Science Business

We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green. In the name of comity, we embrace stupidity. We can make better decisions by embracing dissent. Dissent forces us to question the status quo, consider more information, and engage in creative decision-making.

It is well documented that our health-care system has grave problems, but how, in only a matter of decades, did things get this bad? Dr. Elisabeth Rosenthal doesn't just explain the symptoms; she diagnoses and treats the disease itself. Rosenthal spells out in clear and practical terms exactly how to decode medical doublespeak, avoid the pitfalls of the pharmaceuticals racket, and get the care you and your family deserve. She takes you inside the doctor-patient relationship, explaining step by step the workings of a profession sorely lacking transparency.

A stunning new approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one's working relationship with others, one's overall health, outlook on life, and so on. For example, why is it that 95% of all diet attempts fail? Why do New Year's Resolutions last no more than a few days? Why can't people with good intentions seem to make consistent and positive strides in the way they want to improve their careers, financial fitness, physical fitness, and so on?

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Matt Haig a traversé vents et tempêtes, dépression et anxiété. Ce "Livre du réconfort" est son canot de sauvetage, la somme des pensées, musiques, citations, films et anecdotes qui lui ont permis de rejoindre la terre ferme. En faisant appel aux destins inspirants d'autres hommes et femmes, à la science, à l'histoire et à la philosophie, il signe bien plus qu'un ouvrage antidote : il offre une célébration de la vie et de ses imprévus, invite à se rappeler qu'on est toujours plus grand que la douleur éprouvée.

The future may still be unpredictable, but nowadays, disasters are not. We live in a time of constant, consistent catastrophe, where things more often go wrong than they go right. So why do we still fumble when disaster hits? Why are we always one step behind? In The Devil Never Sleeps, Juliette Kayyem lays the groundwork for a new approach to dealing with disasters.

What did your boss mean in that email? Is your mechanic stretching the truth? Whether you’re engaged in a casual conversation or a high-stakes negotiation, it’s critical to understand the subtext of a situation. But with so much interaction happening on screens—via email, texts, or video chat—we are losing the ability to interpret expressions and cues. Furthermore, since many are now savvy about the meaning of body language, it’s become even harder to discern someone’s true thoughts or intentions.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Wallace Delois Wattles (1860-1911) was a New Thought author who researched the writings of Georg Wilhelm Friedrich Hegel and Ralph Waldo Emerson, and recommended the study of their books to those who wished to understand the monistic theory of the cosmos. Wattles’ "The Science of" Trilogy comprises books on attaining and maintaining good health, creating wealth and being the best that you can be.

This second revised and updated edition of the 1944 classic, narrated by the author James G. Skakoon, serves as a crucial compilation of “house rules”, or a professional code. It addresses three areas: what the beginner needs to learn at once; “laws” relating chiefly to engineering executives; and purely personal considerations for engineers. This new volume is a must for those entering the engineering field or those interested in improving their professional effectiveness.

In Volume 3, Dr. Peck explores the largely unknown world of possession and exorcism. He also describes the unique relationship between group evil and individual evil, demonstrating how one person can affect or be affected by the actions and attitudes of a group. Drawing on his experiences as a psychiatrist and his observations of vivid incidents of evil in today's society. Dr. Peck takes us further into the dark side of the human psyche.

Creativity defines the human experience. It sparks achievement and innovation in art, science, technology, business, sports, and virtually every activity. It has fueled human progress on a global level, but it equally is the source of profound personal satisfaction for individual creators. And yet the origins of creative inspiration and the methods by which great creators tap into it have long been a source of mystery, spoken of in esoteric terms, our rational understanding shrouded in complex jargon. Until now.

Lee Iacocca believes that leaders are made in times of crisis - such as today. In Where Have All the Leaders Gone? he offers his no-nonsense, straight-up assessments of the American politicians most likely to run for president in 2008. He also shares his lessons learned, and issues a call to action to summon Americans back to their roots in hard work, common sense, integrity, generosity, and optimism. Where have all the leaders gone? Lee Iacocca has the answer.

National leader Stacey Abrams has written the guide to harnessing the strengths of being an outsider and succeeding anyway. Leadership is hard. Convincing others - and yourself - that you are capable of taking charge and achieving more requires insight and courage. Lead from the Outside is the handbook for outsiders, written with an eye toward the challenges that hinder women, people of color, the working class, members of the LGBTQ community, and millennials ready to make change.

If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.

It may be taboo to say, but some groups in America do better than others. Mormons have recently risen to astonishing business success. Cubans in Miami climbed from poverty to prosperity in a generation. Nigerians earn doctorates at stunningly high rates. Indian and Chinese Americans have much higher incomes than other Americans; Jews may have the highest of all. Why do some groups rise? Drawing on groundbreaking original research and startling statistics, The Triple Package uncovers the secret to their success.

In this broad-scoped, inside-Ottawa memoir, Thomas d’Aquino, described by Peter C. Newman as “the most powerful influence on public policy formation in Canadian history,” offers personal insights on four decades of bold leadership at the apex of power.

Frank Figliuzzi was the "Keeper of the Code," appointed the FBI’s Chief Inspector by then-Director Robert Mueller. Charged with overseeing sensitive internal inquiries, shooting reviews, and performance audits, he ensured each employee met the Bureau's exacting standards of performance, integrity, and conduct. Now, drawing on his distinguished career, Figliuzzi reveals how the Bureau achieves its extraordinary standard of excellence—from the training of new recruits in "The FBI Way" to the Bureau's rigorous maintenance of its standards up and down the organization.

Use ChatGPT to revolutionize your small business and leave competitors in the dust. Does running your business sometimes feel like a never-ending uphill climb?But what if you had a secret weapon to not just get by but actually flourish in this challenging environment? The answer might be right at your fingertips—yes, we're talking about tech, but not just any tech. We mean ChatGPT, a specific kind of AI. We're looking at a major shift in business operations, from top-notch customer service to streamlined content creation, savvy social media campaigns, and insightful data analysis.