Science Attention

Todo mundo já ouviu falar de Transtorno de Déficit de Atenção e Hiperatividade, mas o que muitos desconhecem é o lado valioso do TDAH: a criatividade, o entusiasmo e o espírito inovador. Inspirador e prático, este audiolivro descreve as principais características do TDAH e traça um plano para minimizar os traços negativos e permitir que os positivos floresçam em qualquer idade.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Medical treatment for ADHD fails much too often - not because of the drugs themselves, but how they are given. New ADHD Medication Rules - Brain Science & Common Sense shows that patients can react very differently to ADHD prescriptions, resulting in missed diagnoses, imbalanced treatment and over or under medication.

Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this "attention economy", we need to recognize the fundamental impacts of our new information environment on our lives in order to take back control.

In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures - from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention.

When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.

"Le poisson rouge tourne dans son bocal. Il semble redécouvrir le monde à chaque tour. Les ingénieurs de Google ont réussi à calculer la durée maximale de son attention : 8 secondes. Ces mêmes ingénieurs ont évalué la durée d'attention de la génération des millenials, celle qui a grandi avec les écrans connectés : 9 secondes. Nous sommes devenus des poissons rouges, enfermés dans le bocal de nos écrans, soumis au manège de nos alertes et de nos messages instantanés."

An ordinary Utah college student named Reggie Shaw fatally strikes two rocket scientists while texting and driving. Pulitzer Prize-winning New York Times reporter Matt Richtel follows Reggie from the moment of the tragedy, through the police investigation, the state's groundbreaking prosecution, and ultimately, Reggie's wrenching admission of responsibility. Richtel parallels Reggie's journey with leading-edge scientific findings regarding human attention and the impact of technology on our brains.

Yet familiar though the sea areas are by name, few people give much thought to where they are or what they contain. In Attention All Shipping, Charlie Connelly wittily explores the places behind the voice, those mysterious regions whose names seem often to bear no relation to conventional geography. Armchair travel will never be the same again.

One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life.

If you are a woman with attention-deficit/hyperactivity disorder (ADHD), you've probably known—all your life—that you're different. As girls, we learn which behaviors, thinking, learning, and working styles are preferred, accepted, tolerated, and frowned upon. These preferences are communicated in innumerable ways-from media and books to our first-grade classroom to conversations with our classmates and parents.

Without intending for it to happen or knowing how, when, or why it got started, many people now find that they live in a rush they never wanted. If you feel busier than you've ever been and wonder how this happened and how you can keep up the pace much longer, you are hardly alone.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

When Edward M. Hallowell was 11, a voice out of nowhere told him he should become a psychiatrist. A mental health professional of the time would have called this psychosis. But young Edward (Ned) took it in stride, despite not quite knowing what "psychiatrist" meant. With a psychotic father, an alcoholic mother, an abusive stepfather, and two so-called learning disabilities of his own, Ned was accustomed to unpredictable behaviour from those around him and to a mind he felt he couldn't always control.

As a special educator, college lecturer, and mother of six, Avigail Gimpel M.S. has treated hyperactivity in students and her own children for over 25 years. Now she’s here to explain the nitty-gritty behind the diagnosis so parents can be empowered through knowledge.

One of the most talented and creative authors working today, Neal Stephenson is renowned for his exceptional novels - works colossal in vision and mind-boggling in complexity. Exploring and blending a diversity of topics, including technology, economics, history, science, pop culture, and philosophy, his books are the products of a keen and adventurous intellect. Stephenson ponders a wealth of subjects, from movies and politics to David Foster Wallace and the Midwestern American College Town; and more.

In Distracted, journalist Maggie Jackson ponders our increasingly cyber-centric world and fears we're entering a dark age of interruption that will render us unable to think critically, work creatively or cultivate meaningful relationships.

Todo lo que no quieres pero necesitas saber sobre el poder, la economía, la sociedad y las telecomunicaciones en la era de la información.

The 2024 hurricane season has already garnered significant attention due to a combination of climatic factors, emerging weather patterns, and the potential socio-economic impact it might have. Analyzing the significance of this hurricane season involves delving into various aspects such as meteorological predictions, historical comparisons, the role of climate change, and the implications for affected regions.

Award-winning journalist and leading consumer advocate William J. McGee offers a shocking, essential exposé that reveals the real state of the "friendly skies". From outsourced call centers in India to the Alabama location where all lost baggage ends up, William J. McGee crisscrossed the country and traveled around the globe immersing himself deep into the world of commercial airlines. And what he found was shocking.