Publishing Business

If you have tried everything imaginable but have never been able to use artificial intelligence to scale your business or enhance your projects, then this could be one of the most important audiobooks you have listened to in years. Practical Artificial Intelligence: An Enterprise Playbook is written to give you an in-depth view of Artificial Intelligence and how it can be used to make analytics more productive and efficient at workplaces.

What does an executive director actually do? And how can you lead your organization to a stronger place? Nonprofit expert Erik Hanberg wrote The Little Book of Nonprofit Leadership to speak directly to executive directors of small (and very small) nonprofits who are asking these questions. EDs, especially at small nonprofits, tend to be dropped into the deep end of the pool with the expectation that they know how to swim. The Little Book of Nonprofit Leadership will be a welcome rescue line.

A man finds himself on the top step of a stepladder; a woman removes the guard to her machine; a worker is not wearing her safety glasses in the plant. Why do these folks do these things? One tendency is to blame workers for safety errors and label their personal failings as the cause. Labeling does not solve the problems. These tendencies build dysfunctional management practices that create fear associated with your safety programs. I want to teach you a better way to analyze behaviors to understand why your employees were put in a position to take the risk in the first place.

In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business: How to generate leads by providing creative services to people, rather than trying to manipulate them, How to turn your boring presentations relying on an outdated value proposition into engaging client consultations explaining the core services you actually provide. How to Be a Great Real Estate Agent will change the way you think about the industry, making you a better real estate agent - and a better person.

Let’s start your restaurant legacy right now, right here! National chains and single independent restaurants all started with an individual and an idea. A concept. A dream. Small ideas can grow into big business. Who would have thought that a guy with a milkshake machine could start a hamburger empire? A pizza made in a garage would start today’s pizza wars? A guy with a pressure-cooker would start a fried chicken phenomena? Business ownership has always been part of the all-American dream. Restaurants are the largest entrepreneurial opportunity in America for starting the dream.

In the last 25 years, I have taken over many failing businesses, and each time I took it as a challenge to see if I could improve that business. I am happy to report that my success rate is around 85 percent. I take a time tested step-by-step marketing approach and make sure every step is followed and completed - some of which I have shared through my blog and podcast, but I have decided to summarize them all in this book, so they are easy to find under one roof, so to speak.

Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.

If you aren't a fan of the "fluff" that comes along with most books and would much rather skip to the nuggets of wisdom and actionable content in a very easily absorbed and understood way including key takeaways - then I believe this summary of The Seven Habits of Highly Effective People is for you.

Do you have a small business, but all the talk of tax returns and payrolls is weighing you down? Worried about an audit from the IRS? Look no further! Narrated with the beginner in mind, inside this detailed guide you’ll find everything you need to make perfect sense of the world of tax returns, deductions, and business finance.

As night settled on April 20, 2010, a series of explosions rocked Deepwater Horizon, the immense semisubmersible drilling platform leased by British Petroleum, located 40 miles off the Louisiana coast. Exhaustively researched and documented, Drowning in Oil is the first in-depth examination of how a lack of corporate responsibility and government oversight led to the biggest offshore oil spill in US history. It is an objective, definitive account of the energy industry and BP's pursuit of profit at any cost.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.

This beginner's guide is the perfect way to kickstart your recruitment career. Whether you're a new starter, a director looking for the perfect training manual, or just somebody that wants to learn more about the recruitment process from start to finish - this book is right for you!

Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.

Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation. Car Business 101 highlights irrational and counterproductive behavior that car dealers engage in on a daily basis. If you own or work in a car dealership it will be easy to recognize insanity that goes on in Sales, F&I, BDC, HR, and the Parts & Service departments.

This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation.

If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).

In The Kingmaker, Kyle Ellis, the CEO of powerhouse PR firm Ellis International, is known in an elite circle of people as The Kingmaker. Unlike others in his field, Kyle has the ability to unlock the true potential within his clients while guiding them to the world's highest levels of power. After years of masterfully engineering careers to the height of success, Kyle suddenly finds that an alarming number of his "Kings," as they are known within his close network, are falling from power.

In The Crash of Flight 3804, Investigative Journalist Charlotte Dennett digs into her father’s counterintelligence work, which pitted him against America’s wartime allies - the British, the French, and the Russians - in a covert battle for geopolitical and economic influence in the Middle East. Through vivid storytelling, extensive research, and deep analysis of region-defining maps, she reveals how feverish competition among intelligence networks, military, and Big Oil interests have fueled indiscriminate attacks and targeted killings that continue to this day.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.