Publishing Business

Event planning business start-up. Are your friends and family always looking for you to plan the perfect party? Are you detail-oriented? Do you thrive on knowing what’s going on and making it happen? Do you take pride in providing the best experience for your guests? You should become an event planner! You can start an event planning business from home with little startup funds. Yes, you really can! This audiobook shows you exactly how to do just that, step-by-step, even if you have little to no business experience.

Are you in the process of reinventing yourself or your organization? Innovation Starts with I will help you future-proof yourself through a transformative journey of self-discovery. In this awe-inspiring work that explores self-awareness as an integral prerequisite to an innovative mindset, Saleema Vellani, entrepreneur and innovation strategist, serves to re-envision innovation. As we navigate the current Reinvention Revolution, one thing has become crystal clear: Innovation isn’t just about technology—it’s about being human.

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

The perfect prospect. The perfect presentation. And our prospect says, "No". What happened? Our prospect did not connect with or understand our presentation. Our presentation is clear to us, but our prospect understands the world differently. Yes, our prospect understands a different language. There are four different color personalities, and each of those personalities interprets our world differently. They have their own viewpoint and their own language. They make their decisions based upon their viewpoint, and the language we use to present to them has to match their personality.

In Content-Based Networking, you’ll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you’ll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

In today's fast-paced, competitive business environment, everyone needs to communicate clearly and use time productively. E-Mail: A Write It Well Guide is a user-friendly audiobook that is filled with guidelines, tips, and tools. Discover how to write professional email that gets results, makes better use of email time, and avoids problems that can be costly. The updated version includes a section on using instant messaging and handheld devices. Used by individuals, corporations, and trainers, this is a must-have for anyone who writes emails at work.

The Bookshop in Wigtown, Scotland is a book lover’s paradise, with thousands of books across nearly a mile of shelves, a real log fire, and Captain, the portly bookshop cat. You’d think that after twenty years, owner Shaun Bythell would be used to his quirky customers by now. Don’t get him wrong, there are some good ones among the antiquarian porn-hunters, die-hard train book lovers, people who confuse bookshops for libraries, and the toddlers just looking for a nice cozy corner in which to wee. He’s sure there are some good ones. There must be.

From the editors and most popular writers of Reductress, the only satirical women’s magazine in publication, How to Stay Productive When the World is Ending is a collection of essays, how-tos, and “inspirational” phrases to help you laugh when staying both sane and productive in a commodified world feels impossible.

Whether it is time to finally kick into a higher gear or simply time to reactivate and re-engage, the unique concepts in You’ve Got This! act as an accelerator for personal and business growth. This fun, impactful program for creating a fulfilling life takes a deep dive into five foundational elements: becoming grateful, being a warrior, mastering resiliency, reinventing yourself, and learning to trust and let go.

Author Thom Shea shares the process and methods for success developed over his 30 years as a Navy SEAL and business consultant. Through engrossing, real-life accounts of heroism, personal struggle, and devastating loss, Three Simple Things builds upon the lessons from Thom's best-selling first book, Unbreakable: A Navy SEAL's Way of Life. This new release details the rules of the simple, nonnegotiable things any person brave enough can apply in every area of life.

In this revised and expanded third edition of The Ripple Effect: Maximizing the Power of Relationships for Your Life and Business, author Steve Harper offers even more tips and strategies for unlocking the amazing potential of your personal and professional networks. Provocative and practical, The Ripple Effect is filled with valuable strategies for both veteran and rookie connectors.

Only 10 days before Abraham Lincoln took the oath of office in 1861, the Confederate States of America seceded from the Union, taking all Federal agencies, forts, and arenas within their territory. To make matters worse, Lincoln, who was elected by a minority of the popular vote, was thought of by his own advisors as nothing more than a gawky second-rate country lawyer with no leadership experience. What Lincoln did to become our most honored and revered president is history; now his wisdom and leadership philosophy can help you run your business.

We have awesome facts, benefits, features, testimonials, videos, brochures, PowerPoint presentations, proof, and inspirational stories. But what happens? Our prospects decide if they want to do business with us or not before we get to our good stuff. Why can’t they wait? We can complain, or we can help them make up their minds quickly in our favor.