Publishing Business

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing.

Is your company investment grade? That's the question every business owner, investor, and employee should ask before sinking any time, energy, or cash into an organization. In 17 Reasons Your Company Is Not Investment Grade & What to Do About It, Zane Tarence, investment banker and serial entrepreneur describes the 17 interrelated characteristics that make a company investment worthy. Tarence provides specific, actionable recommendations related to all 17 characteristics that owners of companies in any industry can implement immediately.

Ready to propel your business into the AI revolution? Curious about how to harness the power of AI, even without technical know-how? Launch into a world of limitless opportunities with ChatGPT, the AI tool that's revolutionizing the landscape of business.

While Christian entrepreneurs start their days with prayer, the hustle and bustle of running their own businesses quickly takes focus away from their vital partnership with the almighty God. As a result, prayers for business are often broad, unfocused, and strictly tied to the entrepreneur’s vision of ideal results. The Prayer Powered Entrepreneur model walks entrepreneurs through 31 days of recognizing God as CEO.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Discover simple-to-use techniques to forge lasting and professional relationships in any corporate environment. Learn the art of Increasing Career Exposure and leveraging every interaction to propel your career forward. Whether you're struggling to communicate with your boss or looking to broaden your professional network, this book offers Effective Communication with Bosses and Building Professional Networks strategies that work.

The Funnel: 10 Secrets of Extraordinary Church Growth is an absolute deep dive into the world of advertising, branding, and digital marketing for Christian churches and ministries. Incredibly detailed and practical teaching on social media content, Google marketing, website strategies, paid ads, and branding. Written by an absolute industry best. This audiobook isn't a bunch of high-view talk, it is deeply practical. You can expect to finish this audiobook with the clear tools on how to reach more people for your ministry.

Are you in the process of reinventing yourself or your organization? Innovation Starts with I will help you future-proof yourself through a transformative journey of self-discovery. In this awe-inspiring work that explores self-awareness as an integral prerequisite to an innovative mindset, Saleema Vellani, entrepreneur and innovation strategist, serves to re-envision innovation. As we navigate the current Reinvention Revolution, one thing has become crystal clear: Innovation isn’t just about technology—it’s about being human.

From the New York Times best-selling author of Return of the King comes the story of LeBron James' incredible transformation from basketball star to sports and business mogul.

Entrepreneur, motivational leader, and internationally recognized public speaker Sterling Hawkins shows listeners how to get comfortable with discomfort to create breakthrough results in life and business using his #NoMatterWhat system for transformative change.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

Before Co-founder and CEO Sharon K. Gillenwater exited Boardroom Insiders for 25M dollars in 2022, she was a kid growing up in the turbulent '70s in sleepy Ocean Beach, California. A voracious reader and deep thinker often at odds with her working-class parents, she was determined to break from her surroundings—though she never thought her dreams would take her to the top of the tech food chain.

Chapters include, among others, “9 Non-threatening Leadership Strategies for Women,” "How to Ace Your Job Interview Without Over-acing It," and “Choose Your Own Adventure: Do You Want to Be Likable or Successful?” Each chapter also features an exercise with a set of "inaction items" designed to challenge women to be less challenging.

Whether you're a wholesaler looking to start selling to your customers online, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce a success for your business. It will take you through the four stages to success: Should you add eCommerce to your business, getting everyone and everything ready, making the website a reality, making B2B eCommerce a success: Site launch and ongoing marketing.

In Lord of Publishing, his memoir of life and work (and tennis), Lord reveals that he is also a consummate storyteller. Witty and wise, he brings to life what was arguably the greatest era of book publishing, and gives a brilliant insider’s scoop on the key figures of the book business - as well as some of the most remarkable books and authors of our time.

Been thinking about going into business for yourself but feel too scared to take the leap? Want to go from employee to entrepreneur? Well, you can. With the right mindset, strategies and skills you can transform your career, your life and your income.

Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside the organization, is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.