Publishing Business

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

Introducing Project Management Mastery—the ultimate guide to mastering project planning and scope management. This comprehensive book is perfect for project managers, team leaders, and anyone responsible for managing projects of any size, complexity, or industry.

The Cofounder’s Handbook brings business partnerships into the spotlight where they belong. Most people don’t realize how much their partnership affects the strength of their business. The right cofounder multiplies your success. But the wrong partner divides your attention and effort, hinders your business’s progress, and potentially destroys it from within.

Every business needs a highly skilled bookkeeper to look after the accounts. Luckily, you are a highly skilled bookkeeper. But one of the traps bookkeepers fall into is failing to see themselves as business owners.

¡Una guía esencial en un mundo de negocios competitivos! El Lean Startup es un nuevo enfoque que se está adoptando en todo el mundo y que está cambiando la forma de construir empresas y lanzar nuevos productos....

This comprehensive guide serves as your essential roadmap, meticulously crafted to demystify the complex landscape of freight brokerage, providing aspiring entrepreneurs with the foundational knowledge and practical insights needed to launch a successful venture. Gain a comprehensive understanding of the fundamentals of freight brokerage, from the role of a broker in the supply chain to key industry terminology.

Under the recent advice of social distancing and “stay safe, stay at home”, the advantage in today’s workforce lies with those people who are able to do real work from home. Because, let’s face it, this will not be the only instance in our lifetime where we will encounter the need to lock down and shelter in place. In my book, I show you over 100 ways you can have a successful career working from the comfort of your own home.

If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

As heir apparent to the first global media dynasty, Lachlan Murdoch has been waiting to run his father Rupert’s empire all his life. In this riveting first biography of a little-understood but hugely influential figure, acclaimed journalist Paddy Manning asks: Can the dutiful son hang onto the empire, or will the third generation of Murdoch moguls prove the last? Despite a life in the spotlight, Lachlan’s personality, politics, and business acumen remain obscure. Is he the ultra-conservative ideologue media reports maintain, or a free-thinking libertarian, as some friends suggest?

Procrastination stops and fear evaporates when we have the correct follow-up skills. No more dreading the telephone. Prospects will return our telephone calls. And now we can look forward to easy, bonded conversations with prospects who love us.

Where do I start? What do I say? I don't want to sound like a salesman. How can I relax my prospects? When we are untrained, giving presentations can be difficult. We don't know the real questions in the minds of our prospects. We don't know what triggers a "yes" or "no" decision. Many times, we don't even know where to start.

Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want. Your marketing only works when it is a true reflection of you and your values. Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.

This guide offers Small and Medium Size Businesses (SMB) strategies for improving business operations, increasing customer satisfaction, elevating employee involvement, and cultivating a positive organizational culture.

In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity.

Michelle has always had a problem with the word fearless. Facing your demons doesn't mean you're fearless; it means you fear them, but you do it anyway! So for 100 days, she faced 100 of her fears, and the message went viral. Written in Michelle's hilarious, honest voice and driven through storytelling, expert interviews, and practical tools, Hello, Fears conveys the lessons she learned from facing each fear and inspires listeners to make the right choice - the brave choice.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

In this revised and expanded third edition of The Ripple Effect: Maximizing the Power of Relationships for Your Life and Business, author Steve Harper offers even more tips and strategies for unlocking the amazing potential of your personal and professional networks. Provocative and practical, The Ripple Effect is filled with valuable strategies for both veteran and rookie connectors.

How can you have a rich and fulfilling life? The choices you make, not your income or financial assets, are the most powerful determining factor for your quality of life. Women have never had so many options. Yet we often experience a kind of paralysis, an unconscious willingness to follow societal dictates rather than become the CEOs of our own lives. When we mindlessly follow the dots, we smother our innate gifts and miss opportunities to fulfill our true potential.

Here's a brilliant parable for everyone who wants to lead a fuller, happier life. Millions of business people have already used the best-selling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping listeners deal with them simply and effectively. By applying the FISH! principles of Play, Make Their Day, Choose Your Attitude, and Be Present, FISH! For Life shows readers how to confront life's issues and to reach their full potential.