Publishing Business

Paul McGowan tells all (and then some) in this riotous tale of misbegotten success that’s 99 percent true in all the best ways. From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums - see how the CEO of a worldwide company took 50 years to become an overnight success.

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

Remote and hybrid workplaces are here to stay, and they pose formidable obstacles that complicate managing projects and launching new products. Against this backdrop arrives Project Management in the Hybrid Workplace. In his inimitable style, Simon adeptly fuses critical research and concepts from a slew of diverse and seemingly unrelated fields, including Agile software development, human resources, supply-chain management, organizational behavior, cognitive psychology, and labor economics. Brimming with case studies, insights, and practical advice, the book is a tour de force.

This step-by-step guide: Explains the principles of PRINCE2 in straightforward, manageable chunks, emphasizes how to apply PRINCE2 in practice, using real-life examples, was written by an experienced PRINCE2 practitioner and trainer, so you can be sure that the information is based upon approaches that work, gives clear explanations and practical illustrations in each section, explains how to effectively apply PRINCE2’s principles, themes and processes to your projects and other real-world scenarios, and much more.

This printing of Men and Rubber: The Story of Business by Harvey S. Firestone is part of the Farnam Street Timeless Classics Series, where we continue with our goal of "mastering the best of what other people have figured out".

Why do some always seem to win while others always seem to fail? And why do others win and then fail to maintain their spot at the top? Is it luck? Not to spoil the contents of this book, but no…it isn’t. To see consistent success in your own business, you're going to have to turn the magnifying glass on yourself. Because the fact is, nothing you do—no action you take, no strategic financial decision you make—matters if it doesn't bring you closer to the things you really want. So how do you ensure that you can ultimately reach (and fund) your priorities?

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.

Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.

Embrace financial independence and generate consistent income with this strategic guide for entrepreneurs and investors looking to level up. If you’ve already built a profitable business but you’re ready to free up your time without sacrificing growth, this book is for you. In Scaling Smart, Rich and Kathy Fettke distill more than twenty years of business strategy into the perfect guide for entrepreneurs ready to scale a successful enterprise.

The Bookshop in Wigtown, Scotland is a book lover’s paradise, with thousands of books across nearly a mile of shelves, a real log fire, and Captain, the portly bookshop cat. You’d think that after twenty years, owner Shaun Bythell would be used to his quirky customers by now. Don’t get him wrong, there are some good ones among the antiquarian porn-hunters, die-hard train book lovers, people who confuse bookshops for libraries, and the toddlers just looking for a nice cozy corner in which to wee. He’s sure there are some good ones. There must be.

Esto no es un libro de autoayuda. ¡Es una llamada de atención! No me puedes lastimar, el gran éxito autobiográfico de David Goggins, demostró cuánta capacidad sin explotar todos tenemos, pero fue apenas una introducción al poder de la mente.

Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

The Purposeful Decision Maker presents Pádraig Ó Céidigh’s groundbreaking and holistic approach to decision-making in life and business. He explores both his own rich experience and the most up-to-date thinking in this area to arrive at a methodology for making great decisions consistently. The process begins with the concept of safe harbor: the people, places, and principles that are most important to you. Making great decisions is all about protecting that safe harbor and ensuring your actions are consistent with who you are at your core.

Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn't happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this audiobook will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders, and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership.

One of the biggest myths in our society is that you can simply choose to be happy whenever you want, even in spite of challenging circumstances. Or, that happiness is a byproduct of making more money, falling in love, or being successful. But modern research says this is an illusion. Happiness is not sustained through achievements. Rather, it is the result of having strong "inner" muscles.

Introducing the Five Guiding Principles of the Agile Coach Facilitation Stance, this book is your guide to moving your team forward, even when things get tough. You will learn to lead your team toward effective collaboration by inviting different points of view (even when it creates conflict), remaining unbiased in high-stakes meetings, understanding what the group needs, and navigating difficult interpersonal dynamics.

Over 10 years of research lead to Alan Coulter writing the original book in 2014 which has now been updated with the latest methods for 2019. Cutting through the nonsense, this book offers a simple and easy-to-understand solution to beating procrastination and getting more done in life. No fancy gimmicks - just solid and actionable advice.

Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters. It - and only it – enables you to sell almost anything to anyone (even if you’re selling a “commodity product” or in a competitive niche). It is all possible because of the the new theory “TOC”.

The primary purpose of The Information Management Engine™ is to describe a system of interconnected, Key-Stone Trade-Practices designed to provide the Information Value-Delivery required to meet the Business-Ultimatum defined in this work.

This practical guide is designed for those that might not really understand the science behind the catering business and how it works and are looking to gain a complete understanding of this fun & potentially lucrative business.