Real Research

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.

In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.

A Lie Too Big to Fail asserts the idea that a government can never investigate itself in a crime of this magnitude. Was the convicted Sirhan Sirhan a willing participant? Or was he a mind-controlled assassin? It has fallen to independent researchers like Pease to lay out the evidence in a clear and concise manner, allowing listeners to form their theories about this event. Pease places the history of this event in the context of the era and provides shocking overlaps between other high-profile murders and attempted murders of the time.

The traditional writing workshop was established with white male writers in mind; what we call craft is informed by their cultural values. In this bold and original examination of elements of writing - including plot, character, conflict, structure, and believability - and aspects of workshop - including the silenced writer and the imagined reader - Matthew Salesses asks questions to invigorate these familiar concepts. He upends Western notions of how a story must progress.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.

The Learning Rainforest is renowned educator Tom Sherrington's attempt to capture various different elements of our understanding and experience of teaching. It is a celebration of great teaching - the joy of it and the intellectual and personal rewards that teaching brings.

In this hysterical, astute book, HR industry expert Jim Dunn explores how humor can improve our professional environments and personal development by exploring questions like: How is humor a superpower for fostering collaborative environments? Are funny employees more effective? How can laughter turn crisis into connection and opportunity? How can instituting a culture of levity shape team dynamics and improve job satisfaction?

According to the US Census Bureau, more than 10 percent of all American grandparents are raising their grandkids, and the number is increasing. Included in this book are topics such as methods for improving grandparent-grandchild communication, ideas for how you can connect with your grandchild's school, the latest child development information, and more. Hodgson draws on her 21 years of caregiving experience, including seven years of raising her twin grandkids.

Anxiety, depression, and panic attacks are intense emotions and can make you feel powerless in multiple areas of your life. The good news is that nothing could be further from the truth - you are powerful and can break free from the detrimental effects. You just need a powerful treatment method proven to be even more effective than anxiety medication.

The goal of this book is simple: Help you write faster and at a higher quality. Let's face it, if you're in business for yourself - an author, speaker or trainer, coach, consultant, or entrepreneur, or if you realize the great need for large quantities of fantastic content fast - then you need to know how to speed write. It goes without saying that if you're a writer or publisher and you can already crank out content at a brisk clip, even a small increase in production can give you a slight edge.

Are you tired of "how to publish books" that are full of fluff and no real information? I was, too. I determined to jump in and learn for myself - and that's exactly what I did. I started with my first book, How to Work from Home and Make Money, and then quickly published three more. I was looking for the topic of my fifth book when it hit me - why not share what I've learned with the people who still haven't made the leap and published their own book?

Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.

This book is a scientific expedition to research and explore the enterprise-grade big data appliances with blended OLTP and OLAP capabilities. Enterprise database systems with the aid of big data analytics create an intelligent ecosystem by taming and wrangling the data coming from extreme-disparate sources of structured and unstructured channels with massive parallelization techniques to discover, visualize, predict, and action the patterns and trends of mashups of big data.

Why are Heavenly NDEs so different from each other and yet so alike? What are their most repetitive elements? And what can these actually tell us about God, Jesus, and Paradise? After personally interviewing over two dozen near-death experiencers from different parts of the world, the journalist and comparative religion researcher AJ Parr analyzes the most common elements he found in the cases of the following 15 survivors.

Carles Porta probablemente sea uno de nuestros mejores periodistas, pero sin duda se ha coronado, con sus libros, podcasts y series televisivas, como un magistral narrador de relatos reales. En este volumen, que recoge diez de los casos más impactantes de la crónica negra reciente, descubriremos su especialidad literaria: contarnos extraordinarias historias de crimen y trabajo policial mientras nos mantiene en vilo hasta la última línea.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

Thirty-six real authors give us an in depth look at their successes, their mistakes, and their careers as writers. There is nothing in the world as incredible as creating something, and getting to hear about other people enjoying it. You know that you’ve made a change in someone's life, even if it’s only in a small way. It’s one of the best feelings in the world.