Publishing Business

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

Since the 2014 release of the global sensation 6 Months to 6 Figures, Peter Voogd’s strategies have been featured in Forbes, Entrepreneur, Huffington Post, Business Insider, and more. Now, in 7 Rules to 7 Figures, Peter lays out the keys to a truly world-class life, one in which you can have your cake and eat it, too—wealth, family, and the freedom to enjoy it all without sacrificing your personal values.

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

"Work-life balance" isn't making anyone happy. The pandemic helped catalyze a cultural shift of workers redefining themselves beyond what they do for a living. Now, it's time for you to rethink your role as a leader in the nexus of work and life. In Work-Life Bloom: How to Nurture a Team That Flourishes, award-winning author Dan Pontefract contends that a thriving workplace isn't about employee engagement levels, nor is it predicated on your team members bringing their "best selves" to work. Instead, it requires you to support the people you manage so they can be their best in work and life.

Here's the hard truth about leadership: It either forces you to get stronger or it slowly destroys your life. There is no in-between. Kevin Lawrence has discovered 17 habits that allow any leader to transcend the perils of success and keep achieving - habits that have already helped hundreds of CEOs and executives become stronger and more resilient.

Tech Leadership is a detailed blueprint for career development in a dynamic industry. If you like empowering others, accomplishing big things, and gaining insights from today’s visionaries, then you’ll love Andrew Swerdlow’s seasoned wisdom and mentorship.

Nobody gets their real estate license to be mediocre—so what do you do if your business has stagnated? If 80 percent of sales go through the top 20 percent of real estate agents, making it into that top tier is what matters most in the competitive landscape of real estate sales. Once you beat your competition, you can run a thriving, fun, and lucrative business with more leads and clients than you know what to do with.

Do you want to be a better leader? Raise the threshold of your pain. Do you want your church to grow or your business to reach higher goals? Reluctance to face pain is your greatest limitation. There is no growth without change, no change without loss, and no loss without pain. Bottom line: if you're not hurting, you're not leading. But this book is not a theological treatise on pain. Rather in Leadership Pain, Samuel Chand - best-selling author recognized as "the leader's leader" - provides a concrete, practical understanding of the pain we experience.

Every year failed change costs billions of dollars. We are biologically wired to resist change: It's the key to our survival and the obstacle that often gets in the way of us fulfilling our potential. Wired to Resist provides a new understanding of our biology and why change fails, despite our best plans. Dr. Andreatta synthesizes the latest research into a new model for change that harnesses the power of neuroscience and shows you how to thrive and lead through all kinds of change.

The risk in leading a business is the same as in piloting an airplane: namely, crashing and burning. But what if you had an operating system to keep your business airborne until you wanted to land it? How much time would that OS save you? How much money? Written and narrated by the creator of the Profitable Growth Operating System®, The 80/20 CEO: Take Command of Your Business in 100 Days is a detailed playbook for aspiring or accomplished senior-level executives who want to lead their organizations in profitable strategic growth and do so on demand, on track, on pace, and without surprises.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

This audiobook is about how we all have a state of perfect mental health and wisdom inside us that can only be covered up by our own thinking and how our use of our power of thought creates the "reality" we see, out of which we then think, feel, and act. Here are 10 simple but profound truths for living well, arising from three spiritual facts that once grasped or truly realized can transform one's life.

Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn't happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this audiobook will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders, and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership.

The 10 commandments of negotiation are time-tested fundamentals based on three traits most desired in negotiators by CEOs: personality, knowledge of human nature, and ability to organize information. If you can obey the 10 commandments, you will be successful more times than not in any negotiation.

At the turn of the last century, the Guggenheim family ran the most powerful mining conglomerate on earth. Decades later came the Guggenheim museum, which became the hub of the world’s most powerful art brand. In between, the Guggenheim name was uttered in every field from aviation to politics, from journalism to rocketry.

Are you a new supervisor or an experienced manager assigned to a new team? Are you experiencing overwhelm or self-doubt? Are you uncertain of where to begin? By listening to From Supervisor to Super Leader, you will know how to build a high-performing team. Shanda K. Miller’s book will teach you the lessons she learned in her 20+ years of experience as a team leader. Lessons that will transform your work life.

In the world of entrepreneurship, hustling and grinding will earn you a badge of honor. In the Kingdom of God, it is an inferior substitute for working by the infinite power of God's grace. For the past five years, Christ-centered entrepreneurs have turned to this celebrated guide to grow in the Biblical truth of God’s empowering grace in business.

Do you want to know how to be happy, all the time, no matter what's going on around you? Sure you do. But before you can experience that, you must be able to answer 2 questions: What is happiness...really? How can you get from where you are now into that Experience? The Ultimate Key to Happiness will offer unusual answers to you.