Science Communication

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social games of everyday life, informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, The 33 Strategies of War is the I Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

Imagine what it would be like if you could maintain the honeymoon effect throughout your whole life. Dr. Bruce H. Lipton describes how the honeymoon effect was not a chance event or a coincidence but a personal creation. Here, Dr. Lipton reveals how we manifest the honeymoon effect and the reasons why we lose it. This knowledge empowers listeners to create the honeymoon experience again, this time in a way that ensures a happily ever after relationship that even a Hollywood producer would love.

Whenever we worry about what to eat, how to love, or simply how to be happy, we are worrying about how to lead a good life. No goal is more elusive. In How to Be a Stoic, philosopher Massimo Pigliucci offers Stoicism, the ancient philosophy that inspired the great emperor Marcus Aurelius, as the best way to attain it. Stoicism is a pragmatic philosophy that teaches us to act depending on what is within our control and separate things worth getting upset about from those that are not.

Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.

In this sequel to Mechanical Failure, Captain Rogers, despite his best attempts to do otherwise, has become the acting admiral of the 331st Meridan fleet. His first task: worrying. A lot. The rival Thelicosan fleet, under the influence of bad intelligence, a forbidden romance, and a communication officer with an eardrum injury, is about to break a 200-year-old nonaggression pact. They have offered a vague, easily misinterpreted message: "We're invading." Rogers isn't sure, but he thinks that's probably bad.

The Science of Likability takes over 60 seminal scientific and psychological studies and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Every piece of advice in this book to increase your social standing and likability factor is 100 percent backed by in-depth, peer-reviewed research. Learn how subconsciously make yourself likable, trustworthy, and intelligent. You can get a new haircut and wardrobe, and you can even learn funny jokes. But likability is something more.

Explore the world of names: What is something that literally everything in existence has in common? It all has a name! With this audiobook, you can learn the origins of these names. From countries and cities to toys and animals to even planets, learn the etymology of interesting words in a fun and entertaining way. Learn new things: Why is New York called New York? Name Explain has the answer for you.

Life is getting better at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before.

What did your boss mean in that email? Is your mechanic stretching the truth? Whether you’re engaged in a casual conversation or a high-stakes negotiation, it’s critical to understand the subtext of a situation. But with so much interaction happening on screens—via email, texts, or video chat—we are losing the ability to interpret expressions and cues. Furthermore, since many are now savvy about the meaning of body language, it’s become even harder to discern someone’s true thoughts or intentions.

Learn all about animal communication.

The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. As the book’s subjects grapple with how to call out injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.

In his extraordinary new audiobook, Terrence Real, distinguished therapist and best-selling author, offers women a set of effective tools with which they can create the truly intimate relationships they desire and deserve. He guides you through the process of relationship repair with exercises that you can do alone or with your partner.

This audio is the outgrowth of a 17-year study on communication by Dave Yoho which created the Power Linguistics™© program. Plus, in a special bonus, understand the core of and the many reasons for the success of Abraham Lincoln at Gettysburg, Dr. Martin Luther King on the bridge in Birmingham, Alabama, Winston Churchill in World War II and Mother Teresa in India.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.

Innovative, powerful, and eminently helpful, How Can I Get Through to You? is the book that every couple has been waiting for - and our culture needs. In it, Terrence Real offers a radical new vision of love and the practical tools with which to achieve it.

Dr. M. Scott Peck has inspired millions by combining the deepest insights of psychiatry with those of religion. In this first of a three volume audio series based on his best-selling book People of the Lie, Dr. Peck once again integrates religious teaching with the science of psychology as he offers hope for healing one of society's most persistent failings -- human evil.

Renowned psychologist and best-selling author of The Dance of Anger sheds new light on the two most important words in the English language - I'm sorry - and offers a unique perspective on the challenge of healing broken connections and restoring trust.

The world is in crisis! What is the solution? Ultimately, we have to find the redeeming, and thus transforming, understanding of our psychologically troubled human condition. And it is precisely that dreamed-of insight, and its now desperately needed transformation of our lives, that Australian biologist Jeremy Griffith presents in this book.