Science Attention

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.

Todo mundo já ouviu falar de Transtorno de Déficit de Atenção e Hiperatividade, mas o que muitos desconhecem é o lado valioso do TDAH: a criatividade, o entusiasmo e o espírito inovador. Inspirador e prático, este audiolivro descreve as principais características do TDAH e traça um plano para minimizar os traços negativos e permitir que os positivos floresçam em qualquer idade.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.