Research Career
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Consumer Experiences and Emotion Management
- Auteur(s): Avinash Kapoor, Naresh Malhotra - editor
- Narrateur(s): Adam Lofbomm
- Durée: 4 h et 41 min
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Histoire
The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.
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Consumer Experiences and Emotion Management
- Narrateur(s): Adam Lofbomm
- Durée: 4 h et 41 min
- Date de publication: 2020-09-08
- Langue: Anglais
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The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures....
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Prix courant: 14,47$ ou 1 crédit
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Auteur(s): Clotaire Rapaille
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 29 min
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Great concepts
- Écrit par Robert Eberhard le 2024-09-19
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 29 min
- Date de publication: 2007-08-23
- Langue: Anglais
- Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....
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Prix courant: 27,82$ ou 1 crédit
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Positivity
- Groundbreaking Research Reveals How to Embrace the Hidden Strength of Positive Emotions, Overcome Negativity, and Thrive
- Auteur(s): Barbara Fredrickson
- Narrateur(s): Kimberly Farr
- Durée: 9 h et 6 min
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World renowned researcher Dr. Barbara Fredrickson gives you the lab-tested tools necessary to create a healthier, more vibrant, and flourishing life through a process she calls "the upward spiral." With Positivity, you'll learn to see new possibilities, bounce back from setbacks, connect with others, and become the best version of yourself.
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Phenomenal
- Écrit par Natalie Putic le 2021-04-21
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Positivity
- Groundbreaking Research Reveals How to Embrace the Hidden Strength of Positive Emotions, Overcome Negativity, and Thrive
- Narrateur(s): Kimberly Farr
- Durée: 9 h et 6 min
- Date de publication: 2009-01-27
- Langue: Anglais
- Dr. Barbara Fredrickson gives you the lab-tested tools necessary to create a healthier, more vibrant, and flourishing life through a process she calls "the upward spiral"....
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Prix courant: 20,40$ ou 1 crédit
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Writing Without Bullshit
- Boost Your Career by Saying What You Mean
- Auteur(s): Josh Bernoff
- Narrateur(s): Josh Bernoff
- Durée: 6 h et 27 min
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Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.
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Writing Without Bullshit
- Boost Your Career by Saying What You Mean
- Narrateur(s): Josh Bernoff
- Durée: 6 h et 27 min
- Date de publication: 2016-09-13
- Langue: Anglais
- Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens....
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Prix courant: 22,13$ ou 1 crédit
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Design for How People Think
- Using Brain Science to Build Better Products
- Auteur(s): John Whalen PhD
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 43 min
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 43 min
- Date de publication: 2021-05-18
- Langue: Anglais
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- Auteur(s): Steve Dennis
- Narrateur(s): Steve Dennis
- Durée: 9 h et 16 min
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Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- Narrateur(s): Steve Dennis
- Durée: 9 h et 16 min
- Date de publication: 2021-04-28
- Langue: Anglais
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Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
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If you own a business, read this book
- Écrit par Ashley le 2022-02-04
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
- Date de publication: 2021-09-21
- Langue: Anglais
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow....
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Prix courant: 25,63$ ou 1 crédit
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Reports, Proposals, and Procedures
- A Write It Well Guide
- Auteur(s): Natasha Terk
- Narrateur(s): Stina Nielsen
- Durée: 2 h et 36 min
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This book helps you plan and write reports, proposals, procedures, and other professional documents. You'll review a range of techniques to communicate complex information clearly. You'll also review ways to use your writing to extend your analytical, problem-solving, teamwork, and leadership skills.
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Reports, Proposals, and Procedures
- A Write It Well Guide
- Narrateur(s): Stina Nielsen
- Durée: 2 h et 36 min
- Date de publication: 2018-11-13
- Langue: Anglais
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This book helps you plan and write reports, proposals, procedures, and other professional documents. You'll review a range of techniques to communicate information clearly. You'll also review ways to use your writing to extend your analytical, problem-solving, teamwork, and leadership skills....
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Prix courant: 12,24$ ou 1 crédit
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More from Less
- How We Learned to Create More Without Using More
- Auteur(s): Andrew McAfee
- Narrateur(s): Andrew McAfee
- Durée: 7 h et 57 min
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A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.
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optimism and a different perspective
- Écrit par Utilisateur anonyme le 2022-04-11
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More from Less
- How We Learned to Create More Without Using More
- Narrateur(s): Andrew McAfee
- Durée: 7 h et 57 min
- Date de publication: 2019-10-08
- Langue: Anglais
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A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline....
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Prix courant: 19,53$ ou 1 crédit
Prix réduit: 19,53$ ou 1 crédit
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Art-Write: The Writing Guide for Visual Artists
- Auteur(s): Vicki Krohn Amorose
- Narrateur(s): Rebekah Nemethy
- Durée: 2 h et 30 min
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Art-Write:The Writing Guide for Visual Artists has a single intention: to teach artists how to write about their own artwork. This concise and current career resource is filled with achievable advice on how to write for art promotion and sales. The audiobook offers a step-by-step approach to create a professional artist statement, with thinking and writing exercises to ease the process and develop authentic and clear content.
