Science Business

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the 100 most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor - combined with the resources to launch and support new initiatives - have literally changed the world. With honesty, humor, and insight, Allen here tells the story of a life of ideas made real.

For more than half a century, in such books as The Art of Happiness and The Dalai Lama's Little Book of Inner Peace, the Dalai Lama has guided us along the path to compassion and taught us how to improve our inner lives. In A Force for Good, with the help of his longtime friend Daniel Goleman, the New York Times best-selling author of Emotional Intelligence, the Dalai Lama explains how to turn our compassionate energy outward. This revelatory and inspiring work provides a singular vision for transforming the world in practical and positive ways.

There are hidden laws at work in every aspect of your business. Understand them, and you can create extraordinary growth. Ignore them, and you run the risk of becoming another statistic....

In The Serendipity Mindset, Christian Busch explains that serendipity isn't about luck in the sense of simple randomness. It's about seeing links that others don't, combining these observations in unexpected and strategic ways, and learning how to detect the moments when apparently random or unconnected ideas merge to form new opportunities. Busch explores serendipity from a rational and scientific perspective and argues that there are identifiable approaches we can use to foster the conditions to let serendipity grow.

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential.

In 2014, Shane Bauer was hired for nine dollars an hour to work as an entry-level prison guard at a private prison in Winnfield, Louisiana. An award-winning investigative journalist, he used his real name. Four months later, his employment came to an abrupt end. But he had seen enough and wrote an exposé about his experiences that won a National Magazine Award. In American Prison, Bauer weaves a much deeper reckoning with his experiences together with a thoroughly researched history of for-profit prisons in America from their origins in the decades before the Civil War.

Conventional interviewing advice doesn’t work. That’s what Anna Papalia learned through years of experience as an HR professional, consultant for Fortune 500 companies, and teacher at the Fox School of Business. None of the existing tools work for one simple reason: they don’t get to the heart of what actually makes a great interview—self-awareness. At its core, an interview is a set of questions about you. If you don’t know yourself, you won’t do well.

One L, Scott Turow's journal of his first year at law school and a best seller when it was first published in 1977, has gone on to become a virtual bible for prospective law students. Not only does it introduce with remarkable clarity the ideas and issues that are the stuff of legal education; it also brings alive the anxiety and competitiveness, with others and, even more, with oneself, that set the tone in this crucible of character building.

Performing Under Pressure tackles the greatest obstacle to personal success, whether in a sales presentation, at home, on the golf course, interviewing for a job, or performing onstage at Carnegie Hall. Despite sports mythology, no one rises to the occasion under pressure and does better than they do in practice. The reality is pressure makes us do worse and sometimes leads us to fail utterly. But there are things we can do to diminish its effects on our performance.

Disrupters shows what different women in business have done to reach success as they define it. From board members to CEOs to freelancers, the business world is stacked against women because they follow the unspoken rules of business culture made long before women entered the workforce. Tech executive, board member, and angel investor Dr. Patti Fletcher recognizes those rules and then showcases the women who have found success by breaking them.

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

An expert in dignity studies, Donna Hicks contributes a specific, practical guide to achieving a culture of dignity. Most people know very little about dignity, and when leaders fail to respect the dignity of others, conflict and distrust ensue. She highlights three components of leading with dignity: what one must know in order to honor dignity and avoid violating it; what one must do to lead with dignity; and how one can create a culture of dignity in any organization.

Women make over 80% of healthcare decisions in the U.S., yet only 4% of all medical research and development is focused on women's health issues. From periods and childbirth to menopause, female pain has been normalized, as society shrugs and says "Welcome to being a woman," instead of coming up with better solutions. But it doesn't have to be this way. In The Vagina Business, award-winning journalist Marina Gerner, Ph.D. takes an eye-opening look at the innovators challenging the status quo to deliver the healthcare solutions women need.

The Science of Being Well was written by Wallace D Wattles as a follow up to his book The Science of Getting Rich. Wattles knew that in order to be truly successful, one must live a balanced life, and getting rich is only one part of the equation of success. Good health is essential to a happy functional life and in this audiobook, The Science of Being Well, Wattles builds on his Certain Way methodology and applies it to health and well-being. In his simple to understand way, he breaks it down into easy to understand actions that you can implement into your life.

A funny and touching story about how to deal with the struggles of adulthood, how to live a good life, and how money can complicate it all. Money Sucks is the culmination of those discussions, rumination on the haves and the have-nots and a frank, thought-provoking look at some of the toughest questions life throws our way: What makes us happy? How much is enough? Funny and inspiring in equal measures, it’s a must-listen for anyone who cares about the future of their children, grandchildren, and the friends and family they love.

In many areas, we, as women, have earned the equality we've been fighting for. We've broken through glass ceilings and achieved great success. We've shown that we can prosper by our own means. And we've become influential, respected leaders. Yet many of us find ourselves unhappy, anxious, and overwhelmed. Where's the pot of gold at the end of our "I can do it just like a man" rainbow?The problem is that while we can be as successful as men, we don't get there through a masculine approach.

Rajiv J. Shah is no stranger to pulling off the impossible, from helping vaccinate 900 million children at the Bill & Melinda Gates Foundation to a high-pressure race against the clock to stop the spread of Ebola. His secret? A big bets philosophy—the idea that seeking to solve problems rather than make incremental improvements can attract the unlikely partners with the power and know-how to achieve transformational change. Part career sweeping memoir, part inspirational playbook, Big Bets offers a master class in decision-making, leadership, and changing the world one bet at a time.

Expand your skills from being a basic data scientist to becoming an expert data scientist ready to solve real-world data-centric issues. Discover two comprehensive manuscripts in one audiobook.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.