Radio Theory

From 1975 to 1979 Ronald Reagan gave more than 1,000 daily radio broadcasts, the great majority of which he wrote himself. These addresses transform our image of Reagan, and enhance and revise our understanding of the late 1970s - a time when Reagan held no political office, but was nonetheless mapping out a strategy to transform the economy, end the Cold War, and create a vision of America that would propel him to the presidency.

The Radio Right tells the story of the 1960s far right, who were frustrated by what they perceived to be liberal bias in the national media, particularly the media's sycophantic relationship with the John F. Kennedy administration. By the early 1960s, millions of Americans listened each week to conservative broadcasters, the most prominent of which were clergy or lay broadcasters from across the religious spectrum, including Carl McIntire, Billy James Hargis, and Clarence Manion.

Veteran White House reporter April Ryan thought she had seen everything in her two decades as a White House correspondent. And then came the Trump administration. In Under Fire, Ryan takes us inside the confusion and chaos of the Trump White House to understand how she and other reporters adjusted to the new normal. She takes us inside the policy debates, the revolving door of personnel appointments, and what it is like when she, as a reporter asking difficult questions, finds herself in the spotlight, becoming part of the story.

Radio hosts form a deep bond with their audience, which gives them enormous political power. Unlike elected representatives, however, they must entertain their audience or watch their ratings fall. Talk radio boosted the Republican agenda in the 1990s, but two decades later, escalation in the battle for the airwaves pushed hosts toward ever more conservative, outrageous, and hyperbolic content. Donald Trump borrowed conservative radio hosts' playbook and gave Republican base voters the kind of pugnacious candidate they had been demanding for decades.

Clergymen rarely make good politicians. There is perhaps no better example of this than Father Charles Coughlin, a Depression-era priest-turned-demagogue who was seen as an angel by some and a devil by others. The same man who cruelly castigated the Jews also spoke eloquently on the needs and rights of the most downtrodden in society. The same orator who said, "Roosevelt or ruin", later cried, "Roosevelt and ruin." In the 1930s, his effective use of the radio revolutionized mass communications, and millions of people listened to his every word.

This essay comes from the NPR series This I Believe, which features brief personal reflections from both famous and unknown Americans. The pieces that make up the series compel listeners to rethink not only what and how they have arrived at their beliefs, but also the extent to which they share them with others.