Real Estate Farming

Learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice. Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities.

Experts agree that building and operating a real estate farm is the most direct path to success. Like a traditional farm, a real estate farm is a limited geographic area in which you plant seeds via marketing and leads, tend your crops by strengthening client relationships, and harvest the fruits of your labor through repeat business and referrals, resulting in market dominance. In this essential, step-by-step guide, real estate expert Meredith Fogle shows you how to select a farm area, create farm dominance, and even how to sell an established farm business.

Eighty-seven percent of real estate agents fail within their first five years in the industry. John McMonigle, founder of Agent Inc. - named the Top Real Estate Team five years in a row by The Wall Street Journal - has made history by selling properties totaling more than $7.5 billion. He’s written 40 Days of Farming to share with you how geographic farming, a proven system of generating lead productivity based on love and community stewardship, has been the key to his success and can unlock your full potential.