Science Business

Having leverage—in the form of intelligence, charm, beauty, money, status, or insider knowledge—often gives you an advantage in an interaction. When it doesn’t, or when you don’t have any, people often turn to tricks and schemes that run the risk of damaging personal relationships. In The Upper Hand human behavioral scientist and sought-after speaker, advisor, and coach Dr. Abbie Maroño shows you how to influence people and situations in your favor with skill and integrity—and without the need for leverage or coercion.

When Pastor Bruce Deel took over the Mission Church in the 30314 zip code of Atlanta, he had orders to shut it down. The church was old and decrepit, and its neighborhood - known as "Better Leave, You Effing Fool", or "the Bluff", for short - had the highest rates of crime, homelessness, and incarceration in Georgia. Expecting his time there to only last six months, Deel was not prepared for what happened next. One Sunday, he was approached by a woman he didn't know. "I've been hooking and stripping for fourteen years," she said. "Can you help me?"

Research shows that the human mind is prone to making thinking errors. These errors leave us vulnerable to making decisions based on false beliefs, leading to disastrous consequences for our personal lives, relationships, careers, civic and political engagement, and for our society as a whole. Fortunately, cognitive and behavioral scientists have uncovered many useful strategies for overcoming our mental flaws. This book presents a variety of research-based tools for ensuring that our beliefs are aligned with reality.

"AI and the Future of Affiliate Marketing" is not just an audiobook; it's an essential tool for anyone looking to capitalize on the opportunities presented by AI in the digital marketing space. Equip yourself with the knowledge and skills to harness the power of AI, drive traffic, increase conversions, and achieve online financial success.

Most organizations fail to pay their employees properly - not because they don’t want to, but because they don’t approach compensation with a plan. The compensation landscape is changing rapidly. If you don’t pay your employees what they’re worth, not only will your competitors leave you behind, but you’ll also leave yourself open to legal, social, and political backlash. Pay Matters is your go-to guide for demystifying the art and science of compensation.

Why does a CEO who has already made hundreds of millions of dollars continue to work? Why does a rock star who has made a bundle continue to tour? Why do retirees' miss work as soon as they stop doing it? Why do we all wrestle with our life's work and talk about it incessantly? The thing about work is that we love it, we hate it, we need it, we miss it, we measure ourselves by it, we judge others by it - we are addicted to it. Work often defines us and fulfills us.

Culture change expert and diversity speaker Michelle Silverthorn explains how to transform diversity and inclusion from mere lip service into the very heart of leadership. Following the journey of a Black woman in the workplace, leaders learn the old rules of diversity that keep failing her and millions like her again and again, and the new rules they must put in place to make success a reality for everyone.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

Are you new to Artificial Intelligence and looking for a simple, clear introduction? Generative Artificial Intelligence for Beginners is the perfect starting point for anyone who wants to understand AI without feeling overwhelmed. This beginner-friendly guide breaks down complex concepts into easy-to-follow steps, giving you the confidence to dive into AI and use its incredible tools in no time.

Does team chemistry actually exist? Is team chemistry as real and relevant as on-base percentages and wins above replacement? In Joan Ryan's groundbreaking audiobook, we discover that the answer to all of the above is a resounding "Yes". As Ryan puts it, team chemistry, or the combination of biological and social forces that boosts selfless effort among more players over more days of a season, is what drives sports teams toward a common goal, encouraging the players to be the best versions of themselves. These are the elements of teams that make them "click".

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.

Susan Fowler was just twenty-five years old when her blog post describing the sexual harassment and retaliation she'd experienced at Uber riveted the nation. Her post would eventually lead to the ousting of Uber's powerful CEO, but its ripples extended far beyond that, as her courageous choice to attach her name to the post inspired other women to speak publicly about their experiences. In the year that followed, an unprecedented number of women came forward, and Fowler was recognized by Time as one of the "Silence Breakers" who ignited the #MeToo movement.

AI Made Simple: A Small Business Owners Guide to Mastering Artificial Intelligence is a comprehensive guide aimed at helping entrepreneurs and small business owners harness the power of AI. The book covers fundamental AI concepts and practical applications in business, including AI implementation strategies, enhancements in social media marketing, data analysis, business intelligence, customer service, and personalized recommendations. It also discusses AI's role in financial analysis and trading algorithms.

The best-selling author of Perfectly Legal returns with a powerful new expose.

The number-one international best-selling author of The Gray Rhino offers a bold new framework for understanding risk and how we can reexamine and reshape our relationship with uncertainty to live more productive and successful lives.

Drawing on decades of experience, the authors offer a fresh, enlivening approach to the nonprofit enterprise that, too often, is undervalued and thought of as the province of the burnt-out and the overwhelmed. Along with its many candid insights and memorable anecdotes, The Art of Giving also offers instruction on how to create a business plan for giving that works for you.

Become tough as nails. Bounce back from hurt. Be Calm. Bend without ever breaking. We all get knocked down, but everyone has the choice to get back up or not. How will your life your life? The art of emotional self-defense. The Science of Emotional Resilience is the rare book that understands where you've been, the obstacles you've overcome, and what you need to make sure you are in full control of your life at all times. This is a stunningly detailed and insightful guide into our emotions, our triggers, and why we act against our own interests so frequently.

With an easy-to-understand approach, Cost Estimation: Methods and Tools provides comprehensive coverage of the quantitative techniques needed by professional cost estimators and for those wanting to learn about this vibrant career field. Featuring the underlying mathematical and analytical principles of cost estimation, the book focuses on the tools and methods used to predict the research and development, production, and operating and support costs for successful cost estimation in industrial, business, and manufacturing processes.

We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green. In the name of comity, we embrace stupidity. We can make better decisions by embracing dissent. Dissent forces us to question the status quo, consider more information, and engage in creative decision-making.