Publishing Business

Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?

The perfect prospect. The perfect presentation. And our prospect says, "No". What happened? Our prospect did not connect with or understand our presentation. Our presentation is clear to us, but our prospect understands the world differently. Yes, our prospect understands a different language. There are four different color personalities, and each of those personalities interprets our world differently. They have their own viewpoint and their own language. They make their decisions based upon their viewpoint, and the language we use to present to them has to match their personality.

I first got exposed to the idea of beekeeping back in 2005 by my next door neighbors. They were doing it right in their backyard, and according to them, they were making a decent side income from it. As our third child was on the way, I was trying to figure out a way to make some extra income, and yes, I dove right into this business without knowing anything about bees.

Everything you’ve been taught about leadership is backward, beginning with the costly mistake that causes you to sacrifice money, time, and human capital day after day. It’s not a calculation error or a problem with management style—it’s repeatedly choosing revenue and results over connection and team.

Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up - and they are skeptical. Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase.

This practical guide is designed for those that might not really understand the science behind the catering business and how it works and are looking to gain a complete understanding of this fun & potentially lucrative business.

When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....

With a global market expected to be worth over $146.6 billion in five years, think about the jaw-dropping stream of income you could generate. The concept of vending machines is relatively simple: low costs, 24/7 operation, and huge profits.

No one disputes that LinkedIn is the world’s biggest job market. So it’s about time that someone with the inside scoop explained how to make the most of it. Here, from two LinkedIn experts and former employees, is the definitive guide that demystifies the massive site and gives every listener—from the newly minted college graduate to the midlife career-changer—the most important strategies to win the modern job search game. Clear, lively, and decidedly practical, Linked shows how to burnish your personal brand so recruiters come to you.

Whether you're an operating business or a college or job applicant, decision-makers need to know about you...what you offer...why you're awesome. Traditional marketing no longer cuts it today. Fifty Shades of Marketing lays out specific ideas, step-by-step techniques, and beneficial resources to remove the chains holding you back from success in a digital age.

What is enough? Time enjoyed slowly. Choices made intentionally. Life lived gracefully. With minimalist and slow living writer Jessica Rose Williams as your guide, build a curated, simpler, more intuitive life founded on your personal values and desires. At 25, Jessica was diagnosed with cervical cancer. The shock compelled her to question her fast-paced, consumerist lifestyle, one designed around pleasing others. Enough is her heartfelt story of turning away from a life of regret, and it is also an invitation for you to begin your own transformation.

Unfortunately, far too many people don’t like where they work. Some organizations are unhealthy and full of disrespectful behavior. Other workplaces are simply uninspiring. For various reasons, countless people feel trapped, indifferent, or bored at work. The authors of this book believe that people should be able to like where they work. When employees like the places they work, it’s not only good for their mental health and well-being, it’s also good for their organizations - both financially and otherwise.

Your Path to Success series is broken down into the five crucial elements you need to possess to be able to navigate the rough waters of life. The first thing you need to understand is that success is serious business. It involves inspiration and foresight, discipline to act, the strength to pick yourself up, the belief in yourself, and the humility to ask. This series will teach you how to do all of those things and arm you with the right tools to succeed.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

The Cofounder’s Handbook brings business partnerships into the spotlight where they belong. Most people don’t realize how much their partnership affects the strength of their business. The right cofounder multiplies your success. But the wrong partner divides your attention and effort, hinders your business’s progress, and potentially destroys it from within.

The West is facing a happiness crisis. Today, less than a quarter of American adults rate themselves as very happy—a record low. False views of happiness abound, and the explosion in “happiness studies” has done little to dispel them. Why is true happiness so elusive, and why is it so hard to define?

When you care enough to champion others, the workplace becomes happily infectious and the organization benefits in more ways than one.

We live in times of enormous change which-depending on how you look at it - can be thrilling or daunting. From climate change to economic woes to the coronavirus pandemic, we have a lot on our plates - maybe more than we think we can handle. We need new strategies for working with our anxieties, and perhaps even a new perspective. After all, what if these are really wonderful opportunities?