Publishing Business

A man finds himself on the top step of a stepladder; a woman removes the guard to her machine; a worker is not wearing her safety glasses in the plant. Why do these folks do these things? One tendency is to blame workers for safety errors and label their personal failings as the cause. Labeling does not solve the problems. These tendencies build dysfunctional management practices that create fear associated with your safety programs. I want to teach you a better way to analyze behaviors to understand why your employees were put in a position to take the risk in the first place.

In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business: How to generate leads by providing creative services to people, rather than trying to manipulate them, How to turn your boring presentations relying on an outdated value proposition into engaging client consultations explaining the core services you actually provide. How to Be a Great Real Estate Agent will change the way you think about the industry, making you a better real estate agent - and a better person.

As night settled on April 20, 2010, a series of explosions rocked Deepwater Horizon, the immense semisubmersible drilling platform leased by British Petroleum, located 40 miles off the Louisiana coast. Exhaustively researched and documented, Drowning in Oil is the first in-depth examination of how a lack of corporate responsibility and government oversight led to the biggest offshore oil spill in US history. It is an objective, definitive account of the energy industry and BP's pursuit of profit at any cost.

Let’s start your restaurant legacy right now, right here! National chains and single independent restaurants all started with an individual and an idea. A concept. A dream. Small ideas can grow into big business. Who would have thought that a guy with a milkshake machine could start a hamburger empire? A pizza made in a garage would start today’s pizza wars? A guy with a pressure-cooker would start a fried chicken phenomena? Business ownership has always been part of the all-American dream. Restaurants are the largest entrepreneurial opportunity in America for starting the dream.

In the last 25 years, I have taken over many failing businesses, and each time I took it as a challenge to see if I could improve that business. I am happy to report that my success rate is around 85 percent. I take a time tested step-by-step marketing approach and make sure every step is followed and completed - some of which I have shared through my blog and podcast, but I have decided to summarize them all in this book, so they are easy to find under one roof, so to speak.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.

If you aren't a fan of the "fluff" that comes along with most books and would much rather skip to the nuggets of wisdom and actionable content in a very easily absorbed and understood way including key takeaways - then I believe this summary of The Seven Habits of Highly Effective People is for you.

Do you have a small business, but all the talk of tax returns and payrolls is weighing you down? Worried about an audit from the IRS? Look no further! Narrated with the beginner in mind, inside this detailed guide you’ll find everything you need to make perfect sense of the world of tax returns, deductions, and business finance.

Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.

Our views of the world are shaped by the stories told by our self-selected communities. Whether seeking out groups that share our tastes, our faith, our heritage, or other interests, since the dawn of time we have taken comfort in defining ourselves through our social groups. But what happens when we only socialize with our chosen group, to the point that we lose the ability to connect to people who don't share our passions? What happens when our tribes merely confirm our world view, rather than expand it?

Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation. Car Business 101 highlights irrational and counterproductive behavior that car dealers engage in on a daily basis. If you own or work in a car dealership it will be easy to recognize insanity that goes on in Sales, F&I, BDC, HR, and the Parts & Service departments.

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).

This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation.

In Acting Up, Janice shares the model she lives by and continues to represent: that of a leader who works for good, for growth and innovation, for her family values, and for the same ideals upon which she founded her company. Janice will help you discover the leader inside yourself and show you how to use your uniqueness to conquer the business world.

Is your business struggling? Equip yourself with proven financial strategies for growth and success. Fear not the daunting statistics: 20% of new businesses fold within two years, 45% within five, and a staggering 65% within a decade. However, 25% thrive beyond 15 years. What sets them apart? The answer often lies in mastering financial management, the hidden driver of long-term success. This book is your guide to joining that triumphant 25%, arming you with practical financial skills to propel your entrepreneurial journey from surviving to thriving.

In The Crash of Flight 3804, Investigative Journalist Charlotte Dennett digs into her father’s counterintelligence work, which pitted him against America’s wartime allies - the British, the French, and the Russians - in a covert battle for geopolitical and economic influence in the Middle East. Through vivid storytelling, extensive research, and deep analysis of region-defining maps, she reveals how feverish competition among intelligence networks, military, and Big Oil interests have fueled indiscriminate attacks and targeted killings that continue to this day.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

This printing of Men and Rubber: The Story of Business by Harvey S. Firestone is part of the Farnam Street Timeless Classics Series, where we continue with our goal of "mastering the best of what other people have figured out".