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Great writing resource with an emphasis on art
- Écrit par Robert Gallant le 2022-05-23
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Art-Write: The Writing Guide for Visual Artists
- Narrateur(s): Rebekah Nemethy
- Durée: 2 h et 30 min
- Date de publication: 2018-10-24
- Langue: Anglais
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Art-Write:The Writing Guide for Visual Artists has a single intention: to teach artists how to write about their own artwork. This concise and current career resource is filled with achievable advice on how to write for art promotion and sales....
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Prix courant: 8,71$ ou 1 crédit
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Auteur(s): Mark Schaefer
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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So needed!
- Écrit par jdgem le 2023-01-17
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
- Date de publication: 2023-01-05
- Langue: Anglais
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....
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Prix courant: 25,00$ ou 1 crédit
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The Filter Bubble
- What the Internet Is Hiding from You
- Auteur(s): Eli Pariser
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 32 min
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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The Filter Bubble
- What the Internet Is Hiding from You
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 32 min
- Date de publication: 2011-05-12
- Langue: Anglais
- In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on....
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Prix courant: 32,41$ ou 1 crédit
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Auteur(s): Matt Johnson PhD, Prince Ghuman
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
- Date de publication: 2020-05-19
- Langue: Anglais
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
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Prix courant: 19,92$ ou 1 crédit
Prix réduit: 19,92$ ou 1 crédit
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Auteur(s): Susan Wilner Golden
- Narrateur(s): Petrea Burchard
- Durée: 5 h et 59 min
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Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Narrateur(s): Petrea Burchard
- Durée: 5 h et 59 min
- Date de publication: 2022-06-14
- Langue: Anglais
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Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age....
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Prix courant: 22,26$ ou 1 crédit
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- Auteur(s): Paul Hellman
- Narrateur(s): Paul Hellman
- Durée: 4 h et 37 min
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Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- Narrateur(s): Paul Hellman
- Durée: 4 h et 37 min
- Date de publication: 2017-04-11
- Langue: Anglais
- Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds....
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Prix courant: 21,00$ ou 1 crédit
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Product Research 101
- Find Winning Products to Sell on Amazon and Beyond
- Auteur(s): Renae Clark
- Narrateur(s): Michelle Murillo
- Durée: 1 h et 39 min
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Just getting started with product research and sourcing? Stuck trying to find ideas or find that "perfect" winning product? Want to find good selling products that others are ignoring? Interested in wholesale or private label products? If you answered yes, then this book is for you. This book is written for the new or struggling seller wanting to source wholesale or private label products.
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Garbage
- Écrit par Lucid-C le 2020-10-13
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Product Research 101
- Find Winning Products to Sell on Amazon and Beyond
- Narrateur(s): Michelle Murillo
- Durée: 1 h et 39 min
- Date de publication: 2016-10-26
- Langue: Anglais
- This book is written for the new or struggling seller wanting to source wholesale or private label products....
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Prix courant: 9,20$ ou 1 crédit
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Auteur(s): Jon Picoult
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.
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Great info but too much blah blah
- Écrit par Steve le 2022-12-12
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
- Date de publication: 2022-01-18
- Langue: Anglais
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....
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Prix courant: 22,26$ ou 1 crédit
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Persuasion: Influence People
- Specific Words, Phrases & Techniques to Unlock People's Brains
- Auteur(s): Robert Moore
- Narrateur(s): Todd Eflin
- Durée: 2 h et 13 min
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Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you, to have them comply with instructions and requests? Do you always use the same common words that everyone else is using? Are you paying any attention to the words that you choose? Imagine yourself flowing with powerful words: you just can't help it, it's almost automatic.
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Persuasion: Influence People
- Specific Words, Phrases & Techniques to Unlock People's Brains
- Narrateur(s): Todd Eflin
- Durée: 2 h et 13 min
- Date de publication: 2018-02-21
- Langue: Anglais
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Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you? Find out more....
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Prix courant: 8,71$ ou 1 crédit
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- Auteur(s): John de Graaf, David Wann, Thomas H. Naylor
- Narrateur(s): Joe Barrett
- Durée: 9 h et 5 min
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The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this audiobook can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.
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Excellent!
- Écrit par Carmela le 2023-04-19
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- Narrateur(s): Joe Barrett
- Durée: 9 h et 5 min
- Date de publication: 2014-11-11
- Langue: Anglais
- The new edition traces the role overconsumption played in the Great Recession....
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The Robert Collier Letter Book
- Auteur(s): Robert Collier
- Narrateur(s): John Edmondson
- Durée: 12 h et 12 min
- Version intégrale
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Au global
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Performance
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Histoire
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
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The Robert Collier Letter Book
- Narrateur(s): John Edmondson
- Durée: 12 h et 12 min
- Date de publication: 2015-11-25
- Langue: Anglais
- This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....
Échec de l'ajout au panier.
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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