Research Career

This book is for the startup with a millionaire mind, aiming to sell easily and effortlessly online. It's for the small business owner without an online presence or one not productive enough and anyone in search of online passive income and building an empire with a proven formula to sell their goods and services to the world.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Newspaperman tells the story of how an immigrant's shy son from Queens, New York, rose to the top of his industry, powered by little more than passion, brains, and hard work. Phillips began his career working as a copyboy for the New York Herald Tribune for 16 dollars a week... and ended it as publisher of The Wall Street Journal and CEO of its parent corporation, Dow Jones & Company. The life story of Warren Phillips is the story of the American newspaper business.

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Nancy Cooklin, coach in PNL, specializzata in tecniche di vendita, ritorna con una pubblicazione completamente dedicata alle donne...

Writing a book is hard! There are so many details to handle, and not everything can be done in order, one thing at a time. How can an author juggle so many things without having a crisis? By using Project Management for Writers. Project management is a process and set of skills, tools, and techniques used to accomplish even massive undertakings by every successful company, including NASA. Getting to the moon was a big project, wouldn’t you say?

Narrating Audible Books at Home: A Step-by-Step Guide by Rachel Edwards is a practical guide for authors who want to narrate and produce their own audiobooks. It provides a framework for creating Audible books from the comfort of home through a do-it-yourself approach. The book covers the entire process of audiobook creation, from making the initial decision to narrate your work, setting up accounts, preparing your studio space and equipment, techniques for quality narration, editing audio files, uploading to ACX, troubleshooting issues, calculating costs, and marketing the finished product.

Do you know how to market your book? Honorée has sold hundreds of thousands of books in ways most authors have never considered. She's coached authors to successful writing careers, and has co-authored and managed many books.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

The Review Cycle is a disruptive new consumer behavior model developed by social innovator, Matt R. Vance. This four-phase model illustrates the cyclical consumer decision-making process, informed by online reviews. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs.

Das grundlegende Ziel eines jeden Unternehmens ist es, den Wert des Betriebes für die Aktionäre zu steigern. Unabhängig davon, ob Sie eine große Resonanz auf eine Zeitungs- oder Zeitschriftenanzeige, einen Direktverkaufsbrief oder eine Internetseite erzielen wollen, müssen Sie sich über folgende grundlegende Tatsache im Klaren sein: "Was ist es, das Ihr Unternehmen ausmacht?" Ein wichtiges und häufig genutztes Instrument der Marketingkommunikation ist der Werbebrief. Er kann Ihren Kundenstamm aufbauen und Ihren Umsatz steigern.

When you’re trying to reach your target audience effectively, nothing beats a well-written business book. But it’s also tough to get right. Poorly written business books litter the virtual bookshelves. Your book needs to be so interesting the reader devours it and then wants the next one. As moreish as the next Netflix series.

In Making Millions, Going Broke, Gary Arblaster provides you with a firsthand look at the most basic characteristics he has witnessed working with people since 1994 who have retired well. He not only provides a behind the scenes look of the financially independent, he also provides you with thought-provoking questions for you to consider in your own financial situation.

Der Klassiker der Verhaltensökonomie vollständig aktualisiert. Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Hörbuch zu einem Klassiker geworden. Regierungen auf der ganzen Welt, Geschäftsleute, politische Entscheidungsträger, Wissenschaftler, engagierte Bürger, Verbraucher und Verhaltensökonomen haben sich davon inspirieren lassen. Dieses Hörbuch zeigt, wie wir eine durchdachte Entscheidungsarchitektur nutzen können, um bessere Entscheidungen für uns selbst, unsere Familien und unsere Gesellschaft zu treffen.

The most important document for any business is the business plan. It is the strategy for bringing your product or service to the market. So, your business plan outlines what you see as an opportunity and how you plan to take advantage of that opportunity. The best business plans are concise, clear, and easy to understand. If a business plan is too complicated, it will not be taken seriously. If it is too simple, it will not be helpful. This is a step-by-step guide on how to write a simple and successful business plan.

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors.

目次　001　はじめに　002　⾃⼰紹介　003　現在の仕事…

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

If you are like most entrepreneurs, the idea of finally writing your book is what scares you the most. But imagine what it will feel like to tell your family and friends that you are a published author.... Everything is laid out in step-by-step directions, so you can easily follow the process and have your own book written in seven days or less!

In Amazon Keywords for Books, Dale shows you how to use keywords to sell more books. It’s not difficult to increase the discoverability of your book. But you’ll need a deeper understanding of keywords if you want to sell more books.