Business

The life story of Gary Gygax, godfather of all fantasy adventure games, has been told only in bits and pieces. Michael Witwer has crafted a dynamic, dramatized biography of Gygax from his childhood in Lake Geneva, Wisconsin, to his untimely death in 2008. Gygax’s magnum opus, Dungeons & Dragons, would explode in popularity throughout the 1970s and ’80s and irreversibly alter the world of gaming. Gygax’s involvement in the industry lasted long after his dramatic and involuntary departure, and his footprint can be seen in the role-playing genre he is largely responsible for creating.

In this revised and expanded third edition of The Ripple Effect: Maximizing the Power of Relationships for Your Life and Business, author Steve Harper offers even more tips and strategies for unlocking the amazing potential of your personal and professional networks. Provocative and practical, The Ripple Effect is filled with valuable strategies for both veteran and rookie connectors.

Are you interested in a career in Public Relations? Do you believe you have what it takes to repair and manage reputations? Is Public Relations something you need to do for yourself? If you answered yes to any of these questions, then this book is for you… 50 Things to Know About Public Relations by Sara Maya offers an insightful view into life in Public Relations … Most books on Public Relations tell you the textbook version of things.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Organizations that provide opportunities for employees to playfully connect, bond, and build friendships see improvements in retention, engagement, and innovation. Intentional play at work creates a culture that benefits all employees’ physical and mental health and the company’s bottom line. It Pays to Play is a rich resource filled with ideas for play at work—whether in person, hybrid, or remote—and illustrates how the ROI from play is multifaceted and exponential. Learn the ways play can be easily and affordably implemented regardless of your industry.

In Lord of Publishing, his memoir of life and work (and tennis), Lord reveals that he is also a consummate storyteller. Witty and wise, he brings to life what was arguably the greatest era of book publishing, and gives a brilliant insider’s scoop on the key figures of the book business - as well as some of the most remarkable books and authors of our time.

Been thinking about going into business for yourself but feel too scared to take the leap? Want to go from employee to entrepreneur? Well, you can. With the right mindset, strategies and skills you can transform your career, your life and your income.

Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside the organization, is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

Are you in the process of reinventing yourself or your organization? Innovation Starts with I will help you future-proof yourself through a transformative journey of self-discovery. In this awe-inspiring work that explores self-awareness as an integral prerequisite to an innovative mindset, Saleema Vellani, entrepreneur and innovation strategist, serves to re-envision innovation. As we navigate the current Reinvention Revolution, one thing has become crystal clear: Innovation isn’t just about technology—it’s about being human.

Listen to stories from the best-selling The Magic of Metaphor. Narrated by the author Nick Owen, the stories are linked by banter between the magician and the apprentice. This work is a collection of stories designed to engage, inspire, and transform the listener. Some of the stories motivate, some are spiritual, and some provide strategies for excellence. All set out to promote positive feelings, encouraging confidence, direction, and vision.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Is your company investment grade? That's the question every business owner, investor, and employee should ask before sinking any time, energy, or cash into an organization. In 17 Reasons Your Company Is Not Investment Grade & What to Do About It, Zane Tarence, investment banker and serial entrepreneur describes the 17 interrelated characteristics that make a company investment worthy. Tarence provides specific, actionable recommendations related to all 17 characteristics that owners of companies in any industry can implement immediately.

The perfect prospect. The perfect presentation. And our prospect says, "No". What happened? Our prospect did not connect with or understand our presentation. Our presentation is clear to us, but our prospect understands the world differently. Yes, our prospect understands a different language. There are four different color personalities, and each of those personalities interprets our world differently. They have their own viewpoint and their own language. They make their decisions based upon their viewpoint, and the language we use to present to them has to match their personality.

In Content-Based Networking, you’ll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you’ll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.