Science Business

Let’s face it: Recent years have been tough on optimists. Hopes that the Internet might bring people together have been crushed by the ills of social media. Is there a way back? As head of TED, Chris Anderson has had a ringside view of the world’s boldest thinkers sharing their most uplifting ideas. Inspired by them, he believes that it’s within our grasp to turn outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity. What if generosity could become infectious generosity?

What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create? With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.

Women define career success in a wide variety of ways. But whatever a woman's personal definition, if she is in a traditionally male-dominated career - virtually all high status, highly compensated fields - her career is at risk because of pervasive gender stereotypes. This highly practical book makes clear that women don't need to change who they are to succeed in their chosen careers, and they certainly don't need to act more like men.

For a dozen years as one of the world’s most admired CEOs, Indra Nooyi redefined what it means to be an exceptional leader. The first woman of color and immigrant to run a Fortune 50 company - and one of the foremost strategic thinkers of our time - she transformed PepsiCo with a unique vision, a vigorous pursuit of excellence, and a deep sense of purpose. Now, in a rich memoir brimming with grace, grit, and good humor, My Life in Full offers a firsthand view of Nooyi’s legendary career and the sacrifices it so often demanded.

In When McKinsey Comes to Town, two prizewinning investigative journalists have written a portrait of the company sharply at odds with its public image. Bogdanich and Forsythe have penetrated the veil of secrecy surrounding McKinsey by conducting hundreds of interviews, obtaining tens of thousands of revelatory documents, and following rule #1 of investigative reporting: Follow the money. When McKinsey Comes to Town is a a devastating portrait of a firm whose work has often made the world more unequal, more corrupt, and more dangerous.

Throughout history, a powerful force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world's most powerful boardrooms to your local bar. It is human stupidity. Carlo M. Cipolla, noted professor of economic history at the UC Berkeley, created this vitally important book in order to detect and neutralize its threat.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Peabody and Emmy Award–winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class.

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Based on news reports, you might think there's a major cybersecurity threat every four to five months. In reality, there's a cybersecurity attack happening every minute of every day. In Cyber Crisis, Eric Cole gives listeners a clear-eyed picture of the information war raging in cyberspace. Drawing on 30 years of experience, Cole offers practical, actionable advice that even those with little technical background can implement, including steps to take on a daily, weekly, and monthly basis to protect their businesses and themselves.

Why are certain people so incredibly great at what they do? Most of us think we know the answer - but we’re almost always wrong. That’s important, because if we’re wrong on this crucial question, then we have zero chance of getting significantly better at anything we care about. Happily, the real source of great performance is no longer a mystery. Bringing together extensive scientific research, best-selling author Geoff Colvin shows where we go wrong and what actually makes world-class performers so remarkable.

Steven A. Cohen changed Wall Street. He and his fellow pioneers of the hedge fund industry didn’t lay railroads, build factories, or invent new technologies. Rather, they made their billions through financial speculation, by placing bets in the market that turned out to be right more often than not.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

Garrett Sutton has spent the last thirty years protecting clients’ assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why-tos and how-tos for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

From an experienced organizational psychologist comes a unique guide to learning how to better read and understand people and make improved, more informed business decisions about them—including choosing the right employees, fostering relationships in the workplace, resolving conflicts more effectively, and optimizing your performance on the job—using the science of personality.

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

In Partners in Crime, two-time number-one New York Times best-selling author Jerome R. Corsi, PhD, presents detailed research and expert testimony proving beyond a shadow of a doubt that the Clinton Foundation is a vast criminal conspiracy.

La nouvelle édition revue du best-seller classique : la méthode qui fonctionne depuis 1910 ! Vous voulez réussir financièrement, mais ne savez pas par où commencer ? Dans ce cas, La science de l'enrichissement de Wallace D. Wattles, est exactement ce qu'il vous faut ! Ce guide financier propose une approche pratique et simple de l'acquisition de la richesse et de la prospérité, basée sur le principe de "penser d'une certaine manière". En mettant l'accent sur le pouvoir de la pensée positive et sur des stratégies spécifiques, ce livre audio deviendra un outil précieux pour toute personne qui souhaite atteindre la liberté financière.