Real Estate Business

Markets shift and so can you. Sometimes you'll shift in response to a falling market and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and ultimately, your results. You can get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. Put your business into another gear - shift!

In The HyperLocal, HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets and choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market.

Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales.

The Business of Real Estate Photography provides the blueprints to start your own real estate photography business by providing a detailed guide on developing a business strategy and marketing plan, in addition to valuable information on the financial and legal aspects of the business. It assists you in gaining a thorough understanding of the market and includes many useful tips and lessons learned from the author’s own experiences that can save you time and money when establishing and growing your own business.

Nobody gets their real estate license to be mediocre—so what do you do if your business has stagnated? If 80 percent of sales go through the top 20 percent of real estate agents, making it into that top tier is what matters most in the competitive landscape of real estate sales. Once you beat your competition, you can run a thriving, fun, and lucrative business with more leads and clients than you know what to do with.

Are you tired of not having enough money to buy all the real estate you want? Are you hesitant to talk to investors because of the complexities of raising capital legally? Look no further. How to Raise Capital for Real Estate is a comprehensive guide designed to help you unlock your investment potential while avoiding legal and practical pitfalls that could damage your reputation and financial future, or worse yet, land you in legal trouble.

All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us can use every day.

Don’t trade your 40-hour workweek for an 80-hour-a-week side hustle. The promise of entrepreneurship is to create a lifestyle of freedom—but the pursuit often leads to a time-bankrupt life. If you’re an overworked employee who’s done with the 9-to-5, a serial entrepreneur who has yet to realize the American dream, or a burned-out side hustle owner who’s tired of the grind, this book was written for you.

Unleash your potential for business success in the real estate industry with the transformative affirmations audiobook, Millionaire Real Estate Agent: Success Affirmations for Business Intelligence. This powerful resource is designed to enhance your skills and mindset, empowering you to excel in every aspect of your real estate business.

Closing the Deal is a handy tip book for anyone looking to buy, rent or sell their place. With tips that others won't share with you, Al gives you advice and ideas to educate you on how to get things done effectively. For instance, baking cinnamon buns before you have an open house gives your property a very pleasant and homey feel. Home staging for cheap can get you more money for your property, and having bad credit, doesn't mean you can't get a mortgage!

Self-made billionaire Sam Zell consistently sees what others don't. From finding a market for overpriced Playboy magazines among his junior high classmates, to buying real estate on the cheap after a market crash, to investing in often unglamorous industries with long-term value, Zell acts boldly on supply and demand trends to grab the first-mover advantage. And he can find opportunity virtually anywhere - from an arcane piece of legislation to a desert meeting in Abu Dhabi.

In the streaming reality series Selling Sunset, Mary Fitzgerald Bonnet is the charismatic, calm, and level-headed agent who effortlessly lands multi-million-dollar homes while sidestepping the drama of a cutthroat business in one of the wealthiest and most glamorous places in the world. Often thought of as the “big sister” of her co-stars for her compassionate advice and uplifting attitude, Mary is admired for her unwavering kindness. But behind her sunny personality is a remarkable story of resilience, forged by a life filled with profound challenges.

Escaping the Housing Trap is the must-have resource for everyone with a stake in the future of housing in America-and that means everyone. Listeners will find discussions of housing as an investment and how the country's neighborhoods are being transformed by the introduction of large amounts of investment; explorations of housing as shelter, including discussions of zoning policy and NIMBYism; and a comprehensive overview of the Strong Towns approach to solving the American housing crisis.

The Art and Science of Real Estate Negotiation addresses a practice that is indispensable to real estate success: negotiation. Negotiation principles and fundamentals affect the results of real estate buyers, sellers, and investors. Listen to this book and become a powerful real estate investor who nets results and dollars. Plus, improve your everyday communications along the way.

In this engaging, witty, and inspirational memoir, Chrishell Stause shares her story of living an unconventional childhood in small-town Kentucky marked by periods of homelessness, family addiction struggles, and dreams of one day being on a daytime soap, all while managing the local Dairy Queen. Through resilience and grit, she overcame obstacles and pushed past every barrier in her path to become one of the most envied luxury realtors in Los Angeles and buzzworthy cast members in reality TV.

Star of the hit show Million Dollar Listing Los Angeles, Josh Flagg shares his secrets to mastering any negotiation in any industry and at any level.

The essential playbook to earning a lifetime of income through self storage. Over the past decade in AJ Osborne’s self storage investing career, he’s built a portfolio of over $100 million in self storage investments with no outside capital or management. In this step-by-step playbook, you will discover how to identify investment opportunities, allocate capital, and leverage management expertise to turn a mom and pop real estate asset into a thriving income-producing business. Master the principles of self storage investing by learning from someone who’s done it before.

Stefan’s philosophy is simple: find great deals, build a fantastic team, pay everybody, and create partnerships for life. In his audiobook, Money People Deal, Stefan reveals the secrets he used to build his multimillion-dollar portfolio by using none of his own money.

Be the Better Broker is a series of books that teaches the core principles of successful mortgage brokering. This volume focuses on the traits, habits, and skills to start forming before you enter the business. This is the top producer starter kit.

Whether you are a rookie or an established broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally.