Real Research

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

In the past, buying a foreclosed home was a very challenging process. This was because of the limited supply of foreclosures. In many cases, it took several weeks, if not months, to find a good foreclosure. Next, you had to win the bidding war to buy it and finally you had to have a bank truck of money to repair the new home. Well, this changed with the foreclosure crisis. More recently, there is a large supply of great foreclosure opportunities.

Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.

This short audiobook condenses the habits and techniques - your tools - that work most of the time for most of the people who write at work and want to be happier in all parts of their lives: nothing more, nothing less. It is also a true and accurate reflection of my 40 years of writing for business and of teaching writing at two prestigious universities and many professional societies and companies.

This short book condenses the habits and techniques - your tools - that work most of the time for most of the people who write at work and want to be happier in all parts of their lives: nothing more, nothing less . It is also a true and accurate reflection of my 40 years of writing for business and of teaching writing at two prestigious universities and many professional societies and companies. You can trust that what I'm telling you will improve your abilities to communicate and think and make you more productive, promotable, and happy.