Science Business

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

A brilliant investigative narrative: How six average Soviet men rose to the pinnacle of Russia's battered economy. David Hoffman, former Moscow bureau chief for

The Washington Post, sheds light onto the hidden lives of Russia's most feared power brokers: the oligarchs. Focusing on six of these ruthless men Hoffman reveals how a few players managed to take over Russia's cash-strapped economy and then divvy it up in loans-for-shares deals.

As the pandemic is exacting its toll on our lives and wreaking havoc in the global economy, forward-looking organizations are moving past crisis management and positioning themselves to leap ahead when the economy turns around. What should you and your business be doing now to stay afloat today - while planning for tomorrow so you can come out of the crisis stronger?

A paradigm-shifting manifesto for transforming our thinking from reactionary short-termism to the long-term, widening our scope beyond today, tomorrow, and to even five hundred years from now to reclaim meaning in our lives.

Weaving together cutting-edge social science with riveting stories that take us from the front lines of the Volkswagen scandal to backstage at the Oscars, and from deep beneath the Gulf of Mexico to the top of Mount Everest, Chris Clearfield and András Tilcsik explain how the increasing complexity of our systems creates conditions ripe for failure and why our brains and teams can't keep up. They highlight the paradox of progress: Though modern systems have given us new capabilities, they've become vulnerable to surprising meltdowns - and even to corruption and misconduct.

Cannabis for Dummies presents the science behind the use of this amazingly therapeutic plant. In this book, you'll find the hands-on knowledge and education you need to make an informed decision about your cannabis purchase, as a patient and a consumer.

If you had the resources to accomplish something great in the world, what would you do? Legendary investor Warren Buffett posed this challenge to his son in 2006, when he announced he was leaving the bulk of his fortune to philanthropy. So, Howard G. Buffett set out to help the most vulnerable people on Earth - nearly a billion individuals who lack basic food security. And Howard has given himself a deadline: 40 years to put more than $3 billion to work on this challenge.

In this passionate manifesto for Canadian renewal, business leaders Assaf, Hejazi, and Manget draw on interviews with over 100 thought leaders, politicians, CEOs, and union leaders to craft a new way of thinking about our national opportunities. Now that technology has democratized the tools of modern productivity, they argue, we need to shift our focus from tired old industrial strategies and protectionist policies to nurturing individual talent.

History often appears to consist of big gestures and dramatic shifts. But for every peace treaty signed, someone set the stage and provided the pen. As social secretary to the Clintons for eight years, and more recently as chief of protocol under President Obama, Capricia Penavic Marshall has not just borne witness to history, she facilitated it. For Marshall, diplomacy runs on the invisible gesture: the micro-moves that affect the macro-shifts. Facilitation is power, and more often than not, it is the key to effective diplomacy.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

This groundbreaking audiobook includes the same material used by leaders and employees of Koch companies to apply Marker-Based Management (MBM) to get results. Koch outlines this unique management methodology, developed and implemented by Koch Industries, which has experienced 2,000-fold growth since 1967. MBM is a scientific approach to management that integrates theory and practice while providing a framework for dealing with the ongoing challenges of growth and change.

If you are human, you are biased. From this fundamental truth, diversity expert Howard Ross explores the biases we each carry within us. Most people do not see themselves as biased towards people of different races or different genders. And yet in virtually every area of modern life disparities remain. Even in corporate America, which has for the most part embraced the idea of diversity as a mainstream idea, patterns of disparity remain rampant. Why?

At long last, America’s most notorious political operative has released his operating manual! A freedom fighter to his admirers, a dirty trickster to his detractors, the flamboyant, outrageous, articulate, and extraordinarily well-dressed Roger Stone lays out Stone’s Rules - the maxims that have governed his legendary career as a campaign operative for four American presidents, from Richard Nixon and Ronald Reagan to Donald Trump.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

As an awkward Pretoria schoolboy who loved comics and science fiction, Elon Musk's early years and singular family background were crucial in forming his stellar ambitions. Journalist and author Michael Vlismas, who attended the same high school as Musk, knows well the environment that shaped him and offers new insights into Musk's development, including his troubled relationship with his father. Tracing his remarkable life—this is the revealing new story of a man driven to preserve the optimism he sees in humanity and find a future for humans "out there among the stars".

Stress Test is the story of Tim Geithner’s education in financial crises. As president of the Federal Reserve Bank of New York and then as President Barack Obama’s secretary of the Treasury, Timothy F. Geithner helped the United States navigate the worst financial crisis since the Great Depression, from boom to bust to rescue to recovery.

After appearing on The Apprentice years ago and receiving a flood of letters from young women asking for guidance, I realized the need for more female leaders to speak out publicly in order to change the way society thinks and talks about "women who work". So I created a forum to do just that. This book evolves the conversation that started on IvankaTrump.com, where so many incredible women (and men!) have shared their experiences, advice, ambitions, and passions.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Our world's challenges are too great and too complex for any one organization or government to address on its own. But solutions to these challenges do exist - and will be found through new partnerships bringing together the public, private, and philanthropic sectors. In Social Value Investing, Howard W. Buffett and William B. Eimicke present a new management framework for developing and measuring the success of such partnerships and provide tools to help maximize collaborative efficiency and positive social impact.